David Meerman Scott has just launched his latest book, The New Rules of Marketing & PR, and judging by the previous things that I have read written by him, as well as when I’ve heard him speak, then it will be well worth a read.

At the same time, it’s great to see David practising what he preaches. In launching and promoting his book, he has created a list of individuals and bloggers who appear in the book (myself included it seems) and has then linked to them from the post announcing the book’s release. This has created an initial viral effect as many (as I have done in this post) have mentioned the book on their own blogs which of course starts the ball rolling and “spreads the word” further afield.

I will be doing a review of the book (more…)

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