Seminar FAQsBusiness Blogging Frequently Asked Questions (FAQs)

Q – Does my blog only show up in Blog Search Engines or also Google, Yahoo and MSN?

A – A common misconception when businesses start to use a Business Blog and learn about the Blog Search Engines is that their Blog will only appear in these blog specific Search Engines and not in the mainstream ones. This is not true.

A Blog at the end of the day is a website with special charateristics and so will certainly appear in the main Search Engines such as Google, Yahoo and MSN. In fact, they are much more likely to rank highly because they have key elements that the Search Engines find very attractive:

  • their internal stucture, which is highly organised and groups similar posts together in categories which creates highly relevant pages on individual topics which Search Engines love;

  • the very focused nature and quality of their content which is at the core of what Search Engines are looking to offer their users;

  • the fact that they are generally updated on a very frequent basis, as the more recent the information the higher its relevance is likely to be

  • the inbound links from other blogs (and websites) which is part and parcel of the ethos of the blogosphere and which constitutes a major factor in ranking sites.

The main Search Engines will find your Blog by following links to it from other sites that are already in their index, so there is no need to submit it directly to them, and it will then be treated using the criteria that are applied to any other site. Criteria which you will rank well in if you are using a Blog to good effect.

You can use other Search Engine Optimisation (SEO) methods in addition which will give an additional boost in your rankings, but you already have a number of advantages which will serve you well. So make sure that you write quality and targeted posts on a regular basis and ensure that you promote your blog well.

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