Do you run your own business blog? Then you are amazing, absolutely A M A Z I N G !
Whys that I hear you cry? Well, just think about all the different activities that go into developing and maintaining a successful business blog. Larger companies will probably have a small team working on their blog or blogs but you have to run it all on your own. And you manage to do it usually without even realising all the things you are doing automatically and the different hats that youre wearing.
But if we break it down, its really quite impressive!
- Researcher: keeping an eye on the RSS feeds and Google Alerts can help speed up your research as you plan and build your own posts. Phew – a full time job in itself.
- Writer: right at the centre of everything, there’s the writer in you who actually puts pen to paper and without whom you just don’t have a blog!
- Storyteller: no, not in the sense of “telling lies”. Shame on you. People love stories so if you can convey your message as a story when you write it, that will make it all the more memorable.
- Editor: some tough decisions sometimes have to be taken to keep the writer in check, so you’ll need to have an editor in you working hard to keep the writer on the straight and narrow.
- Expert: with the research done, you let the expert in you come shining through to add the depth to the post.
- Project Manager: well someone has to keep the whole thing together!
- Designer: you need to have the blog looking the part in order to support your business goals. Luckily there are some good templates available and, if you can’t do it yourself, people who can help you to stand out from the crowd.
- Techie: with your technical hat on, you may want to get “under the hood” which for WordPress would include the set up, adding plugins etc. Even with the other systems, understanding how a blog works will allow you to make your blog more targeted to your readers.
- SEO expert: with Search Engines a key consideration, make sure that you think about optimising certain aspects of your blog as part of your online marketing. Even if it’s just “Title Tags” and ‘friendly’ permalinks it’ll help.
- Social Networker: or at least a networker. Offline it’s a great way to develop awareness and contacts, while online by your contributing to other blogs, it helps immeasurably to raise profile and awareness.
- Market Researcher: you need to make sure that you are writing on topics that your readers are interested in so make sure that you carry out market research. Start by simply asking them.
- Marketer: you’ve created a great blog so now get out and market it. And don’t forget that you need to do offline as well as online.
- Diplomat: sometimes you’ll get comments on your blog which aren’t so favourable but be the diplomat, argue your position and remain your persuasive (but polite) self.
- Businessman: at the end of the day, your blog is therefore for a business reason, so make sure the businessman/woman in you doesn’t let you have flights of fancy which aren’t helping those goals.
- Strategist / Planner: you’ll want to make sure that the blog is heading in the right direction and that it’s developing properly, so keeping developing the plan of where it’s going and how it’s helping your business.
- Housekeeper: sometimes there’s a lot of extra jobs you need to look at to keep the blog in order so try to tidy up loose ends when you spot them, answer comments, update software etc.
- Accountant: though it pains me to say it, keep an eye on the bottom line even with a blog. There are costs involved and the main one is your time so try to remember that you’re looking for a return on your investment of time here.
- Analyst: don’t forget to keep a check on what posts are attracting most readers, where you are getting referrals from and whether you are getting the search engine positions you wanted. Once you’ve analysed it you can do something about it!
- Therapist: just in case you are feeling a little schizophrenic by now!
So how manys that? I think I make that 19 in all and doubtless, youll be coming up with lots of others.
Dont panic, I know it sounds daunting …. and, in a way, it is. But don’t forget, that you don’t need to do it all yourself if you don’t want to. Some aspects you may decide not to bother with, others you’ll link up with other people to work on together and with some you’ll perhaps get an expert in to help.
But the main thing is that you are already doing it, you’re out there communicating and connecting with readers, prospects and customers in your blog and that’s hard work in itself. So, after all that effort and hat changing, may I suggest a quiet moment and a cool drink might be in order – and maybe I need to add Bartender to the list as well.
Tags: Blog Design, Blogger roles, Business Blogs, Corporate Blogs, Developing Blogs, Marketing your Blog, Project Managing Blogs, Running Blogs