Everything you need to set-up, develop & promote a successful Business Blog

    Full Name


    Referred by


  • Warren: Blogging and Social Media definitely go hand in hand. Having a successful social presence can do a lot for a...
  • Jennifer Rai: All points mentioned above are very well put together. Blogs having purpose and a focus on certain...
  • jessica@lukeroxas: I ran a small home based business, and lately I’ve decided to put up my own website,...
  • Rob: Rather weird that a blog on blogging hasn’t been updated since 2009!
  • Ayala Land: Perhaps I was one of those companies who, as you put it “think they can avoid it” but thanks to well...

    Join me on Twitter at @BlogCoach

    Everyone loves a story. Stories are part and parcel of our history and have their roots in the “oral tradition” which spans all cultures, when news and tales alike were passed down by word of mouth, and storytellers were as important to the fabric of society as any of the professions that we know today.

    Even now, in a world where there is a multitude of different media to choose from, we still love to read or listen to a good story. We are brought up on them and we remember them. With stories, we identify much more easily with what we are being told and get involved more than we would with a simple stream of information. In turn, this allows us to remember it much more easily as well.

    So what’s your point, Mark?

    Well, blogging is just another of those media, albeit a relatively new one. The keys to its success are content and the way that we present it … and our goal is that people should remember what we say and pass it on to others. So give them a helping hand, and communicate your message with a story. Even at its simplest level, you can frame a story with a context and personality or at least set the scene, so that our imagination can take over.

    In any case, we even have huge advantages over our story-telling predecessors because:

    • when we post to our blog, people can go back to it time and time again because our story and its message is always available;
    • it can be easily distributed and won’t suffer from “Chinese Whispers” because people can refer directly to our original version;
    • we don’t need to gather an audience around us in order to tell our story, there is always one accessible online.

    Now if I’d been ultra clever, I would have presented this post as a story … weaving my web and luring you in to make my point, rather than stating it as plainly as I have done. Ah well, such is life – next time perhaps! However, open your minds to a great post, or indeed two posts, from The CopyBlogger who demonstrates this far more eloquently than I could, so, if you haven’t already had the pleasure, drop by The most powerful blogging technique there is and then read the follow up post.

    Then come back and tell me I’m wrong if you like. Bet you won’t! Do come back, though, for the next gripping instalment …! ;)

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Tags: , , , ,

    Recomended Reading:

    1. Blogging Tips: Carry a Notepad
    2. Blogging Tips: write a series on a specific topic
    3. Post titles – who are they for?
    4. Corporate blogging guidelines and transparency
    5. 3 Key Blogging Questions: Question 2

    Blogging is all about engaging people.

    Granted, you need to attract them to your blog in the first place and, in this respect, the promotion and marketing of your blog plays an important role. However, to maintain their interest and develop the relationship, then you must engage with them.

    There are many ways in which you can do this with your writing and some of the best are outlined below – combined, they can give you a real edge in developing your readership and hence your customer base.

    • Content: the most basic element is good content. The quality of what you write will form the basis of all of the other elements – so, provide quality content and do it consistently.
    • Passion: deliver what you have to say with passion. If you are not passionate about what you are writing then how can you expect your readers to be?
    • Ideas: don’t simply regurgitate other people’s ideas, bring some of your own into the mix. Simply copying things that you have read elsewhere will do you no favours and ultimately deter long-term readers.
    • Actions: as the old adage goes, “actions speak louder than words” so make sure that you practise what you preach. If you believe that something works, then don’t just say it, do it!
    • Delivery: How you write about the subjects that you cover will influence your readers. You could use humour, reasoned argument, confrontation or a number of delivery methods, so pick one which will appeal to your intended audience.
    • Look and Feel: the quality of what you write should be high, but we all respond on many different levels, so ensure that the design of your blog supports the content and displays it to best effect.
    • Focus: in writing your blog, focus on a particular area, industry or issue. By maintaining the focus you decided upon when planning your blog, you will successfully reach the people you want to target.
    • Information: give your readers useful and accurate information. Adding your own analysis to this by presenting differing opinions and then expressing your own opinion would be ideal.
    • Communication: blogs are all about communication and interaction so try to create a two-way discussion by the way you present your posts and by asking for feedback.
    • Relate: the best type of writing will talk about subject areas that your readers can relate to, so always try to give examples that your readers will be able to identify with.

    If you can combine a number of these elements in your posts then the chances of being able to engage your readers and getting them to return on a regular basis will be greatly increased.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Comments Off 
    Tags: , , ,

    Recomended Reading:

    1. Remember to give your readers what they want
    2. How often should I blog?
    3. Optimising your Blog for your Readers
    4. The 5 Rs of Better Business Blogging – Return
    5. The 5 Rs of Better Business Blogging – Read