Tue 22 Jul 2008
To most, RSS is not going to appear to be the most exciting tool in the social media box - it’s not coming out in video any time soon, can’t rival podcasts in the audio department, doesn’t seem to interact with anything and, all in all, comes across like someone who’d prefer to sit in the corner at parties rather than get out there and mix.
True, but only half the story. In fact, it seems to me that RSS is in need of a good PR agent.
Well, I’m no PR Guru, but I’m going to try to show with a series of posts over the next week, how RSS is an immensely powerful tool which can be used in any number of exciting (yes, exciting) and useful ways, whether you are looking at it from a user’s or a publisher’s point of view.
The posts will be looking at:
1. RSS - An Introduction: So, what is RSS all about then?
2. RSS Benefits for businesses, bloggers and publishers
3. Benefits of RSS for users & subscribers
4. Marketing with RSS
5. Using Feedburner to optimise your RSS
6. Ways to increase your RSS subscribers
So subscribe to my RSS feed to make sure you don’t miss anything
and if you don’t know what I mean by that then the first part of the series will be right up your street!

























July 23rd, 2008 at 2:12 pm
Mark, All I can say is THANK YOU! I will so be looking forward to your posts explaining RSS and its benefits. While I utilize RSS on my blog, I really have no idea how to use it to its full potential. Thank you for tackling this topic.
July 23rd, 2008 at 7:44 pm
Anything that teaches how useful RSS can be is a Wondrous Thing Indeed! I’ll look forward to your series.
Enjoy, Barbara
July 23rd, 2008 at 10:39 pm
Hi Mark - This is really useful info. I went for months not having an RSS feed because I didn’t understand them. No wonder it took a while to get many visitors.
This is really useful info for non bloggers to because if they read about it, hopefully they’ll subscribe to our blogs.
August 4th, 2008 at 5:49 pm
Any idea when these gems will be unveiled to us as im eagerly waiting.