Information is a key resource in a company. A major part of the job of internal communications is ensuring that the process of collating, storing and disseminating information is done automatically, or at least as easily as possible.

However, judging by a recent survey by Accenture which appeared in, a large number of companies are not that good at it according to their own middle managers. The figures reported are shown below:


So whats the solution?

Well, I guess that it depends on what the problem really is. In some companies, it may well be caused by the company culture and the resultant attitude of those involved. In others, it is more likely that the information exists in small pockets around the company and so is difficult to access and share.

So could using a blog as an internal communications tool be a magical solution to this issue? Not necessarily. But it certainly be a great way to pool all the information and make it accessible and, because it is so easy to add and update information, it may well help overcome the reticence of some people to use online systems to make the information available to all.

What would the benefits be?

Some of the immediate benefits of an internal blog based system should be:

  • Information distribution: It would make information instantly available across the company or to pre-determined levels within it if required. Not only does a blog allow easy and automatic organisation of the information but both the categorisation and the search facility makes retrieval quick and simple;

  • Information accessibility: since the internal blog is accessed through the browser, there is no need to develop additional costly interfaces that bespoke systems might require;

  • Information updating: having many contributors (indeed the whole company if required) means that there is no barrier to adding new information to the blog. The easy Word type of interface also means that people who regularly work with PCs will almost immediately feel comfortable using it, hence reducing any training requirements;

  • Single source of information: whether it is departmental information, company information, project details, competitor analysis or any other type of information, having it all in one place makes it that much easier to keep up to date and relevant;

  • Information storage (easily located): the information will build up over time creating a repository which will be invaluable to the company. Organisations often have hugely valuable information which they didnt even know existed because it is locked away in individual email systems or PCs. This would help to avoid that happening.

You will also find that the implementation costs of such a system are really very low and that the time required is short. This means that this is an ideal solution not only for corporate organisations with multiple offices, but also smaller companies which need a coherent and cost effective solution themselves.

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