Search Engine Optimisation, or SEO, is as relevant and applicable to blogs as it is to websites in general and, when done properly, is an excellent way to help both Search Engines and visitors alike to identify the most relevant websites for their search.
By their very nature, blogs already contain elements which naturally lend themselves to good indexing and ranking in the main Search Engines. However, since blogs at one level are websites with certain specific characteristics, then the important elements used in general Search Engine Optimisation are also very relevant when it comes to ensuring that your blogs are optimised as well.
I thought that it would be worthwhile to revisit some of the main elements and take a look at them in more detail over the coming weeks, on a one by one basis.
The elements that we will be having a look at are those which are generally accepted to have the most relevance when it comes to be Search Engine ranking. These are:
- Blog Content
- Domain name
- URL / Address of the page
- Title Tag
- Description Metatag
- Headings and Bold
- Image tags
- Internal linking
- External inbound links
There are other elements which are more specific to blogs which we will also have a look at such as tags which give additional information about the post and the blog – these are used by certain blog Search Engines such as Technorati and are likely to grow in importance.
Next post in the series will look at ‘Content’ – from an SEO point of view, of course!