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    Blogging in the News - UK Blogs
    Some articles which have appeared in the UK online press over the past week which looks at blogging (primarily business blogging) and its uses. If you find any good articles that could be highlighted here, then please post the links below or send them to me directly at mark[at]betterbusinessblogging[dot]com and I’ll do the rest.

    Advantages and risks for corporate bloggers
    Lots of talk about risks of blogging (has no-one heard of Blogging Policies?) but here nicely balanced with the advantages that businesses can gain.

    Employee blogs a potential legal minefield
    Like I said, lots of talk about the risks of blogging – while overblown here, make sure that you are covered in the same way that you should be regarding information sent in emails, which can also be used from a legal perspective.

    O’Reilly reverses call for blog code of conduct
    2nd part of a recent debate around whether there should be a Code of Conduct for blogs or not – looks like the person who suggested it is backtracking somewhat here. But it’s an interesting question, so …

    Blogging boom continues as world of weblogs grows
    An overview from BigMouth Media about the latest “State of the Blogosphere” release from Technorati.

    Power of the secret policeman’s blog
    A UK Bobby blogging anonymously about life in the force much in the way that “MiniMicrosoft” does and showing blogging as the important medium that it has become.

    British Blog Awards 07: the shortlist
    There’s a particularly short list for the Best Business Blogs … mainly because they haven’t got a category for them in the UK Awards! Mind you there is a panel of “celebrity judges”, so that’s ok, I suppose …

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    At the start of 2007, a piece of legislation came into force to bring the UK in line with European requirements, specifically the First Company Law Directive which controls the minimum information requirements which has to appear on company documents, including the website, as well as all written communications including e-mail.

    In it, it states that businesses are expected to include details such as company registration details, company address, registration number and contact details on all company documentation including business letters, emails and of course websites.

    An aide memoir from gives us the details that needs to be included on the website, though not on every page thankfully:

    The name, geographic address and email address of the service provider. The name of the organisation with which the customer is contracting must be given. This might differ from the trading name. Any such difference should be explained e.g. “ is the trading name of XYZ Enterprises Limited.”

    It is not sufficient to include a ‘contact us’ form without also providing an email address and geographic address somewhere easily accessible on the site. A PO Box is unlikely to suffice as a geographic address; but a registered office address would. If the business is a company, the registered office address must be included.

    If a company, the company’s registration number should be given and, under the Companies Act, the place of registation should be stated (e.g. “XYZ Enterprises Limited is a company registered in England and Wales with company number 1234567”)

    If the business is a member of a trade or professional association, membership details, including any registration number, should be provided.

    If the business has a VAT number, it should be stated even if the website is not being used for e-commerce transactions.

    Prices on the website must be clear and unambiguous. Also, state whether prices are inclusive of tax and delivery costs.

    Although they are not specifically mentioned, we can assume that these business details should also be included on our business blogs since they are effectively a special type of website. So make sure that you are covered – after all, your blog is a key element of your business communications.

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