No, not being offensive - just taking a stroll back down memory lane to my days as a linguist and in particular my Latin classes.

The word “Amateur” actually comes from the latin amatorem (nom. amator) meaning “lover,” from the verb amare meaning “to love”. And one of the key elements that you really need to have as a blogger is a love or a passion for the subject that you are writing about. If you don’t have this, then it will certainly show through in your writing

Passion can make a real difference to how you communicate your message. Next time you are discussing something with friends, take a moment to look around and you’ll quickly spot who is truly interested in the subject. You’ll see it in their body language, in the way that they speak, the words they use and how they interact with others. At the end of the day, they stand out … and that’s what we want to do when we write a blog.

Even in business blogging, particularly when it comes to niche business areas, we need to communicate both our knowledge and our passion for what we are writing about - both will be factors which influence and attract our readers. As a blogger, if you are not passionate about your subject, then you can’t realistically expect your readers to be. However, if you can get across your enthusiasm, then that can really be infectious.

Of course, when we communicate in writing, and particularly online, we have to rely mainly on the words and language that we use. That doesn’t necessarily mean that we have to spend more time poring over every comma and full stop, though. Very often something written spontaneously conveys our enthusiasm and the message we want to get across so much better.

So to really get your message across when you blog, communicate with passion … even if it does make you an amateur!

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