Mindmaps for planning business blogsAs you may well have gathered, I’m a great advocate of planning your business blog before you set out and actually write it. It’s also good to keep that development going so that you can keep track of the different subject strands you are working with and allow you to expand them further.

Previously, I’d always done this with pen and paper but have recently started to try something again that I first dabbled with a number of years ago as a student – and no, this is not going to be a politician-like cannabis related admission!

What I’m actually referring to are mindmaps. They work really well in helping to develop different subject areas as well as extending the boundaries of what your blog could be doing for you – all without losing track of the key elements that you want to concentrate on and that your audience is looking for.

Granted they are not for everyone but for someone like myself, who is very visually focused, they are an excellent way to visually represent ideas that you have for your blog and help you to develop them in different directions. And since business blogs need to be focused on and around the main subjects that you want to address, then using this method will allow you take your main subject areas and develop them naturally into adjacent areas. This is turn will help give your coverage of the topic even more scope and breadth.

The mindmap of course does not need to be a static representation of your blog – by its very nature, it’s perfect to be developed as necessary. So as the needs and requirements of your readers expand (or even change) then so can the mindmap and your planning to reflect the additional elements that you need to be considering.

As an example, I’m working through a new series for this blog at the moment on Blog Marketing and using a MindMap to help develop the different strands it should cover (still work in progress of course)

This particular one was created using MindMeister which has an excellent free option as well as the upgrade to their premium and team services. However, even the free version gives you the chance to collaborate with others so if you have multiple authors on your blog then it would be an ideal tool to help co-ordinate input from all of the them and develop ideas for new posts and future direction.

There are a number of online mindmap systems which you could use and a good start point for information is would seem to be MindMapping.org which lists a whole range of these elements as well as a range of other mindmap related resources – well worth checking out.

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