FREE eCOURSE ON
    BUSINESS BLOGGING

    Everything you need to set-up, develop & promote a successful Business Blog

    Full Name

    Email

    Referred by


    FULL COURSE DETAILS HERE

  • Warren: Blogging and Social Media definitely go hand in hand. Having a successful social presence can do a lot for a...
  • Jennifer Rai: All points mentioned above are very well put together. Blogs having purpose and a focus on certain...
  • jessica@lukeroxas: I ran a small home based business, and lately I’ve decided to put up my own website,...
  • Rob: Rather weird that a blog on blogging hasn’t been updated since 2009!
  • Ayala Land: Perhaps I was one of those companies who, as you put it “think they can avoid it” but thanks to well...

    Join me on Twitter at @BlogCoach




    Building a successful blogYou want to have a blog which benefits your business – yes?

    You want a blog which people are going to want to come back to time and time again – yes?

    Essentially, you want a blog which is going to be successful – yes again?

    Well, to give you the best chance of a successful business blog, then you’re going to need to make sure that you tick all the boxes to ensure that all of the underlying elements are in place to make that happen. It’s not difficult but it is important.

    For me, there are 5 elements which are like building blocks that make a blog what it is, 5 layers if you like that constitute the makeup of a blog and so 5 key aspects that you need to keep in mind as you plan and develop your blog.

    1. Philosophy
    Underpinning everything else are the general philosophy needed for blogging – you’ve got to be comfortable with the basic ideals of what people expect from blogs or else you’re going to fall at the first hurdle. The key one is that of openness – if you, or your company, are not willing to be open and honest in dealing with the readers of your blog then the likelihood is it will not achieve the goals you have for it. Be transparent and honest, and you’re off on the right foot.

    2. Technology
    You need to build the blog on the right technology base so that it supports what you want to do with it. It has to be one that will help your blog achieve the requirements that you have for it, both now and in the future. Making sure that it can grow with your ongoing needs is key to effectively future proof all the work and effort that you’ll be putting in. There are a number of excellent blogging platforms available – my own preference being for the full self hosted WordPress – but just ensure that you pick one that will be able to grow with you.

    3. Business
    Getting the business elements right means that you are treating the blog as the business and marketing tool that it is rather than as a piece of technology divorced from the company’s aims and requirements. Getting the business part right means that you’ve planned your objectives and aims for the blog, know how you intend to promote it (including with social media tools in place) and have answered the 3 key questions in the planning phase which are:

    • i) What do you want the blog to be used for

    • ii) Who is your target audience and what do you want to attract to your blog

    • iii) What you want to achieve with it and how to measure that?

    4. Layout and Graphics
    The so called “look and feel” layer focuses on how the blog will be laid out and takes into account not only the graphical elements and branding but also how the layout and structure can reflect the goals of the blog and the company. In addition, the layout should support the business goals by ensuring that the key “real estate” areas are used as effectively as possible and navigation remain intuitive and compelling giving a “stickiness” to the blog.

    5. Content
    Finally the content is ultimately where your ongoing focus needs to be, with all of the other elements essentially being there in place to support and market what you write about. This is of course the key part which needs to have our ongoing focus since all of the other elements will ideally be planned and implemented in the planning and preparation phases.

    While the content element does rightly get the lion’s share of our attention and much of the online advice on setting up and writing blogs, the content will only work to its full potential in a blog built with a foundation of the other elements outlined above. They are what ensures that the content is correctly focused, distributed, read and shared – essentially delivering you a successful blog in the process.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    18 Comments 
    Tags: , , ,

    Recomended Reading:

    1. Anatomy of a Corporate Blog: Layers and Building Blocks
    2. What makes a successful business blog?
    3. Diary of a successful Business Blog (Part 2 – the preparation)
    4. Planning your Business Blog
    5. Business Blog Design: Generic Blog Templates

    Better Business Blogging - Quick Bloggers GuideWriting a business blog can be time consuming but it is also an excellent and successful way to develop your business and to connect with your customers as well.

    Here are some suggestions of things that you might consider keeping in mind as you get into writing your posts and start to develop your blog.

    a) Publish on a regular basis
    You should aim to publish posts on a regular basis – this doesnt mean that you need to post every day, although it’s better to post more frequently than not. Aim to post two to three times a week and then keep to that regular rhythm. If you leave it a long time between posts then people will tend to wander in and out rather than become dedicated followers, but if you are going to be away or know you won’t be able to post for a while then simply let your readers know in a post! However, one last reminder dont post for the sake of it. Better not to post than sacrifice quality!

    b) Stay on planned topics
    Try to avoid mixing lots of different subject areas in your blog: as a business blog you want to keep the content as targeted as possible to your niche market area which will help you to get more exposure and build your reputation in that area. Focusing on your main topics is likely to bring you much more success than if you start to stray onto a number of different areas. If you decide that you do want to cover them and the area warrants it, then you might consider setting up a new separate (focused) blog.

    c) Always keep your readers in mind
    Whether you post twice a day or twice a month, always bear in mind who is going to be reading your posts. Then make sure that you write about things that will be of use to them, inform them, amuse them, inspire them, encourage them or any mixture of the above. As Seth Godin commented, “The mistake most blogs and books make: they are about the writer, not the reader” – try to avoid falling into this trap.

    d) Make your titles attractive (in all senses)
    When you write your posts, spend time on the titles that you give them. You need to use them to attract your readers’ attention (in RSS feeds or Search Engine Results) but ideally they should also include your post’s main keyword so that it helps on the Search Engine front as well. [No-one said it was easy! ;)] The title will often form part of the posts permalink as well as the Title Tag which makes it doubly important to get the keywords in there if possible.

    e) Reference other sites and any sources
    If you write a post which references other articles then you should ensure that you state where the reference comes from and add a link back to that article where possible. Its akin to good manners in blogging, adds credibility to your own work and benefits your readers. If the article is on a blog then add a trackback this creates a link back to your post from the original, as well as informing the author that you are developing the themes of their post.

    f) Spelling and Grammar
    While Blogs may be slightly less formal in terms of writing style, you should still try to avoid spelling and grammar errors in your posts, partly because it displays professionalism and partly because mistakes can distract people from the content they are reading.

    g) Check back to your planning document
    From time to time, check back to your original planning document where you outlined the aims of your blog and what you wanted to achieve with it. It’s always good to make sure that you are still maintaining those aims and that you are both measuring and achieving the results you were working towards. If you are not, then take a good hard look at your blog … or at your plan.

    h) Reference your Foundation articles
    When you started your business blog, hopefully you created a number of Foundation articles which put down a solid base for your blog in the key subject areas that you would be dealing with. It’s good, as you write, to reference back to them in your posts on a regular basis to encourage new readers to your blog to review them. Make sure that you have links back to these key articles elsewhere on your blog as well.

    i) Encourage comments and follow up
    Since the first step in establishing a conversation with your readers is going to be through the comments that they leave, encourage them to do so. Try leaving an open ended question at the and of your posts or simply ask them to comment – nothing ventured, nothing gained! Remember when they do leave comments, make sure that you respond to them wherever possible – a conversation is two way after all!

    What other suggestions would you give on ‘Writing your Blog’?

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    3 Comments 
    Tags: , , , , , , , ,

    Recomended Reading:

    1. Starting to write your Business Blog – BBB Quick Guides
    2. Comments – BBB Quick Guides
    3. Starting a Business Blog – BBB Quick Guides
    4. Better Business Blogging Quick Guides
    5. eCourse Part 4: First Steps in Writing your Business Blog

    As I suggested in the Green Cross Code of Blogging, an important initial step before you start a blog yourself is to stop and check the blogs that are already in existence – preferable ones which are talking about your own market or subject area – to see what is being said, how they are being used and how they are approaching blogging as a business tool.

    It is equally important, whether you have a Business Blog or not, to track what is being said either about you and your company, or about developments in your market. At least you can then join the conversations where they are taking place even if you are are still deciding how best to put together your own blog. But first of all, you need to find out who is taking about this, and where.

    So the question is where the best place to find out what blogs exist in a certain industry or cover certain topics. For me, I always turn to Technorati, which is one of the two main blog sites that I recommend anyone intending to use blogs bookmarks immediately. If you want to find out what blogs exist and what is being said in them, then this is the place to start your search.

    As you hit Technorati’s homepage, there seems to be a lot going on but, for now, let’s just focus on the main search function. So the main area that you want to concentrate on is the Search Bar:

    You can see that you can search through 3 different sets of information: Blog posts, Tags and the Blog Directory.

    • Blog posts: this is the widest search and it looks through all of the information contained in the posts of the blogs on Technorati.

    • Tags: these are like categories that an author can assign to an individual post (or indeed to pictures or links) and gives the best idea of how the author would describe the content.

    • Blog Directory: the directory looks at the individual Blogs as a whole and assigns them to subsections of the directory. When a blogger “claims” a blog on Technorati (we’ll come to that in a later post), then they can add the categories they wish to appear in as well.

    I always advise starting with the “Blog Posts” search as it gives you a wide search but the “Tags” are an excellent second bet and are becoming ever more widely used and hence useful.

    Once you have your first set of results, Technorati then allows you to refine them. I have used the example of a search on “RSS Marketing” below.

    You have 3 options to help you refine the results, each with its own pull down menu – you can use just one or all three of them.

    • The first allows you to choose the “additional search terms” that Technorati has suggested which also appear in blue just below and gives you posts which contain both “RSS marketing” and, for example, “Business Blogging”. This helps to narrow your search.

    • The second allows you to set a level of authority which Technorati determines by the number of blogs which link to the blog you are looking at – “any authority” will give you all blogs which fit your search terms.

    • And the third, allows you to select blogs only in a certain language.

    So now we have a set of results which hopefully reflects the posts that contain the information that we are looking for. An example from the excellent Problogger is given below as an example.

    However, this gives us more than just this post to use in our research. For example:

    • By clicking on the Post Title, we go through to the blog where we can see if there are additional posts which interest us. There is also likely to be a “blogroll” or “recommended sites” section on the blog which will often link to other sites which will be of interest. Blogs often become the hub of a network in their own right so start with one that interests you and follow their recommendations

    • By clicking on the Blog Name, you will get additional information about the blog and other posts that as well as an overview of the main areas that it covers

    • By clicking on the Blogger’s name, you can see if they write other Blogs which might be of interest to you

    • By clicking on the Linked Sites, you can see which blogs have linked to the one you are interested in and also which sites it has linked to in turn. By following these links, you can quickly get a list of blogs to read and return to.

    So using Technorati, we can quickly gain an list of blogs which will be of interest to us and also of use in developing our own Business Blog. To save time, make sure you add them to your RSS Reader (you can always delete them later) so that you can follow them easily and keep up to date.

    [Adapted from a post on my other blog, The Blog Coach]

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    1 Comment 
    Tags: , , , , ,

    Recomended Reading:

    1. Technorati gets a 3rd Birthday facelift
    2. Technorati adds Favorites page
    3. Help people to want to read your Blog
    4. Lessons learned when Starting a blog
    5. Google Alerts: Great research tool now with RSS

    Better Business Blogging - Quick Bloggers Guide

    As you start to post you want to set out your stall early on, both for yourself and also for your readers. You can do this by giving a clear indication of what subject areas you are going to be covering, how often you are going to be posting and what your approach is going to be.

    Getting the first posts in place is always a telling time and you will probably spend longer on these than on any of the others. Dont worry though, the more you write, the easier it will become, and you will find that you soon settle into a rhythm and develop your own approach to the Blog.

    Some elements that you should remember and which will help you in this are:

    a) Plan out your first posts
    As you start, map out what you want to cover during the first few days and weeks, and note down the topics that you feel comfortable with. This will provide you with a framework to work with and will allow you to concentrate on your writing.

    b) Decide how often you want to / can post
    There is no set timescale as to how often you should post though, in general, the more frequently you can post the better. The one caveat is that you need to maintain the quality of your posts, because this is what you will be primarily judged on. You may find this post on How often should I blog? useful.

    c) Try to define your style
    One of the reasons that blogs work so well is the personal style you add to it which differentiates them from the sanitised marketing speak of some corporate websites. While you can develop your own style and tone as you go along, try to settle on one you are comfortable with early on.

    d) Write some “Foundation” Posts
    In the first month, try to write and include 3-4 key “Foundation” articles, ones that sum up some of the areas and concepts that you will be focusing on in your blog as a whole. These could be simply instructive in nature or could contain a number of different key concepts that you will expand on in later posts over time.

    e) Plan a Series
    Writing a series of posts on a subject which is important to your overall subject area is a good method of getting you going and establishing a relevant area of focus in your Business blog. It will allow you to write on a topic you are particularly comfortable with which will help give you some momentum and, as they will be themed around a single topic, they will also be nicely attractive to Search Engines.

    f) Keep abreast of what is happening in your chosen area
    If you are going to be a primary source of information for your readers in your industry or niche then you will need to keep up to date with developments in it and be prepared to give your opinion on them. In any case, this will not only help you to add relevant content to your site but will also add value to your readers and build their trust and confidence in you and what you have to say.

    g) Avoid trying to directly sell or directly market
    As a word of warning, avoid the temptation to use your Blog to sell directly. A blog is not a tool for direct selling or direct advertising and trying to use it as such is likely to be counter productive. Your readers will come to your Blog because they are interested in what you are writing about and want to find out more about the subject this will allow you start to engage with them.

    h) Make sure you have key elements in place
    There are some key structural elements in your blog that you want to make sure you have such as a profile to help your readers easily identify whose blog they are reading and a way to contact you, and a prominent positioning of your RSS feed to allow them to subscribe. (Check out some mistakes in blog design.)

    If you can concentrate on making sure that these elements are in place over the first few weeks of writing your blog, then you will have an excellent foundation on which to build.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    10 Comments 
    Tags: , , , ,

    Recomended Reading:

    1. Starting a Business Blog – BBB Quick Guides
    2. Writing your Blog – BBB Quick Guides
    3. Help in starting to post to your Business Blog
    4. Comments – BBB Quick Guides
    5. Who should write my Business Blog?

    Better Business Blogging - Quick Bloggers Guide

    Whether you are a large corporate organisation or an independent consultant or small business, as you start a Business Blog, there are a number of elements that you need to consider in order to ensure that you give it every opportunity to be a success.

    While the exact requirements will differ according to the goals and expectations, you should be able to answer the following questions from the start:

    a) What do you want to do with your Business Blog?
    Make sure that you have a clear vision of what you want to do with your Business Blog it should have focus and you need to ensure that it does not become a jack of all trades and master of none – the more focused it is, the more successful it is likely to be.

    b) Who is your target audience for your Business Blog?

    Avoid trying to make it be all things to all people it isnt possible. Once again focus is important, so decide on your target audience and write the blog for them with content they are looking for and a style that they will warm to. If you have lots of different audiences that you wish to appeal to then you might like to consider setting up separate blogs to cater for each area.

    c) What results are you looking to achieve?
    What goals do you have for your Business Blog and just as importantly, how are you going to measure them? There is going to be time and effort involved and you need to show results at the end of it – therefore, from the start, you should know what results you are looking for. So decide on the criteria you want to work with and how you wish to measure them.

    d) How will it integrate with your other marketing activities?
    Blogging is an excellent marketing tool, as well as having being strong in other areas. However, it is not a magic wand to cure all marketing ills, so it is necessary to decide how to best use it in conjunction with your other marketing, business development and customer service activities. (Check Marketing and Promoting your Business Blog.

    e) What Blogging software to choose?
    There are a number of options available each with different benefits by deciding what you wish to do with it, what it will be integrated with (if anything) and what degree or control or customisation you require, you will be able to focus in on which would be best for your needs. The best advice is to choose one which will grow and develop with you as well as fitting with your current business and technical requirements. Free hosted software (such as Blogger) will seldom do this or give you sufficient control, so look at WordPress (full version) or Typepad as good starter points.

    f) What to call your Business Blog?
    Rule of Thumb: choose something which you are still going to feel comfortable with in a year’s time. Either let it reflect your company and branding, or make sure it contains your keywords … or preferably both. You might like to check some additional ideas on choosing a Business Blog name here.

    g) Host it on your website or on a different domain
    As a general rule, if it sits comfortably alongside your website and complements the information on it, then integrate it into your website. If, on the other hand, you are looking to present an objective view on your industry or want a separate identity for branding purposes then choose a separate domain name.

    h) What domain name or subdirectory name to use?
    Try to use something descriptive – if you are using a separate domain, then choose a domain name which either reflects the branding you wish to achieve or contains your main keyword (or preferably both!). If it is a subdirectory then describe the purpose it will be serving such as Information Centre for example.

    i) Look and Feel of the Blog
    If you are using it as part of your website, then integrate the look and feel with that. There’s no need for your visitors to really know that they are on a blog – remember it’s the benefits that blogs offer that is important, not the technology. If it is on a separate domain, then design your Business Blog with the image you want to portray but don’t use the default template = zero differentiation!

    With all of these elements in place then you are starting off on the right track and should have the foundations in place to create a successful Business Blog. By doing so, you will find that it will save you a lot of time and inconvenience in the future and will make the blog that much more effective in what you are looking to achieve.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    5 Comments 
    Tags: , , , , ,

    Recomended Reading:

    1. Starting to write your Business Blog – BBB Quick Guides
    2. Writing your Blog – BBB Quick Guides
    3. 10 Key things to do before starting a Business Blog
    4. Better Business Blogging Quick Guides
    5. Business Blog: separate domain or on your website

    It can sometimes be difficult to keep coming up with ideas for the next posts on your Blog we will always have moments when we struggle to know what we can post while still ensuring that we keep the quality and the focus.

    My main suggestion to help overcome this is simple: keep a notebook with you at all times. Why? So that you can note down ideas that come to you during the course of the day – and, believe me, they can come at the weirdest moments. They could be triggered by any event, something that you see or a comment that somebody makes to you. Note down the idea and any associated thoughts that come with it and then you can then dip into these ideas as and when you need to.

    Is that all I have to say on the subject? Well, no actually. There are a number of the other methods that Ive used which Id also like to pass on.

    • Write about current events
      Keep an eye on what is being written about your industry through various news media and ideally through the use of RSS feeds which gets you the news ultra quickly. Select an event or piece of information and give your comments on it and perhaps its implications, while referencing the article where appropriate.

    • Read other blogs
      Keep an eye on other blogs and what they are talking about you will probably find subjects that you wish to develop further, ones that you wish to comment on in your own blog (dont forget to use a trackback!) or ones that simply spark new ideas that you can write about. Other blogs are great sources of current thinking and new potential ideas.

    • Write a series
      Select a topic and write a set of posts around the theme you have selected. Try to plan the series out in advance (at least the titles) and then write them as you need them.

    • Revisit old posts you have written
      Check back over some of your old posts and see if there are ones that could be developed more fully. You may feel that there are now updates or new information that you would like to add to them, so do so in a new post which references back to the original one and develops the ideas further.

    • Answer Questions
      Use contacts from people who have asked for information or have asked questions which have developed on your original post and opened up in turn new areas or topics. Take these questions or the points that they raise and develop the answers into new posts.

    • Get a guest blogger in
      You do not need to write all of the posts yourself, many Business Blogs will in fact have two or even more people working on them. However, if you dont have people who post regularly, you can still have a guest blogger who might come in to post on a particular subject where they have a specialist knowledge.

    There is of course a final option – simply take a break from posting for a few days. There’s no issue with that – just let your readers know and they’ll be waiting for your return with bated breath.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Comments Off 
    Tags: , , , , , ,

    Recomended Reading:

    1. Blogging Tips: write a series on a specific topic
    2. Where to get ideas from for your Business Blog
    3. Blogging Tips: Tell them a story
    4. Time managing your blogging
    5. Change the WordPress defaults, please!

    One of the elements that you will need to consider as part of the process of planning your Business Blog is to decide what you want to call it. You may have chosen a name for it earlier on, indeed in many cases this has been the first thing that people have decided about when they first thought about setting up a Business Blog!

    It is important, however, and so certainly worth spending the time to look at the elements which might influence your decision. It’s important because this is what people will remember first and foremost, this is what they will use to recommend your blog and this is what the blog search engines will use to refer to your Blog at every turn.

    The name of your Blog is likely to be mainly a personal decision you may want to choose a name which reflects its contents, which incorporates the name of your business or which you simply liked and just wanted to use. A couple of words of warning on this:

    • you need to choose something that you will feel comfortable promoting. So be aware that a name that you think is funny or clever now, needs to still be clever or funny in 12 months time;

    • you may want to have the same domain name as the name of your blog, so it might be advisable to check on the availability of the domain name as well;

    • in most blog software, the name of the blog is automatically included in the Title tag which is important in Search Engine Optimisation, so you may like to consider using one of your keywords in the Blog’s name.

    The decision on the domain name that you use for your Blog is important as well, as I touched upon above – there is a fuller look at this area in the article Choosing a Domain Name for your Business Blog which covers the areas that you need to consider during the process.

    An additional point, some blogs give you the opportunity to have a tagline as well which is also used in the Title tag on the first page of your blog. Since you are given the opportunity, then select something which is catchy and works for you or add a short description about what the blog is aiming to do.

    It’s a competitive world on the internet, so do make use of any opportunity to publicise the contents of your blog and this is a useful one – if you want to see how many people forget about this, then just type “just another wordpress weblog” (including the inverted commas) into Google. There are so many blogs using WordPress which have left this default setting which then gets picked up by Google – each of these could be improving their ability to be found simply with this small change.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    1 Comment 
    Tags: , , , ,

    Recomended Reading:

    1. Choosing the domain name for your Business Blog
    2. Business Blog: separate domain or on your website
    3. Naming your blog: choose one that helps
    4. Starting a Business Blog – BBB Quick Guides
    5. Separate blog or blog on my own website?

    There are lots of different opinions and descriptions of what a blog is, so it would seem sensible to start with a brief overview.

    The name comes from a contraction of web log and it started life as a personal online publishing system. The blog would be a place on the internet where the author (normally an individual) could publish their thoughts and opinions on whatever subject they liked. These would then appear in chronological order.

    Start Point

    A good place to start for some background on blogs is Wikipedia. They describe a blog as:

    “The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”.

    These are all true and yet only provide half the story. A blog is effectively a special type of website which has allowed people who previously had no real access to publishing on the web to write and express their own opinions. There are also now very important marketing tools for businesses (see below).

    Special Characteristics

    So what are the special characteristics that blogs have which make them so great both for personal use and for business use. Well, the main ones are:

    • No technical knowledge required: you dont need technical expertise to write a blog. You add pages or articles through a “Windows” type of interface so there is no need to rely on a web designer to update it for you.

    • Readers can leave comments: your readers can respond to your posts so that you can start see whos interested in the same areas as you or as a business open a conversation with potential clients, suppliers or partners. The perfect opener to developing a relationship and a network!

    • Automatically organised: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make. This gives great organisation and structure to a blog which is perfect for visitors and Search Engines alike and allow you to concentrate on the content

    • Search Engine magnets: with regular posts, categorised content and search engine friendly links and addresses, business blogs become ideal places for Search Engines to find the type of content they love and you can rank very highly!

    • Multiple Authors: not only can one person add content but you can allow access to any number of people so that you have several authors contributing to a topic or a series of topics. It also opens up the possibilities for blogs as tools ideally suited to internal communications within a company.
    • Internal and External Links: blogs thrive by links and referring to other articles so that conversations and ideas can be taken up and developed. At its best, this allows a viral effect in terms of promotion and helps develop both relationships and networks.

    • Permalinks: every post and every category has its own individual address, forever! This means that you can refer to them in articles, emails, newsletters etc safe in the knowledge that they will always be found. Another great feature for the Search Engines.

    Business Blogs

    However, over the past 12 – 18 months, this technology has been adopted to a much larger extent by businesses as a new and very powerful marketing tool which has allowed them to communicate with their customers, enter into dialogue with them and helped to create relationships and networks online. As a result, many companies has successfully used them to help to dominate their niche and market themselves more effectively to customers and prospects alike.

    To learn more about Business Blogs and how to use them, you may find our own Business Blogging email course to be useful. It’s free but very good! :)

    Personal Blogs

    A personal blog is generally set up to allow the author to discuss their views on anything and everything, so the topics change with each post according to mood or inclination. This is where blogs started and it is essentially a personal diary or scrapbook, which can be great fun to both read and write.

    There are now tools which are freely available to allow anyone to set up a personal blog quickly and simply – while these are not advised for a Business Blog simply because they offer less control over a tool which will become key to your business. The most well know is Blogger, owner by Google, though there are others which are as good if not as well known.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    1 Comment 
    Tags: , , , ,

    Recomended Reading:

    1. Starting to write your Business Blog – BBB Quick Guides
    2. Writing your Blog – BBB Quick Guides
    3. Technorati and Blog Research
    4. Blogging Tips: write a series on a specific topic
    5. Separate blog or blog on my own website?