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    RSS Series from Better Business BloggingWe’ve seen how beneficial RSS can be to both publishers and readers alike earlier in this series so, with that in mind, it’s going to be important to encourage as many people as possible to subscribe to your feed so that they receive your latest posts automatically.

    To help start this process, here are 14 ways which will give the best chance of encouraging subscribers and help you to promote all of the information that you’re providing at the same time:

    1. Promote your feed prominently on your blog

    It’s important to make sure that the RSS icon / feed link is displayed in a prominent position at the top of your blog – as with anything, the placement on the page is very important and, in general, the higher up the page you place it, the more attention and clicks it will attract. What some blogs do is have the feed link appearing down in the footer of the page – don’t make that mistake yourselves!

    2. Offer an email option to receive RSS

    While we can talk about how useful RSS is (and it is!), that will not overcome the fact that a lot of people remain much more comfortable with email and slightly hesitant in the face of technology they’re not totally familiar with. So give them what they want. Offer the option to receive your blog updates automatically via email (ssshh – it’s still using RSS really) – Feedburner, Feedblitz and Aweber all have systems to help you to do this.

    3. Remind them after each post

    They’ve read your post – they’ve loved what you’ve written – so what better time to remind them that they can get all your articles delivered to them automatically than by adding a link to your feed at the bottom of each post together with a (Attention: marketing term!) call to action. They need never miss a thing you write again.

    4. Sign up reminder in your email

    Most of us have a “signature” at the bottom of every email we send – usually it contains our contact details and perhaps a short tagline for the business. Well, what better place to get your RSS feed information out to people you’re in contact with. You can do this either as a link or, if you use Feedburner, then you can use their “headline animator” and have the titles of your last 5 posts appear to help encourage people along.

    5. Tell people about it offline

    In business, we are in contact with potential customers on a constant basis, whether that’s when we give presentations, run seminars, participate in exhibitions etc. Here’s a great opportunity to help them get all your latest news and really get to know what you’re all about by making sure they are clear where to find your feed and what to do with it.

    6. Make people aware what RSS is and how useful it can be

    As I mentioned above, there are still many people who remain unclear of what RSS is and the benefits that it can offer them. Help them to find out. Put together a page which gives details of what RSS is and how they can use it to keep up with all the information they look at on a daily basis. To make it easy, if you’d like to use the introduction to RSS page I put together then please do – and if you could mention where you found it then that would be even better.

    7. Full Feeds or Partial Feeds

    Not all feeds are created equal. You can send out the complete post (full feed) or just an excerpt of it (partial feed) in your RSS - the general consensus seems to indicate that you are more likely to keep the subscribers if you offer them a full feed. The downside is that it does make it easier for scrapers to reproduce your content. I still say, “Go for full feed!”.

    8. Give them an incentive to subscribe

    You can always give an incentive (reward, giveaway, thank you … call it what you want) for people to sign up – something like an ebook focusing on a subject of particular relevance to your readers would probably work well. The easiest way to achieve this is to create a special link within your RSS feed which appears at the bottom of each post and takes subscribers through to a page where the download can be accessed.

    9. Use other online marketing methods

    Don’t forget to use the other online marketing methods to promote your feed as well – email marketing, online PR, SEO, social networks even Pay Per Click all have their place to encourage new subscribers to follow you, should you decide that they are relevant.

    10. Feeds to feed directories

    Alongside general web directories and the blog directories, there are also RSS directories where you can submit your feed. Make the most of them and submit your feed to all the relevant ones you can find – making it visible to as many people as possible through them is only going to be of benefit and may encourage further syndication of your content.

    11. Network elsewhere? Promote the feed there too

    The likelihood is that you network on certain sites and also participate in forums where there are people who would be interested in the information your feed contains. Make sure that if your profile offers the chance to promote your feed that you use it and, perhaps more importantly, include it in your signature on posts or comments you make.

    12. Encourage people to recommend your feed

    This might be done simply through basic referral marketing by asking current subscribers to pass on details of your feed to colleagues and friends – if you want to help them to do this, then include an email a friend option or encourage social bookmarking if you feel that would be appropriate.

    13. Include on key documents you distribute

    Mention your feed as part of the information that you send out with ebooks, white papers etc. In my own case, there is a pdf which forms part of each section of my Business Blogging eCourse. This includes a link through to this blog’s RSS feed so that people taking the course can also keep up on new posts at the same time.

    14. In your Newsletters

    Newsletters and blogs work really well together – very complementary! So make sure that you promote your RSS feed in your own newsletter and readers will be able to follow your blog inbetween the newsletters. You can then return the compliment and promote your newsletter via blog posts, distributed automatically by your feed.

    What about you – do you have any ways that you recommend to increase your RSS subscribers that you’d like to share?

    ......................................

    RSS Series:
    1. RSS - An Introduction: So, what is RSS all about then?
    2. RSS Benefits for businesses, bloggers and publishers
    3. Business benefits of RSS to subscribers & readers
    4. Ways to increase your RSS subscribers

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    I’ll admit that usually I’m not a fan of lists, hence you won’t find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?

    Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here – firstly what I would call “Blog methods”, then the more general online marketing methods and of course offline marketing and PR techniques. We’ll be looking at all of these on an ongoing basis at The Blog Coach.

    In the meantime, here are 52 Great Ways to market your blog:

    1. Submit your site to the main web directories – you�ll find a good list at Directory Maximiser

    2. Make sure that the whole of your blog is indexed on the main Search Engines such as Google, Yahoo and MSN/Live

    3. Get a Google Sitemap on your blog to help to get it fully indexed

    4. Participate in online business networking sites such as Linked In, eCademy and SoFlow

    5. Make it easy for your readers to bookmark your blog on the social bookmarking sites such as Digg, Del.icio.us, Furl etc.

    6. Make sure you submit your blog to the main Blog directories (Good list here and here)

    7. Also submit your blog to the main RSS directories

    8. Ensure that you automatically ping the main blog Search Engines and Directories suach as Technorati and IceRocket to get instantly indexed – good list of pinging addresses

    9. Join a number of relevant online communities or discussion groups for your market area

    10. Maximise the design of your own blog: highlight posts or subjects that will attract and retain readers

    11. Add comments – relevant, useful comments – to other people�s threads or blogs

    12. Use Pay per Click (PPC) advertising like Google Adwords or Yahoo Search Marketing

    13. Advertise on sites such as Gumtree or Craigslist

    14. Make sure that you run an ezine (e-newsletter) alongside your blog and make the two work together

    15. Make sure that you link out to other blogs in your blog posts and, for special recommended blogs, in your BlogRoll

    16. Join MyBlogLog to be able to make contact with other MyBlogLog users and develop relationships

    17. Set up a social network part of your blog with Ning

    18. Write your own e-book (perhaps using content from your blog) and give away free chapters to encourage visitors or subscribers

    19. Start your own meme or viral networking idea (such as 2000 Bloggers)

    20. Attend local networking groups such as BNI, BRE etc – tell them about what you do and reference your blog

    21. Set up and develop a profile on online social networking sites such as MySpace, Bebo etc.

    22. Create a free account on BT Tradespace

    23. Interview people for your own regular podcast – perhaps you could make it like your own online radio show

    24. Contact other relevant ezines and offer to write articles for them

    25. Submit your articles to article directories (Ezine Articles, Article Alley etc.)and link to your blog in the signature

    26. Submit your own ezine to ezine directories such as Ezine Directory or Best Ezines

    27. Include podcasts as part of your blog to distribute interviews, informational pieces etc.

    28. Convert some of your existing articles into podcasts

    29. Create a lense at Squidoo

    30. Distribute and syndicate your articles and podcasts via your RSS feed

    31. Offer free white papers or specialist documents which are branded with your blog and RSS details

    32. Set up teleconferences or teleseminars focusing on your main content areas

    33. Write a review of books on Amazon.com linking back to your blog

    34. Distribute press releases via online news services such as PR Web or Press Box

    35. Add a poll or survey to your blog and post/distribute the results – try SurveyGizmo if you are a WordPress user

    36. Read other blogs and leave your own comments on them

    37. Use trackbacks when you reference other bloggers� posts

    38. Create podcasts of your best posts and syndicate them, as well as submitting them to iTunes and other podcast directories

    39. Sign up to Feedburner and include the Headline Animator in your email signature and the one you use when you post to forums

    40. Make sure you include your blog address on your business cards and company stationery

    41. Customise and improve your RSS Feed using Feedburner – include special offers, sign up opportunities and make sure the feed delivers the full post

    42. Increase RSS feed sign ups by offering a sign up bonus to subscribers – how? Just ask!

    43. Offer readers the chance to sign up via email (Feedburner and Feedblitz offer the service

    44. Put files and follow ups to presentations, conferences and seminars on your blog for attendees to read and download

    45. Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog

    46. Make sure to submit articles to and participate in Blog Carnivals (more on Blog Carnivals here)

    47. Optimise your blog where possible and particularly the Categories, Title Tags and Meta Tags

    48. Participate regularly in conversations on other blogs

    49. Post answers on LinkedIn Answers and Yahoo Answers

    50. Try LinkBaiting using controversial subjects or opinions � be careful though!

    51. Contact the main bloggers in your market area and introduce yourself or send details of a particular post that might interest them

    and above all,
    52. Write great content that people will want to read, recommend and link to!

    What other methods (or which of these methods) do you find work best for you as you promote your Blog? Please share them with us by leaving a comment!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    89 Comments 
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