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    Looking for Business BlogsWhen starting a blog of our own or one for our company, hopefully we take time to plan out the content and look at what we want the blog to achieve for us and perhaps follow a process such as the one I advocated in the Green Cross Code of Blogging.

    One of the key parts in this process is the “look and listen” phase. This is when you take time out to research what is already going on and what is being discussed around the blogosphere in your industry or area. By following other blogs which address the same subject areas as your own, you should get a better feel for some key elements which will help you with your own blog, such as:

    • what others are writing about

    • what conversations are ongoing,

    • what topics are already being covered and by whom

    • who the main players are

    • which are the key blogs to read and be seen on

    • ideas on how to present your own blog




    But of course first of all, we have to find them!

    So what are the best places to find what blogs are already out there in the area that you have an interest in. Personally, I’d always start any search of this type with a Blog Search Engine and specifically Technorati which I suppose doubles as a Blog Search Engine and a Blog Directory. Being able to see who is linking to whom allows me to easily trace a route through to find the blogs that I am looking for. Others you could also check are Google’s own Blog Search Engine and Icerocket.

    However, there are other ways of locating blogs which would be of interest to you (and then of course adding them to your RSS reader – makes life a lot simpler afterwards!) and here are some which should make the job easier:

    • Blog Directories and RSS Directories: check through some of these blog focused directories which are usually organised along business and general interest lines. Choose your sector and start reading.

    • Social Networking / Business Networking sites: with the proliferation of the sites such as Facebook, Linkedin, Ecademy, Xing etc, there are a good bet for finding information on relevant blogs. This may be listed on the profile page of the person but it is also worth checking the “signature” text that appears under their posts on the discussion forums where they are often promoted;

    • Other Blogs: once you have a blog you are interested in then use the links and recommendations that they provide. These links may well be in the text of the post itself or in the Blogroll (or Recommended sites) in the sidebar of the blog;

    • Press Releases: as companies take on board the fact that press releases should contain more social media tools and be aimed at their target audience rather than editors, they are including blog addresses in their contact details. Get a Google Alert set up to include their News section and get a daily email on who’s making press releases which contain your keywords;

    • Blog Awards: there seem to be a number of Blog Awards now, either at national level or in specific sectors. Either way they should throw up blogs which are worth looking at;

    • Search Engines: of course the main search engines also include blogs along with the other websites and so may throw up different results to the blog search engines. In any case, always worth a look because of their “firepower”.

    • Blog Carnivals: Blog Carnivals are generally arranged around a theme so check out ones that might be happening in your area of interest and see who is getting involved.

    • Corporate Sites: as more and more companies realise the benefits of a having a blog (or more likely multiple blogs) you will find links to them from their sites. So check the company you are interested in and have a look around!

    • Google Alerts: don’t just use Google Alerts for Press Releases, make sure that you cover all the Google sections available – you can find some research ideas with Google Alerts here.

    Of course, since these are good places to find blogs, they are also excellent places to promote your own. As a first step, do make sure that you have your blog submitted to the various blog and RSS Directories and that your blog software is automatically pinging the Blog Search Engines every time that you post. After that you can look at some or all of the other methods for your own promotion purposes as time permits.

    Try to pick up as much as you can from the ones that impress you most but above all enjoy reading the blogs you find – that’s what they are there for!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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    I’ll admit that usually I’m not a fan of lists, hence you won’t find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?

    Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here – firstly what I would call “Blog methods”, then the more general online marketing methods and of course offline marketing and PR techniques. We’ll be looking at all of these on an ongoing basis at The Blog Coach.

    In the meantime, here are 52 Great Ways to market your blog:

    1. Submit your site to the main web directories – you�ll find a good list at Directory Maximiser

    2. Make sure that the whole of your blog is indexed on the main Search Engines such as Google, Yahoo and MSN/Live

    3. Get a Google Sitemap on your blog to help to get it fully indexed

    4. Participate in online business networking sites such as Linked In, eCademy and SoFlow

    5. Make it easy for your readers to bookmark your blog on the social bookmarking sites such as Digg, Del.icio.us, Furl etc.

    6. Make sure you submit your blog to the main Blog directories (Good list here and here)

    7. Also submit your blog to the main RSS directories

    8. Ensure that you automatically ping the main blog Search Engines and Directories suach as Technorati and IceRocket to get instantly indexed – good list of pinging addresses

    9. Join a number of relevant online communities or discussion groups for your market area

    10. Maximise the design of your own blog: highlight posts or subjects that will attract and retain readers

    11. Add comments – relevant, useful comments – to other people�s threads or blogs

    12. Use Pay per Click (PPC) advertising like Google Adwords or Yahoo Search Marketing

    13. Advertise on sites such as Gumtree or Craigslist

    14. Make sure that you run an ezine (e-newsletter) alongside your blog and make the two work together

    15. Make sure that you link out to other blogs in your blog posts and, for special recommended blogs, in your BlogRoll

    16. Join MyBlogLog to be able to make contact with other MyBlogLog users and develop relationships

    17. Set up a social network part of your blog with Ning

    18. Write your own e-book (perhaps using content from your blog) and give away free chapters to encourage visitors or subscribers

    19. Start your own meme or viral networking idea (such as 2000 Bloggers)

    20. Attend local networking groups such as BNI, BRE etc – tell them about what you do and reference your blog

    21. Set up and develop a profile on online social networking sites such as MySpace, Bebo etc.

    22. Create a free account on BT Tradespace

    23. Interview people for your own regular podcast – perhaps you could make it like your own online radio show

    24. Contact other relevant ezines and offer to write articles for them

    25. Submit your articles to article directories (Ezine Articles, Article Alley etc.)and link to your blog in the signature

    26. Submit your own ezine to ezine directories such as Ezine Directory or Best Ezines

    27. Include podcasts as part of your blog to distribute interviews, informational pieces etc.

    28. Convert some of your existing articles into podcasts

    29. Create a lense at Squidoo

    30. Distribute and syndicate your articles and podcasts via your RSS feed

    31. Offer free white papers or specialist documents which are branded with your blog and RSS details

    32. Set up teleconferences or teleseminars focusing on your main content areas

    33. Write a review of books on Amazon.com linking back to your blog

    34. Distribute press releases via online news services such as PR Web or Press Box

    35. Add a poll or survey to your blog and post/distribute the results – try SurveyGizmo if you are a WordPress user

    36. Read other blogs and leave your own comments on them

    37. Use trackbacks when you reference other bloggers� posts

    38. Create podcasts of your best posts and syndicate them, as well as submitting them to iTunes and other podcast directories

    39. Sign up to Feedburner and include the Headline Animator in your email signature and the one you use when you post to forums

    40. Make sure you include your blog address on your business cards and company stationery

    41. Customise and improve your RSS Feed using Feedburner – include special offers, sign up opportunities and make sure the feed delivers the full post

    42. Increase RSS feed sign ups by offering a sign up bonus to subscribers – how? Just ask!

    43. Offer readers the chance to sign up via email (Feedburner and Feedblitz offer the service

    44. Put files and follow ups to presentations, conferences and seminars on your blog for attendees to read and download

    45. Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog

    46. Make sure to submit articles to and participate in Blog Carnivals (more on Blog Carnivals here)

    47. Optimise your blog where possible and particularly the Categories, Title Tags and Meta Tags

    48. Participate regularly in conversations on other blogs

    49. Post answers on LinkedIn Answers and Yahoo Answers

    50. Try LinkBaiting using controversial subjects or opinions � be careful though!

    51. Contact the main bloggers in your market area and introduce yourself or send details of a particular post that might interest them

    and above all,
    52. Write great content that people will want to read, recommend and link to!

    What other methods (or which of these methods) do you find work best for you as you promote your Blog? Please share them with us by leaving a comment!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

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