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    RSS Series from Better Business BloggingThere are two things that I consider to be safe assumptions in life: one, we all like to know whats going on and, two, we never seem to have enough time. Now it may be that for some of us, a copy of Business Week, The Times or perhaps Cosmopolitan (according to our preferences) will be enough to keep us up to date with what’s happening in the areas that interest us. For others, and particularly in business, we need to cast our net a little wider and need to be able to sift the information more quickly.

    Of course, the more subject areas we want to follow, the more we bump into the issue of not having enough time to find the information that we need, let alone read it. Once again, RSS to the rescue! This sort of problem of information overload can really be reduced (though not I fear totally eradicated) by making best use of an RSS Reader to find and deliver to us the latest news and information from wherever it’s hiding on the internet.

    So let’s quickly start by looking at five of the main advantages before moving onto some of the more specific business benefits below:

    1. Time saver par excellence
    Time saver because you no longer need to keep revisiting sites to get the latest information, instead it is delivered to you in a neat bundle to let you decide quickly and easily what’s of interest.

    2. Latest information always at your fingertips
    Whether it is business information, the weather, local news, breaking industry research or a new posting from a rarely-updated site you receive up to date information in your areas of interest as soon as it is published.

    3. You are in control of what you receive
    Both subscribing and unsubscribing from an RSS feed is totally under your control. You can do so at any time at the click of a button in your RSS reader; so if the information stops being relevant, you can instantly remove it.

    (more…)
    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    5. A basic guide to RSS

    RSS Series from Better Business BloggingIn the first part of this series “What is RSS all about then?“, I tried to give an overview of what RSS is, from a layman’s point of view if you like. Here, in the second part, it’s time to move on to looking at some of the ways in which RSS can be used by businesses, bloggers and publishers in general.

    General RSS Benefits for all

    For me, RSS is very much a Clark Kent figure – not particularly impressive on the outside but lots of hidden “super powers” underneath. Am I overstating that a little? Well you decide. To start, let’s have a quick run through of some of the elements that RSS can do for the information you publish in your business or blog:

    i) Instant Publishing and Automatic distribution
    As you publish new posts and information on your blog, RSS publishes them automatically on any additional sites that have decided to syndicate your content. This allows you to concentrate on the quality of your content and lets your RSS feed distribute it for you to all the places and people who have requested it, automatically and instantly.

    ii) Direct guaranteed delivery to subscribers
    You can be safe in the knowledge that your subscribers will receive the information that you are providing without worrying whether some overzealous spam filter might have intercepted and binned it.

    iii) Targeted content delivery
    There is no need to just offer a single RSS feed – instead you can break down your content into different areas so that people can choose to receive the targeted content they prefer. If you use WordPress, you can do this with the categories, each of which generates its own RSS feed automatically which you can offer to your subscribers.

    (more…)
    If you enjoyed this post, make sure you subscribe to my RSS feed!

    2 Comments 
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