Steve Rubel highlighted last week a perfect example of the speed that news can be spread by the use of blogging in his article Gmail down, Bloggers know before Press, as it became clear that word of gmail being down spread around the blogosphere before being reported by traditional online press.

If we take this a step further and think when the offline press would have been able to report the news then once again we see at first hand the step differences in the response times of these different types of reporting media.

So just imagine for a second that it was a story about your own company rather than gmail – isn’t it becoming ever clearer that it is critical that you use the tools at your disposal to monitor what is being said about you in the blogosphere and so be able to respond as quickly as possible?

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