FREE eCOURSE ON
    BUSINESS BLOGGING

    Everything you need to set-up, develop & promote a successful Business Blog

    Full Name

    Email

    Referred by


    FULL COURSE DETAILS HERE

  • Warren: Blogging and Social Media definitely go hand in hand. Having a successful social presence can do a lot for a...
  • Jennifer Rai: All points mentioned above are very well put together. Blogs having purpose and a focus on certain...
  • jessica@lukeroxas: I ran a small home based business, and lately I’ve decided to put up my own website,...
  • Rob: Rather weird that a blog on blogging hasn’t been updated since 2009!
  • Ayala Land: Perhaps I was one of those companies who, as you put it “think they can avoid it” but thanks to well...

    Join me on Twitter at @BlogCoach




    ebay buys StumbleUponMore movement in the social bookmarking arena as yesterday ebay confirmed that they had moved in to buy StumbleUpon for a valuation of $75 million.

    Quite where the synergies are is yet to be revealed, but it is interesting to see the moves into this area by the big boys, perhaps hitching a ride on a growing bandwagon? There was of course the much bigger move in this arena by Yahoo at the end of 2005 when they bought deli.cio.us and no doubt there will be others in the wings.

    As far as StumbleUpon goes, well there have certainly been lots of developments since I first stumbled across it (sic!) about a year ago – I was then recommended to have another look at it by Des Walsh earlier this year and certainly the functionality has advanced a great deal as have the number of subscribers using the system.

    By way of a test, I am also trying a small experiment by marketing through them – specific pages are shown to people expressing an interest in the areas I nominate and a “per view” payment is made. You can also specify people your site is shown to by geographic region and age which allows better targeting. So far no-one has gone on to explore my site further having “Stumbled Upon” it or taken up any of the calls to action, but I’ll keep monitoring and report back.

    All in all, interesting moves afoot and I foresee an early start in ebay pushing traffic StumbleUpon’s way.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Comments Off 
    Tags: , ,

    Recomended Reading:

    1. Predictions for 2007

    As ever, this time of year is when people look back over what has happened in the previous year and forward to what they think will happen in the New Year.

    While Im not a great one for New Year Resolutions, I thought that I would add my own thoughts as to some of the trends that I believe we will be looking at in the arena of business blogging and social media.

    In no particular order:

    1. Blog Integration: Blogs will become more integrated with standard websites and indeed the norm will be to have the interactive elements of a blog for specific purposes as part of more and more sites.

    2. Small Business Blogs: Small Businesses will recognise that simply starting up a static website will not provide them with the online presence and communication tool that they require. Those small businesses wishing to make an impact will move their current website on to a blog platform and will lead the way in this area.

    3. Internal blogs: Dark blogs (or internal blogs) will step out into the light. Having used blogging as internal communications tools, larger companies will build on that experience to start to incorporate externally customer focused blogs into their customer relations programs. Smaller companies will start to use internal blogs more extensively as a central information and communication resource.

    4. Corporate Blogs: The FTSE 250 will see over 15 externally facing blogs set up as corporate organisations start to realise and explore the different options that business blogs offer them.

    5. Social Media: In the UK, there will become a greater acceptance and use of the social media tools that are available. In the second half of the year, we will see social media toolkits becoming an increasingly important part of a companys online marketing activities.

    6. Old ideas will persist: Nevertheless, people will continue to explain how to use business blogs by starting with the phrase blogs are an online diary. Alas!

    7. Social Bookmarking: social bookmarking will spread outside of the primarily technical audience that it currently serves and be used more extensively. There will also be the first steps in consolidation within this area creating fewer independent and viable players.

    8. RSS: the use of RSS will continue to gain ground outside of the current user base. This will develop the very specific RSS channels though is dependent on the benefits being more clearly explained and communicated by those already using it.

    9. User generated content: the trend will continue but will expand from the mega site focus down to the smaller individual sites and blogs which will create strong micro communities in industry and market segments.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    5 Comments 
    Tags: , , , , , , ,

    Recomended Reading:

    1. Business blog content (and business) via collaboration
    2. Treat your Blog as your online home
    3. Wishing you a Happy Christmas!
    4. Better Business Blogging: Top posts in 2006
    5. Internal Communications, Information Sharing and Internal Blogs

    Joshua Schachter over at Del.icio.us announced this week that they had registered their 1 millionth user while TechCrunch in their own summary also reminded us that Digg recently reported they had just passed the half million mark.

    While the numbers arent enormous in internet terms, they are by no means insignificant and they are growing. So, along with the other social bookmarking (and indeed social networking) sites, they are certainly worth paying attention to as we look to promote our blogs and raise the visibility and profile of the information we provide.

    Why in particular? Because social bookmarking provides an additional way for your readers to save your site or an individual post as one of their favourites which allows them to share it with others – this creates an additional route for people to find and potentially write about your site. In this sense, you could look at it as a sort of online version of refer a friend on steroids. Not forgetting that, as with all networking, even if the person they tell is not directly interested, they may well pass it on to others who are.

    So, who might use this as a promotional tool? Effectively anyone with something (preferably interesting!) to say or share. It could be an article or a set of useful hints and tips, it could be a drawing, photo or picture (using Flickr for example) or perhaps a podcast or video clip. Whatever the content is, the key element is the sharing and the community aspect if someone has it in their favourites then they are effectively endorsing it and recommending it to others. Best type of recommendation – from a friend or colleague. And by extension, best type of business – referral business.

    For this reason, I have added social bookmarking to my list of Marketing and Promotional techniques, in particular for blogs though it should also be considered for websites. It is an added way to gain additional exposure which in turn translates into additional visitors which you can then turn into additional revenue. Definitely worthwhile.

    So what do I have to do to take advantage of this? Well, ideally it should be as easy as possible for visitors to save your content to the social bookmarking sites and the best way to do this is with a simple link or icon which does this automatically. If you are using WordPress, then there are a number of plug-ins which will help you to do just this. Two that you might like to look at are Sociable and Social Bookmark Bar, both of which achieve it well.

    People talk about social bookmarking as the way that Search Engines in general will need to go in the future, relying less on mathematical calculations and more on individual and personal recommendations. While this may or may not come to fruition, there is no doubt that it is a developing area and one that as Business blog owners we should both be aware of and catering to.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    4 Comments 
    Tags: , , , , , , , ,

    Recomended Reading:

    1. Online viral marketing and PR in action
    2. Business Blogs, Social Media and Welcome Mats
    3. Blogs as Social and Business Networks
    4. Where do readers of your blog come from?
    5. Promoting and Marketing your Business Blog (Blog specifc methods)