When you update your Business Blog, then clearly you want to tell people about it so that they come to read what you have posted. There are a number of Search Engines which deal with blogs and also RSS feeds – RSS feeds must < I repeat, must > form a part of any blog worth its name. In order to inform them that you have new information for them to index, the best way is to “ping” them so that they can visit your blog and retrieve the new information and make it available to their users.

The best way to do this is to incorporate an automatic “ping” into your blog but if that is not available then they are a number of services which can take the pain out of this for you by “pinging” a number of the Search Engines for you. Two of these are Pingomatic and Pingoat which will inform a number of the relevant engines for you. Another option is to use a relatively new service introduced by FeedBurner called PingShot which is part of their free service at the moment.

Whichever way you decide to do it, you need to tell the Search Engines that there is new content available so either integrate this into your blog or get into the habit of POSTING and then PINGING!

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