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    I’ll admit that usually I’m not a fan of lists, hence you won’t find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?

    Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here – firstly what I would call “Blog methods”, then the more general online marketing methods and of course offline marketing and PR techniques. We’ll be looking at all of these on an ongoing basis at The Blog Coach.

    In the meantime, here are 52 Great Ways to market your blog:

    1. Submit your site to the main web directories – you�ll find a good list at Directory Maximiser

    2. Make sure that the whole of your blog is indexed on the main Search Engines such as Google, Yahoo and MSN/Live

    3. Get a Google Sitemap on your blog to help to get it fully indexed

    4. Participate in online business networking sites such as Linked In, eCademy and SoFlow

    5. Make it easy for your readers to bookmark your blog on the social bookmarking sites such as Digg, Del.icio.us, Furl etc.

    6. Make sure you submit your blog to the main Blog directories (Good list here and here)

    7. Also submit your blog to the main RSS directories

    8. Ensure that you automatically ping the main blog Search Engines and Directories suach as Technorati and IceRocket to get instantly indexed – good list of pinging addresses

    9. Join a number of relevant online communities or discussion groups for your market area

    10. Maximise the design of your own blog: highlight posts or subjects that will attract and retain readers

    11. Add comments – relevant, useful comments – to other people�s threads or blogs

    12. Use Pay per Click (PPC) advertising like Google Adwords or Yahoo Search Marketing

    13. Advertise on sites such as Gumtree or Craigslist

    14. Make sure that you run an ezine (e-newsletter) alongside your blog and make the two work together

    15. Make sure that you link out to other blogs in your blog posts and, for special recommended blogs, in your BlogRoll

    16. Join MyBlogLog to be able to make contact with other MyBlogLog users and develop relationships

    17. Set up a social network part of your blog with Ning

    18. Write your own e-book (perhaps using content from your blog) and give away free chapters to encourage visitors or subscribers

    19. Start your own meme or viral networking idea (such as 2000 Bloggers)

    20. Attend local networking groups such as BNI, BRE etc – tell them about what you do and reference your blog

    21. Set up and develop a profile on online social networking sites such as MySpace, Bebo etc.

    22. Create a free account on BT Tradespace

    23. Interview people for your own regular podcast – perhaps you could make it like your own online radio show

    24. Contact other relevant ezines and offer to write articles for them

    25. Submit your articles to article directories (Ezine Articles, Article Alley etc.)and link to your blog in the signature

    26. Submit your own ezine to ezine directories such as Ezine Directory or Best Ezines

    27. Include podcasts as part of your blog to distribute interviews, informational pieces etc.

    28. Convert some of your existing articles into podcasts

    29. Create a lense at Squidoo

    30. Distribute and syndicate your articles and podcasts via your RSS feed

    31. Offer free white papers or specialist documents which are branded with your blog and RSS details

    32. Set up teleconferences or teleseminars focusing on your main content areas

    33. Write a review of books on Amazon.com linking back to your blog

    34. Distribute press releases via online news services such as PR Web or Press Box

    35. Add a poll or survey to your blog and post/distribute the results – try SurveyGizmo if you are a WordPress user

    36. Read other blogs and leave your own comments on them

    37. Use trackbacks when you reference other bloggers� posts

    38. Create podcasts of your best posts and syndicate them, as well as submitting them to iTunes and other podcast directories

    39. Sign up to Feedburner and include the Headline Animator in your email signature and the one you use when you post to forums

    40. Make sure you include your blog address on your business cards and company stationery

    41. Customise and improve your RSS Feed using Feedburner – include special offers, sign up opportunities and make sure the feed delivers the full post

    42. Increase RSS feed sign ups by offering a sign up bonus to subscribers – how? Just ask!

    43. Offer readers the chance to sign up via email (Feedburner and Feedblitz offer the service

    44. Put files and follow ups to presentations, conferences and seminars on your blog for attendees to read and download

    45. Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog

    46. Make sure to submit articles to and participate in Blog Carnivals (more on Blog Carnivals here)

    47. Optimise your blog where possible and particularly the Categories, Title Tags and Meta Tags

    48. Participate regularly in conversations on other blogs

    49. Post answers on LinkedIn Answers and Yahoo Answers

    50. Try LinkBaiting using controversial subjects or opinions � be careful though!

    51. Contact the main bloggers in your market area and introduce yourself or send details of a particular post that might interest them

    and above all,
    52. Write great content that people will want to read, recommend and link to!

    What other methods (or which of these methods) do you find work best for you as you promote your Blog? Please share them with us by leaving a comment!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    Better Business Blogging - Quick Bloggers GuideFirst a little bit of background

    When you first create a website, one of your main concerns is how to get it indexed by the main Search Engines so that it is included in their searches. Later, when you update your site or add pages to it, you want those included too and as quickly as possible.

    The trouble is that you have no control over the process and no way to tell Google, Yahoo and the rest that your website has new information on it even submitting it again just puts it in a queue and effectively on hold. This is because Search Engines find websites by following links and then index them in a generally sporadic way. The more regularly you change the content, the more often Search Engines will return to index your site however, for most, it is still rather hit and miss.

    Blog Search Engines work in a different way. With Search Engines like Technorati, you can let them know that you have posted new content and that they should come along and index it immediately! This is done by Pinging.

    What is Posting and Pinging and why is it important?

    Most people use the internet to find information and whenever they are doing research for anything from local florists to the Big Bang theory, Search Engines are their first port of call. If you want to be found when they do this research, then your Blog first needs to be indexed by the Blog Search Engines. You can do this by first creating your post and then pinging.

    As soon as you have written and published your new post on your blog then you should ping the various Blog Search Engines to let them know that they should come and index it. Posting and Pinging! In fact, the concept of posting and pinging is something we would all love to have for our websites as well – it is effectively a way to ensure that your new content is indexed and available as soon as you post it.

    What exactly is Pinging?

    Pinging is in fact a generic computer term that has come to mean something more specific in the world of blogging. A ping is commonly used to check the connection of a server/computer on a network – its like a very short test message and if the computer responds then you know the connection is okay.

    [A quick too much information moment: the word ping comes from the name of the utility that sends out this test message called a Packet INternet Groper.]

    In blogging, this idea of pinging is used for a specific purposes: we ping the server of a Blog Search Engine to let it know that there is a new post which they need to come and look at Technorati reacts to the ping by visiting the blog and registering the post, immediately updating its index. The ping is merely the prompt to do these things, its the blogging system set-up that then carries out the actions. Result – no more waiting and wondering when your new page of content will be found as you have to with the main Search Engines.

    How do you ping?

    In an ideal world, you should not need to worry about pinging, you should set your blog up so that the software does it for you. In WordPress, you will find this in the Administration section in Options > Writing; at the bottom of the page there is a box called Update Services and this is where you put the ping address.

    If you need to do it yourself, then rather than doing each one independently, there are some services which will ping a number of different servers for you free. The best known are probably Pingomatic, Pingoat and PingShot which is part of the Feedburner services.

    Where should you ping?

    Ideally you want to ping as many of the major Blog Search Engines as possible to ensure that they have indexed your new post. The pinging services mentioned above will help but I have gathered a list of places to ping from a number of different sources which I will be keeping updated. Just add these addresses to the Update Services area in your Blogging platform and let the software work for you.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    There are two sites that I always walk people through whenever I start to work with them on their Blogs: Technorati and Feedburner. Why? Because I believe that Technorati is the start point for anyone looking to find out more about what is out in the Blogosphere and because Feedburner provides some excellent easy to use tools that all bloggers can benefit from, right from the start.

    Feedburner offers a number of paid services which you can progress on to as the need arises, but their free services are well worth taking the time to examine and incorporate in your Blog. There are ones which I particularly recommend because I feel that they help in utilising and developing your Blog’s RSS Feed in important ways.

    The elements I would highlight are:

    Subscriber information: by channeling your RSS Feed subscriptions through Feedburner, you can gain additional information about those subscribing. Specifically, it allows you to identify the number of people that are actively subscribed to your feed, as well as providing information on the type of reader they are using and the articles that have been visited directly from the feed itself.

    User friendly RSS feed: there are some small touches you can make to enhance the experience for people receiving your feed such as including your logo, which in itself reinforces the branding aspect, and changing the description of the feed. Although these are changes you can make yourself directly to the feed with a little technical knowledge, this makes it simple for everyone to apply.

    Feed Reader Chicklets: the code and images required to create the small RSS feed logos relating to each of the main RSS Readers are provided. While not strictly necessary, any method such as this which increases the visibility of your feed on your Blog can only be beneficial to your promotional activities.

    RSS Feed via email: for those people who dont use RSS readers but still want to know when you have updated your blog, there is the option of an email subscription service. Feedburner provides you with the code to create a basic sign up form on your blog and then visitors can use to subscribe to receiving your blog updates automatically via email. A similar service is provided by Feedblitz.

    Headline Animator: this is a small image using an animated gif file, which automatically displays the titles of the last 5 posts from your Blog and allows people to click through a sign up for the feed. It appears in the form of a box (2 formats available) which can be used either in emails or perhaps in online forums etc.

    PingShot: this is an ideal companion to the concept of Post and Ping, where PingShot notifies a number of servers at once that you have published new content on your Blog . No real difference from the other services available at Pingomatic and Pingoat (indeed it works through Pingomatic) but a good extra service.

    How do you do this? Well, just head along to the Feedburner site, sign up for an account and then “burn” a Feed using your current feed, follow the instructions and away you go! There are some useful services there and with RSS destined to become more widespread as the year progresses, set up in the best way you can in readiness.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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