Everything you need to set-up, develop & promote a successful Business Blog

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    Better Business Blogging - Quick Bloggers Guide
    Running in conjunction with the series of specifically focused Bloggers Guides which are being developed, the Better Business Blogging Quick Guides will deliver checklists for the main stages in the Business Blogging process.

    These will range from setting up your blog, through marketing & promoting your blog successfully, and also deal with the wyas in which you can best achieve your marketing calls to action.

    If you have areas that you would like to have covered here , then let me know and I will look to include it as soon as possible.

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    It can sometimes be difficult to keep coming up with ideas for the next posts on your Blog we will always have moments when we struggle to know what we can post while still ensuring that we keep the quality and the focus.

    My main suggestion to help overcome this is simple: keep a notebook with you at all times. Why? So that you can note down ideas that come to you during the course of the day – and, believe me, they can come at the weirdest moments. They could be triggered by any event, something that you see or a comment that somebody makes to you. Note down the idea and any associated thoughts that come with it and then you can then dip into these ideas as and when you need to.

    Is that all I have to say on the subject? Well, no actually. There are a number of the other methods that Ive used which Id also like to pass on.

    • Write about current events
      Keep an eye on what is being written about your industry through various news media and ideally through the use of RSS feeds which gets you the news ultra quickly. Select an event or piece of information and give your comments on it and perhaps its implications, while referencing the article where appropriate.

    • Read other blogs
      Keep an eye on other blogs and what they are talking about you will probably find subjects that you wish to develop further, ones that you wish to comment on in your own blog (dont forget to use a trackback!) or ones that simply spark new ideas that you can write about. Other blogs are great sources of current thinking and new potential ideas.

    • Write a series
      Select a topic and write a set of posts around the theme you have selected. Try to plan the series out in advance (at least the titles) and then write them as you need them.

    • Revisit old posts you have written
      Check back over some of your old posts and see if there are ones that could be developed more fully. You may feel that there are now updates or new information that you would like to add to them, so do so in a new post which references back to the original one and develops the ideas further.

    • Answer Questions
      Use contacts from people who have asked for information or have asked questions which have developed on your original post and opened up in turn new areas or topics. Take these questions or the points that they raise and develop the answers into new posts.

    • Get a guest blogger in
      You do not need to write all of the posts yourself, many Business Blogs will in fact have two or even more people working on them. However, if you dont have people who post regularly, you can still have a guest blogger who might come in to post on a particular subject where they have a specialist knowledge.

    There is of course a final option – simply take a break from posting for a few days. There’s no issue with that – just let your readers know and they’ll be waiting for your return with bated breath.

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    Writing a series of posts on a topic which is important to your overall subject area is a great way to generate additional areas of interest in your Business Blog – it can also be an excellent way to get you started as you begin to post on your blog and are looking for ideas and themes.

    In fact, creating a series in your Blog can help in a number of different ways, such as:

    • it will help to develop a very definite area of focus within your Blog and create key topic areas which will support the overall primary theme of the blog;

    • it will give you a number of posts to write on a single topic which will help to get you started and gain some momentum in your writing;

    • it will encourage you not to make your blog posts too long because you will have to segment a topic into a number of shorter posts;

    • as people pick up on your blog, they will be able to trace back previous articles easily and then be more likely to revisit for updates;

    • you will be able to promote a series more easily than individual posts later on, hopefully when you have built up the number of visitors to your blog;

    • as they are likely to be themed within a topic, then they will also be nicely attractive to Search Engines (especially so as you will of course group them in a category) and will add additional internal links.

    Try to avoid making the series too long or too spread out, although you can of course come back to it and develop it further later on. Particularly, if your readers ask for additional information, then this gives you the opportunity to develop the initial series further. It may even give you ideas on how to develop the series in other directions.

    However, try to plan out the series out in advance (at least the titles) and then write them as you need them. Alternatively, if this inspires you as a topic then write two or three posts at once and, using the edit time feature, set them to appear at intervals in the future.

    In my own case, I selected SEO (Search Engine Optimisation) for Blogs as a subject. For me, it warranted a series because of the amount of information that the area contains and yet is perfectly suited to being divided into smaller self contained articles. If I am honest, there has been too much of a gap between posts within the series but I think its a worthwhile set its a series entitled SEO in Blogs if you want to have a look.

    Try it it really works.

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