Blog Consultant questions: Ask the Blog CoachBusiness Blogging Frequently Asked Questions (FAQs)

Q – You recommend that you should have full control over a Business Blog and therefore that a hosted service like Blogger be ideal. Why is that and how can I move mine from Blogger to WordPress?

A – Yes, you are right. Just to clarify, I have nothing against Blogger for personal Blogs – in fact, it has done an enormous amount to open up this opportunity to more people than ever before.

However, I maintain that a business needs to have control over something as important as its own Blog which it has invested time and effort in planning, developing and promoting. In addition, there have been instances reported where blogs on Blogger have been mistaken for spam blogs (so called splogs) and deleted. For this reason, you have to work with a blogging solution where you have total control your own information and access.

You will also find that a system such as WordPress offers some incredible opportunities in terms of Search Engine Optimisation and information gathering which will help you to achieve better Search Engine rankings and higher level of visitors and subscribers. At the same time, it offers much greater potential for future development with the plug-ins that are available and so “Future proofs” your investment.

To turn to the second part of your question: the process can be relatively painless depending on the complexity of what you want to do. The latest release of WordPress (version 2.0) has a transfer program built in so if you are setting up a new WordPress blog then most of the work is done for you. You can find the process in the “Options” section of the WordPress interface and it will guide you through the process. Its as simple as that!

There are two other elements which you should consider: if you want to retain the type of look and feel that you had with Blogger then you will need to customise the WordPress template but here as well you would have a great deal more flexibility than before. The second element is ensuring that information indexed previously by the Search Engines still leads to the correct articles. If you had Blogger appearing at your domain then this should be possible by recreating the same permalink structure.

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