RSS Series from Better Business BloggingThere are two things that I consider to be safe assumptions in life: one, we all like to know whats going on and, two, we never seem to have enough time. Now it may be that for some of us, a copy of Business Week, The Times or perhaps Cosmopolitan (according to our preferences) will be enough to keep us up to date with what’s happening in the areas that interest us. For others, and particularly in business, we need to cast our net a little wider and need to be able to sift the information more quickly.

Of course, the more subject areas we want to follow, the more we bump into the issue of not having enough time to find the information that we need, let alone read it. Once again, RSS to the rescue! This sort of problem of information overload can really be reduced (though not I fear totally eradicated) by making best use of an RSS Reader to find and deliver to us the latest news and information from wherever it’s hiding on the internet.

So let’s quickly start by looking at five of the main advantages before moving onto some of the more specific business benefits below:

1. Time saver par excellence
Time saver because you no longer need to keep revisiting sites to get the latest information, instead it is delivered to you in a neat bundle to let you decide quickly and easily what’s of interest.

2. Latest information always at your fingertips
Whether it is business information, the weather, local news, breaking industry research or a new posting from a rarely-updated site you receive up to date information in your areas of interest as soon as it is published.

3. You are in control of what you receive
Both subscribing and unsubscribing from an RSS feed is totally under your control. You can do so at any time at the click of a button in your RSS reader; so if the information stops being relevant, you can instantly remove it.

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