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    Google Alerts via RSSI’ve long been a fan of using Google Alerts – as far as I’m concerned, alongside subscribing to relevant RSS feeds, it’s certainly the best way to make sure that I keep up to date with any new information appearing on the web on topics that I’m interested in. It’s also a great way to ensure that I can follow conversations and articles which are relevant to my clients, their own reputation management as well as the markets they work in.

    Now for me, Google have recently made it even more useful through the simple act of allowing me to receive this information via RSS rather than by email. This means that I can now have all of this information coming into one place (my Google Reader) as well as any keyword searches I have running through other sites and of course all the feeds from the key blogs I follow.

    Google Alerts via RSS

    All you need to do is select RSS instead of email as shown above and the system does the rest. Of course, there’s no longer a need to specify the frequency (ie. immediate, daily or weekly) because RSS will always update as soon as you have new information to read. (BTW, if you want a recap on the benefits RSS can bring in general then have another read of this.)

    Anyway, if you aren’t already doing so, then set up some keyword searches on Google Alerts, get them automatically sent to your RSS Reader and keep a step ahead of your competition by getting all the latest information before they do.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    When it comes to Business Blogging, there are 5 Rs which we should focus our attention on if we want to create a successful and sustainable small business or corporate blog. Our aim should be to put all the necessary elements in place on our Blog to allow these 5 Rs to happen as smoothly and automatically as possible. When we manage this, well have created a Blog which fulfils both our readers requirements and our own business needs.

    These 5 Rs are:

    Read - Reply - Return - Recommend - RSS

    Simply put, we need to create and maintain a Blog which in the first instance will attract readers and then encourage them to participate by commenting on our posts or contacting us directly. We then need to make sure that it provides sufficient value or creates enough interest to make them return and become regular readers as well as recommend our Blog to others. The 5th R of RSS underpins all of the others by supporting the distribution and the promotion of the blog.

    If we want people to read our blog, then logically the quality of what we write in the posts will be important. However, we first have to attract readers to our blog – if they dont know about us or cant find us then we are going to fall at the first hurdle, no matter how good our content or services are!

    So promoting the blog is always going to be a critical phase in getting our posts read and its important that we make use of all the methods at our disposal to achieve the best results possible ideally this will combine offline marketing as well as online and blog specific marketing methods.

    As part of this, we need to consider the Search Engine aspects when we write. Its essential to focus on making the content interesting and useful to your readers but it also has to be written in such a way that it is appealing to Search Engines they are a key way to attract readers so we need to write with one eye on ensuring our search engine ranking is as good as possible.

    In addition, to make all of our other efforts as effective as possible, everything about the blog should be attractive and easy to use, from the general design to the layout of the blog and the positioning and display of our own marketing elements.

    The first step in engaging properly with your readers is to have them reply to one of your posts and allow them to voice their opinions, thoughts, ideas and concerns. This creates the interaction, conversations and ultimately the connections that business blogs need to develop and thrive.

    However, we cannot sit back and just rely on the comments simply appearing instead, we need to be actively encouraging them, either by the way in which we write the posts or by asking open questions as part of the text or even by specifically asking for them.

    Having encouraged people to want to reply, try to avoid putting barriers in their way getting people to fill in a form in order to leave a comment is never going to get good results! Its also important to listen and respond to the comments which are left, hence developing the conversation and working towards establishing and then building on a connection with the reader.

    Effectively, we need to get to love comments and make sure that we respond to as many as possible that we receive. We should ensure that we respond to any negative comments which arrive negative comments can often be the most important type!

    As a last thought, you might even consider adding a list of recent comments as part of your blog to highlight those who have made the effort to leave a comment and to encourage them further.

    If people are interested in what you are writing about and find value in it then the likelihood is that they will return to read more. By maintaining the quality of your posts and demonstrating your expertise on a consistent basis, you will be giving yourself the best chance of this happening.

    In the process, you will develop not only a loyal readership but you will also be developing a growing level of trust between yourself and those reading your Blog. Make your blog THE place to go to find information on your specialist subject area.

    Once readers return to your blog, make sure that they can explore all your posts as fully as possible let ALL of your content shine through. To help this, make sure that the navigation around the blog is as clear as possible, that you highlight your key articles (the Foundation articles) and that you include links to related articles at the end of each post.

    As a final point, try to keep an uncluttered look and feel make it easy on the readers eyes again so that they want to return. No-one will come back simply because it looks nice but you want to avoid people deciding to stay away because it doesnt.


    This might have been called Refer but I prefer the concept of recommending which has a more positive connotation and when someone recommends your Blog, that is a very positive thing!

    How do you recommend a blog? Well, clearly, you can tell people about it directly! Word of mouth (WOM) is the most widely used form of recommendation there is so use it to your advantage. When people are considering books to read, films to see or hotels to stay in, arguably the most important element in the decision making process will usually be recommendations from friends. The online world works in the same way and blogs really are the online equivalent of W.O.M.

    There are other online and blog specific ways which are just as important. The most frequent one is to simply reference a post or article from your a post on your own blog, as well as including a trackback. Another option is to include someone in your Blogroll, which is where bloggers highlight the blogs they recommend to their readers high praise indeed. When this does happen, then just like the replies to your posts, follow up and thank the person for the link and hence the recommendation.

    Dont forget that you also make it easy for people to tell a friend about it using an email a friend type of function or links to social bookmarking sites such as Digg or Del.icio.us which will automatically add the post to then be shared online.

    Lots of ways to be recommended so encourage them all!

    Communication and dissemination of information is key to achieving a successful blog and the RSS functionality is the way to achieve that. So the 5th R included here is RSS.

    When someone subscribes to your RSS Feed, it means that they have shown a commitment to continuing the interaction they are interested in receiving more information and with RSS you can provide them with immediate updates from your blog, cleanly and instantly. With so many benefits on offer for all parties, make sure that the RSS feeds are prominent on your blog to make it as easy as possible for visitors to find them.

    To cover all options, you should also give people the opportunity to subscribe to RSS by email – 3rd party services such as Feedblitz or Feedburner make this straightforward. In any case, as RSS is still an unknown quantity in many quarters, it may equally be wise to provide a link to a page which explains what RSS is and what RSS Readers are available.

    Once you have your RSS in place, use it to your benefit. Try to differentiate yourself in your feed and include branding elements such as your logo tools such as Feedburner can really help you to do this simply enough. RSS will also allow you to syndicate your content on a number of different sites immediately and, as a final comment, dont forget that you can create any number of individual RSS feeds to cover individual topics.

    But whether you work from a single RSS feed or develop multiple feeds, it is important that you make RSS a central part of your blog promotion and reader retention program. It is something which underpins the other elements and allows the Business Blog to reach its full potential by making the information we produce as widely available as possible.

    Summary

    If we can achieve each of these 5Rs successfully in our Business Blogging, then we are well on the way to creating a Business Blog which will achieve the goals that we set for it, whether they are focused on creating a network, improving our reputation or positioning, developing a solid base of subscribers, increasing our Search Engine Rankings or simply generating new business.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    Business Blog Design Series[This is part of a series following on from a post called “Business Blog Design“]

    RSS is a key element of blogs and for their successful use in business it is also one of the 5 Rs that I consider to be key to business blogging. This is primarily because of the enormous benefits of what is effectively an instant and very efficient method of distributing information, as well as a great marketing tool.

    For publishers, RSS should really have a similar importance as an newsletter sign up box because it gives you the same opportunity to communicate with people who have expressed an interest in what you have to offer. The added benefit is of course that you have an assured method of delivery which is not hampered by email filters and the like.

    If gaining loyal readers (and hence subscribers) to your blog is important – and let’s face it, it is to 95% of business bloggers – then it’s important to consider where it appears on your blog design. Higher up the screen and certainly above the fold is clearly going to be better, though this needs to be balanced with the other elements that you wish to promote – however, if RSS subscriptions is a key aim, then get that up at the top, big and bold.

    Remember that there is also no need to restrict yourself to a single feed – if you are writing material which is has very distinct areas, then use the capability to set up an RSS feed for each category and promote them individually. Let your readers decide which parts they want to receive, they’ll appreciate that more than having to filter out the elements they want, particularly if you are a prolific writer.

    Other things that you should consider to encourage signups from your blog are:

    • Use Feedburner to optimise your RSS usage: I’m a great fan of Feedburner because they offer a number of services which allow you to increase the usability and marketing potential of your RSS Feed – I outline some of those in this post about Feedburner.Give yourself the best chance of using RSS - sign up to Feedburner.

    • Use a Giveaway to encourage Subscriptions: Taking a leaf out of email subscription good practice, use a giveaway to encourage sign ups to your RSS feed. Its sensible and it works! How to do it though? Well, using Feedburner, you can create a custom FeedFlare which links back to a download page on your site. Still unsure? contact me here!
    • Email subscription to RSS: even for readers who are not familiar with RSS, you can make sure that they can still benefit from the instant access that RSS offers by offering them a subscription via email. There are 3rd party services which allow you to do this such as Feedblitz or the email subscription service from Feedburner.
    • Link from each post: to cater for readers who arrive at your posts directly, encourage readers at the bottom of each post to sign up for the RSS feed. This can be done directly, or if you are a WordPress user, this can be done through a plugin such as Subscribe Remind.
    • Highlight Feed Readers: you may like to consider using the little chicklets highlighting the different Feed readers that people could be using to receive your feed. Don’t go overboard (there are more important things you can have in your sidebar) but you could benefit from using some.

    One final thing to reiterate is that promoting your RSS in your blog design is no good without the content behind it – it is easy to unsubscribe so that puts the onus on you, the writer, to make sure you give content that they’ll want to come back to read. The inimitable Hugh McLeod summed this up beautifully in one of his cartoons, which is what I leave you with.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    As ever, this time of year is when people look back over what has happened in the previous year and forward to what they think will happen in the New Year.

    While Im not a great one for New Year Resolutions, I thought that I would add my own thoughts as to some of the trends that I believe we will be looking at in the arena of business blogging and social media.

    In no particular order:

    1. Blog Integration: Blogs will become more integrated with standard websites and indeed the norm will be to have the interactive elements of a blog for specific purposes as part of more and more sites.

    2. Small Business Blogs: Small Businesses will recognise that simply starting up a static website will not provide them with the online presence and communication tool that they require. Those small businesses wishing to make an impact will move their current website on to a blog platform and will lead the way in this area.

    3. Internal blogs: Dark blogs (or internal blogs) will step out into the light. Having used blogging as internal communications tools, larger companies will build on that experience to start to incorporate externally customer focused blogs into their customer relations programs. Smaller companies will start to use internal blogs more extensively as a central information and communication resource.

    4. Corporate Blogs: The FTSE 250 will see over 15 externally facing blogs set up as corporate organisations start to realise and explore the different options that business blogs offer them.

    5. Social Media: In the UK, there will become a greater acceptance and use of the social media tools that are available. In the second half of the year, we will see social media toolkits becoming an increasingly important part of a companys online marketing activities.

    6. Old ideas will persist: Nevertheless, people will continue to explain how to use business blogs by starting with the phrase blogs are an online diary. Alas!

    7. Social Bookmarking: social bookmarking will spread outside of the primarily technical audience that it currently serves and be used more extensively. There will also be the first steps in consolidation within this area creating fewer independent and viable players.

    8. RSS: the use of RSS will continue to gain ground outside of the current user base. This will develop the very specific RSS channels though is dependent on the benefits being more clearly explained and communicated by those already using it.

    9. User generated content: the trend will continue but will expand from the mega site focus down to the smaller individual sites and blogs which will create strong micro communities in industry and market segments.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    Lately, I’ve been working with a number of companies and individuals who are either looking for a blog makeover or who want to set up a blog for the first time.

    Particularly, as I have carried out the Blog Appraisal which forms part of the blog makeover, I have noticed a number of areas which are important when starting a Business blog before you ever “put finger to keyboard”, as it were! Yet often they have been overlooked so I thought I’d share some of the main ones here – let me know if there are others that you think should be included!

    a) Dont skimp on time spent planning your Blog
    The planning process for your Business Blog is a crucial time but one that often seems to be skipped over or done hurriedly. You can save a great deal of pain later on by spending a little time planning out what you want to achieve with your blog and how to do it. Time spent in outlining the focus and the target audience of your blog is time well spent and ideally also make time to map out the posts for the first few weeks so that the initial postings go smoothly.

    b) Keep Navigation Easy
    Your blog gets structured automatically for you but I’d still make sure that the category names are well chosen and visible – I find that new visitors to a blog use these most often to get around. Help your readers find your blog home page quickly and easily – convention suggests that clicking on the banner at the top should take you back to the home page, but be aware that there are new readers of blogs everyday who will be more familiar with a “home” link.

    c) Make Key Posts easy to find
    As you increase the number of posts on your site, make sure that readers can find the posts which really get to the heart of your business – these could be the initial “Foundation” posts or ones you have added later. One possibility is to create a page (linked directly from your sidebar) called Top 10 posts or Key Articles or whatever you feel best describes them. This page can then contain links to all of your key posts. In this way, you make sure that they are highlighted in amongst all of the other information that you provide.

    d) Profile and Contact details
    Not putting a profile and contact details on your blog is missing out on an opportunity and potentially shooting yourself in the foot particularly if your blog is a stand alone site rather than integrated as part of your company website. If I find what I am reading interesting then I may want to get in touch with the author, so make it easy for me to do so! You should also use your profile page as the place where you can outline the goals of your blog as well as presenting yourself use this to achieve maximum effect for yourself.

    e) Create your own look and feel
    All blog software comes with base templates which dictate what a Blog looks like whatever you do, dont leave it as this default base version! There is nothing worse than spending time creating a wonderful blog full of excellent information and then leave it looking like thousands of others would you do that with a website or with a book? No! Make sure that you change it either yourself or get someone in to do it for you it will differentiate you and what you have to say as well as help with your positioning, so make the most of it.

    f) Avoid free hosted blogging systems for a Business Blog
    Sorry, this is a bugbear of mine but I feel that you should have control over any important aspect of your business and a Business Blog is just that, so dont leave it on a hosted system which gives you little flexibility or control. Also remember that you should try to choose a blogging platform which will grow with you as you discover other areas where a blog can help your business. Changing blogging platforms is a pain that is best avoided, so choose one which means you don’t have to!

    g) Not setting up friendly permalinks
    Setting up search engine and visitor friendly permalinks and URLs for your blog is beneficial from all points of view and something you should do as part of the set-up. If you leave them in a format such as www.yourblog.com/?cat=34 then you are missing out in a number of ways – so set them up correctly from the start and make sure that you are not left ruing this as your Blog develops and it becomes more difficult to change.

    h) Add Clear RSS Feed details
    RSS is already a key tool and is only going to get more important, particularly as its visibility starts to increase following the release of Internet Explorer 7 and Firefox 2 over the past weeks, both of which include an RSS reader (of sorts!). Give readers options and where appropriate explain what RSS is and how it can benefit them!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    On the face of it, blogs and newsletters (here, Im thinking of online newsletters or ezines) seem to be at opposite ends of the spectrum when it comes to communicating with customers. The type of information they provide and the way they deliver it seem to be very different, but they can work well together and really complement each other.

    If we strip away everything else, newsletters and blogs both have the same aim. They are there to communicate information from the author to the reader. However, the type of information that they contain and the way in which they distribute that content varies considerably.

    So what are the main differences?

    • newsletters are generally created and distributed at regular intervals monthly or weekly newsletters are the most common – while blogs have content added on an ongoing basis;

    • normally, newsletters will be more crafted and formatted, while blogs will tend to be less formal in style and generally more chatty;

    • blogs are ideal for announcing up to the minute information (immediate publishing), while newsletters will tend to feature less time sensitive articles;

    • blogs continually grow to contain any number of posts while individual newsletters will tend to have a small number of longer articles;
    • Newsletters have tended to be considered as primarily “push” marketing (you send it out via email) while blogs were “pull” marketing (encouraging visitors to come to the blog).

    However, this last point has been changing of late and there has been a gradual blurring of the previously well defined lines of how we get the content and information to our readers.

    Traditionally, a blog uses RSS as its method of distributing its information while newsletters are sent out via email. This no longer has to be the case though email and RSS are in fact simply distribution methods which can be used for either. So, as Ive outlined below, I believe that content (with certain modifications) and these two methods of distribution can be for both and should be.

    For example, using a service such as FeedBlitz, readers of this blog have the opotion to receive updates on new posts by email – ideal if they are still unfamiliar with RSS readers. Likewise, rather than just send your newsletter out via email and have spam filters do their worst to it, you can add a copy of it to your website or blog, and then ask people to subscribe to a dedicated newsletter RSS feed. You publish a new newsletter and automatically all your readers are informed that it is ready and available.

    You are simply offering your readers the choice of how they want to receive the information!

    So, if there are are a number of elements which are interchangeable, how can newsletters and blogs benefit from each other. Well, some of the key ways are:

    • a newsletter offers an additional incentive to visit your blog in the same way that a “Series” of posts on a certain subject will encourage people back to the blog to read the next instalment, so newsletters can achieve the same effect;

    • you can highlight particular posts from your blog in the newsletter which acts as an additional avenue to promote the information these key posts contain and your blog as a whole;

    • newsletters can help to add a sense of community to the blog while commenting is the best way to get involved, subscribing to a newsletter seems to help people feel part of it as well;

    • you can publicise your Newsletter on your Blog and host an electronic copy of it there, as well as include a sign up form to subscribe to it;

    • you can set up an RSS feed for your Newsletter on your blog so that people know when your latest issue has been published;

    • despite spam, email remains the medium that most people are comfortable with, whereas blogs still feel foreign to some. Make sure your readers feel at ease and mix the two media.

    In conclusion, try to use your Blog and newsletter in conjunction with each other. They are both excellent ways of communicating with your readers and each is ideal for delivering differing information and initiating interaction in different ways. At the end of the day, using both will allow them to complement each other and will provide your readers with the choice of what information they receive and how they want to receive it.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    5. The 5′R’s of Better Business Blogging – RSS

    This post is the 5th part of the series which looks at the 5 key elements of creating a successful Business Blog. These elements are:

    ReadReplyReturnRecommendRSS

    Let’s turn our attention to the fifth and final ‘R, which is:

    Communication and dissemination of information is key to achieving a successful blog and the RSS functionality is the way to achieve that. So as the 5th R, Im including is RSS.

    When someone subscribes to your RSS Feed, it means that they have shown a commitment to continuing the interaction they are interested in receiving more information from you and you are now able to provide them with immediate and unobtrusive updates from your blog.

    RSS is definitely “Opt-in”
    Being completely “opt-in”, it is also a totally safe method for readers to receive information, after all it is anonymous and they can opt out whenever they wish. This may sound unappealing from a writer’s perspective but all this in fact means is that the onus is on us to create content that people are going to want to read. RSS is the perfect way to deliver it safely.

    Make the RSS Feeds easy to find
    You want to make sure that the RSS feeds are prominent on your blog to make it as easy as possible for visitors to find. The generic orange logo is now becoming more and more commonplace although even more sites still retain the orange box with RSS or XML in it. You can also add a series of small logos which are set up with the names of the main RSS Readers to help make the process easier and more visible – this is great as it can help people feel more comfortable about subscribing.

    Offer RSS by email too
    To cover all options, you should also make use of the 3rd party services such as Feedblitzwhich give people the ability to subscribe to the RSS feed by email not quite the way that RSS was intended to be delivered but the main point is delivering the content it contains to those who want to receive it. In any case, the take up of RSS, which has been steady but still relatively slow, is likely to increase dramatically as it is incorporated directly into the main browsers this year.

    Explain RSS and how great it is to use
    To help the take up levels, create a page which explains what RSS is and what RSS Readers are available this may not seem necessary, but if it helps to break down the barriers to its use then it is worthwhile and both you and your readers will benefit from this additional effort because they will receive your content as and when you post it.

    Customise your RSS Feed
    You should look to customise your feed where possible to include branding elements such as your logo and have the feed appear as you would like it to. Differentiate yourself in your feed. However, if you are not proficient in XML, then don’t worry. If you use the tools available from a company such as Feedburner then you can easily do this at the click of a button – you may also find my post Feedburner: using your RSS feed more effectively useful in this context.

    Wider syndication
    Although RSS Feeds are generally read in individual’s browsers, the syndication of this information doesn’t need to stop there. RSS Feeds can also be taken and displayed on websites elsewhere using software which turns the feed into text which is visible in a browser – this allows you to syndicate and spread the information from your Blog even more widely.

    Target more with multiple RSS Feeds
    As your blog develops, you should consider creating a separate RSS Feed for individual topics, probably divided according to the categories you have set up. This will allow your readers even greater choice in terms of the information they receive from you and in terms of giving your readers what they want, more choice is going to be better.

    But whether you work from a single RSS feed or develop multiple feeds, it is important that you make RSS a central part of your blog promotion and reader retention program. It is something which underpins the other elements and allows the Business Blog to reach its full potential by making the information we produce as widely available as possible.

    Key elements: explain benefits of RSS, make RSS easy to subscribe to, customise your RSS feed, push the use of RSS, use multiple RSS Feeds where appropriate, syndication of information

    So remember, we are looking to cover these 5 elements:

    ReadReplyReturnRecommendRSS

    If we can achieve each of these 5Rs successfully in our Business Blogging, then we are well on the way to creating a Business Blog which will achieve the goals that we set for it, whether they are focused on creating a network, improving our reputation or positioning, developing a solid base of subscribers, increasing our Search Engine Rankings or simply generating new business.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    A couple of small steps last week to note regarding RSS feeds and getting a more common and compatible system across more of the main blogging platforms.

    Firstly, Blogger.com finally added support for RSS to their system in addition to the Atom feeds that they had been using. While not riveting news perhaps, it does give people using Blogger a better choice of how they want to syndicate their content which is certainly for the best (although Im sure theres no need to repeat here my views on whether Businesses should be using Blogger!).

    In any case, you will ideally still put your feed through Feedburner for all the good reasons that I outlined in Feedburner: using your feeds more effectively.

    Talking of Feeedburner, the other news was that they have been working with Six Apart on the TypePad system and they are now able to offer better integration between the two systems. This means that anyone using TypePad can also benefit from all the subscriber information and promotional elements that Feedburner offers.

    So what does this all mean? Well, its really just another step in the integration of all of the services across the main blogging platforms which should ultimately be of benefit to bothe publishers and readers of Blogs alike, because they will be able to use the same familiar tools no matter what blogging software is being used. Having worked for may years in the mobile computing industry where this was the exception rather than the norm, I for one am glad to see it happening.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    There are two sites that I always walk people through whenever I start to work with them on their Blogs: Technorati and Feedburner. Why? Because I believe that Technorati is the start point for anyone looking to find out more about what is out in the Blogosphere and because Feedburner provides some excellent easy to use tools that all bloggers can benefit from, right from the start.

    Feedburner offers a number of paid services which you can progress on to as the need arises, but their free services are well worth taking the time to examine and incorporate in your Blog. There are ones which I particularly recommend because I feel that they help in utilising and developing your Blog’s RSS Feed in important ways.

    The elements I would highlight are:

    Subscriber information: by channeling your RSS Feed subscriptions through Feedburner, you can gain additional information about those subscribing. Specifically, it allows you to identify the number of people that are actively subscribed to your feed, as well as providing information on the type of reader they are using and the articles that have been visited directly from the feed itself.

    User friendly RSS feed: there are some small touches you can make to enhance the experience for people receiving your feed such as including your logo, which in itself reinforces the branding aspect, and changing the description of the feed. Although these are changes you can make yourself directly to the feed with a little technical knowledge, this makes it simple for everyone to apply.

    Feed Reader Chicklets: the code and images required to create the small RSS feed logos relating to each of the main RSS Readers are provided. While not strictly necessary, any method such as this which increases the visibility of your feed on your Blog can only be beneficial to your promotional activities.

    RSS Feed via email: for those people who dont use RSS readers but still want to know when you have updated your blog, there is the option of an email subscription service. Feedburner provides you with the code to create a basic sign up form on your blog and then visitors can use to subscribe to receiving your blog updates automatically via email. A similar service is provided by Feedblitz.

    Headline Animator: this is a small image using an animated gif file, which automatically displays the titles of the last 5 posts from your Blog and allows people to click through a sign up for the feed. It appears in the form of a box (2 formats available) which can be used either in emails or perhaps in online forums etc.

    PingShot: this is an ideal companion to the concept of Post and Ping, where PingShot notifies a number of servers at once that you have published new content on your Blog . No real difference from the other services available at Pingomatic and Pingoat (indeed it works through Pingomatic) but a good extra service.

    How do you do this? Well, just head along to the Feedburner site, sign up for an account and then “burn” a Feed using your current feed, follow the instructions and away you go! There are some useful services there and with RSS destined to become more widespread as the year progresses, set up in the best way you can in readiness.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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