I’ve mentioned a number of times how important title tags are and how useful they can be (and need to be) in different aspects of search engine optimisation for blogs. So I was glad to see that in one of the first sessions at the recent BlogWorld conference over in Las Vegas, that this subject was covered again by the speakers.

However, as I listened to extracts from the session, there was one element that I picked up and hadn’t considered that was mentioned by Andy Beal from Marketing Pilgrim, and it’s one I’d like to pass on here. But first a little background.

The title of the post (or Post Title) appears at the top of each individual post on the blog, whereas the words which appear at the top of the browser window is the so called Title Tag. Hopefully, the image below will show the distinction between them.

Normally in blogs, there is a close relationship between the two elements because most blog software automatically creates a Title Tag from the title of the post, usually mixing it with the name of the blog something like

“Better Business Blogging >> Title Tags are great”

To an extent this is good because it it gives a distinct and relevant Title Tag for each page (which is positive) and it’s done automatically for us (which saves us time). However, even better is to have control over both elements individually which is where the SEO Title Tag plugin comes into its own if you’re a WordPress user as it disassociates the post title from the title tag.

Anyway, where exactly do these two elements appear :

  • RSS feed – Post Title

  • Blog Search Engines – Post Title

  • Main Search Engine results – Title Tag

  • Search Engine Optimisation – Title Tag (primary) and Post Title (secondary)

Anyway, what is the suggestion? Well, simply to change the title and the title tag after a few days so that you can appeal to the different groups that will be reading them. Basically, different people use the RSS feeds and blog search engines from those who might be searching with the main search engines. So target each.

When you publish your post, use an attention grabbing headline for readers who may find you in amongst their other RSS feeds – often something time related is good and aimed specifically at your readers. But after a few days, you will have been seen by all those who are likely to find you via RSS or Blog Search Engines (which are also time sensitive) so we need to turn our attention to the main search engines. In this case, we need to make sure that we appeal to search engines with keyword phrases that we want to be found with as well as our readers, and this needs to be done in our title tag.

So, as ever, pay attention to the needs and interests of your readers but be savvy enough to know when you have to change your focus to the search engines to give your blog posts even more longevity and ‘findability’.

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