FREE eCOURSE ON
    BUSINESS BLOGGING

    Everything you need to set-up, develop & promote a successful Business Blog

    Full Name

    Email

    Referred by


    FULL COURSE DETAILS HERE

  • Warren: Blogging and Social Media definitely go hand in hand. Having a successful social presence can do a lot for a...
  • Jennifer Rai: All points mentioned above are very well put together. Blogs having purpose and a focus on certain...
  • jessica@lukeroxas: I ran a small home based business, and lately I’ve decided to put up my own website,...
  • Rob: Rather weird that a blog on blogging hasn’t been updated since 2009!
  • Ayala Land: Perhaps I was one of those companies who, as you put it “think they can avoid it” but thanks to well...

    Join me on Twitter at @BlogCoach




    keyword phrase selection for blogsI should say right from the start that you should always write first and foremost for your readers – that’s Rule #1 when it comes to creating a successful blog.

    Nevertheless, we shouldn’t forget that a blog is also an important tool in helping our positioning and Search Engine ranking for keyword phrases which are important to us and our business. These may be ones which cover central themes in our blog and our business activities, or they could be targeting areas that we would like to benefit from as part of the “Long Tail” effect that blogs are excellently positioned for.

    The key first step is identifying the right keyword phrases is going to be key to our efforts to get better rankings through Search Engine Optimisation. This will allow us to focus our articles at areas which we know will appeal both to our readers and to the Search Engines at the same time. It can also help to achieve a more comprehensive coverage in our chosen area by identifying keyword phrases in adjacent areas that are relevant to what we offer.

    To help in this task and find the best keyword phrases, there are a number of tools around and a lot of them are free! In addition to the tools that I have mentioned below, also take the time to check out your competitors’ sites and see what words they are targeting in their Title tag and keyword meta tag (go to View -> Source in Internet Explorer to view these). While not to be directly copied – after all every business is different – they can be a good source of additional information and ideas.

    Here are the keyword tools that I have looked at and consider worthwhile.

    WordTracker
    WordTracker is probably the best known tool in the field and is the self styled Leading Keyword Research Tool. They is a scaled charge for a weekly, monthly or annual subscription as well as a limited free trial, but it is also very complete in what it offers across a number of Search Engines.

    Google AdWords: Keyword Tool
    The Keyword Tool is built into AdWords but Google have also made it available externally so that you can do some initial research. It gives ideas for new keywords associated with your target phrase but does not indicate relevance or give details of number or frequency of searches

    Overture Keyword Selector Tool
    This tool is a little dated now (and of course Overture is now rebranded as Yahoo Search Marketing) but there is still validity in checking it out. It returns details of how many searches have been carried out in the Overture engine over the period of a month and allows a drill down into associated keywords containing your keyword phrase as well.

    NicheBot
    NicheBot has a mix of Wordtracker and Overture based tools as well as a nice keyword analysis tool which focuses on Googles results

    Digital Point Keyword Suggestion Tool
    One of a set of tools available at the Digital Point website this engine gives search numbers on keywords from Wordtracker and Overture sources

    In addition to these, although some of the keyword tools mentioned above already include it, I would also recommend taking a look through a Thesaurus (online or paperback) to open up other avenues. Sometimes you just cant beat going back to basics!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    6 Comments 
    Tags: , , , , , , , , ,

    Recomended Reading:

    1. Keyword selection and Search Engines: a cautionary tale
    2. SEO in Blogs 4: keyword rich URLs
    3. Basic SEO in Blogs 1: Content, content, content!
    4. Blog SEO: What’s the most important element?
    5. Blog Post Titles: what are the important factors?

    Business Blog Design Series[This is part of a series following on from a post called “Business Blog Design“]

    I see so many blogs that are clearly well thought out in terms of their content and seem to have a lot of things going for them which then go and spoil it by plastering Google AdWords adverts or other onpage advertising all over their blog.

    Don’t get me wrong, I have nothing against onpage advertising per se – it’s a perfectly good way of developing revenue from a blog, albeit one that is seeing diminishing returns for those who are merely “dabbling” with it, rather than looking at it as a business activity.

    Planning and Goals
    Once again, it comes down to the planning process and your blog’s goals. If you are looking to have a blog which has a primary goal of using onpage advertising to generate revenue, then of course you are going to make best use of the key areas on your blog and populate them with suitable advertising banners and links.

    If, however, you are using a blog to promote your business and develop relationships with your clients, then this advertising is likely to be both distracting and detrimental to your activities. In addition, the advertising needs to be prominent to work well and so will need to occupy the space that you would otherwise use for elements of your own business that you want to promote. Basically, you will be using your blog’s key areas to market somebody else’s products rather than your own!

    Change of Mentality
    It also changes your mentality when you write and promote your blog. If you are writing a blog which is strictly focused on your specialism and your industry, then creating content which will be of interest to this type of reader will be your main concern, no matter what size of market this represents.

    However, the general strategy behind a successful onpage advertising campaign is always going to be a numbers game, therefore the more visitors you attract the greater the number of clicks you will achieve. This means that you are more likely to be looking at posts with a wider appeal or perhaps more contentious ones which will attract more attention … but for attention’s sake. Equally, your blog promotional strategy will need to be focused more on quantity of visitors rather than on quality, again distracting you from targeting readers who would be most beneficial to your own business.

    So, overall, if you are intending to use onpage advertising and are serious about doing so, then make that the focus of your blog following all the principles of placement and use of key “real estate” areas that we have discussed elsewhere in this series. However, if your business blog is intended to develop additional contacts and marketing opportunities, then avoid distracting your readers with adverts for other people’s products and concentrate on helping them discover your own.


    If you intend to use onpage advertising then make it the focus of your blog – if not, then avoid it !

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Comments Off 
    Tags: , , , , ,

    Recomended Reading:

    1. Business Blog Design
    2. Blog Design Series – a Business perspective
    3. Business Blog Design: Generic Blog Templates
    4. Business Blog Design: Profile and Contact Details
    5. Business Blog Design: Comments