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	<title>Comments on: When is a blog post not a blog post?</title>
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	<link>http://www.betterbusinessblogging.com/positioning-as-an-expert/when-is-a-blog-post-not-a-blog-post/</link>
	<description>Advice, coaching and FREE email course to show you how to use your Business Blog to develop your reputation online and market your business</description>
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		<title>By: kelly</title>
		<link>http://www.betterbusinessblogging.com/positioning-as-an-expert/when-is-a-blog-post-not-a-blog-post/comment-page-1/#comment-283057</link>
		<dc:creator>kelly</dc:creator>
		<pubDate>Thu, 11 Dec 2008 09:43:56 +0000</pubDate>
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		<description>When I look at the successful pro bloggers (bloggers that are making 4 to 5 figures every month from any one source of &quot;ad sponsorship), I noticed they keep a balance of what readers want to learn/read (hungry information) and what&#039;s going on in their personal and professional life.  May be that is the key to why &#039;a blog that isn&#039;t a blog&#039; works.  Because your blog is NOT all about you!

On the flip side, I&#039;ve seen &#039;blogs&#039; to be of no use when the site owners do not allow commenting on all posts.  Technically I feel those aren&#039;t blogs at all.</description>
		<content:encoded><![CDATA[<p>When I look at the successful pro bloggers (bloggers that are making 4 to 5 figures every month from any one source of &#8220;ad sponsorship), I noticed they keep a balance of what readers want to learn/read (hungry information) and what&#8217;s going on in their personal and professional life.  May be that is the key to why &#8216;a blog that isn&#8217;t a blog&#8217; works.  Because your blog is <span class="caps">NOT</span> all about you!</p>
<p>On the flip side, I&#8217;ve seen &#8216;blogs&#8217; to be of no use when the site owners do not allow commenting on all posts.  Technically I feel those aren&#8217;t blogs at all.</p>
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		<title>By: Graham Jones - Internet Psychologist</title>
		<link>http://www.betterbusinessblogging.com/positioning-as-an-expert/when-is-a-blog-post-not-a-blog-post/comment-page-1/#comment-41642</link>
		<dc:creator>Graham Jones - Internet Psychologist</dc:creator>
		<pubDate>Sun, 22 Jul 2007 06:19:19 +0000</pubDate>
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		<description>I never cease to be amazed that anyone takes any notice of Jakob Nielsen. He is an &quot;expert&quot; on web usability, yet his own web site is completely unusable. You can&#039;t find your way around it and you have absolutely no idea what it is about. Plus his views and opinions run counter to many people&#039;s experience. So, I am doubtful about anything he says.

As for separating blogs from articles, that&#039;s like saying newspapers should only run news, not feature articles. There is space and a need for both. Online readers do not distinguish between a blog posting and an article. They don&#039;t look at this blog post and go &quot;oh gosh, this is a blog post, better not read it or trust it&quot;. Instead they value the information. It is the information that is important to people not the label we give it. Hence you can safely, once again, put to one side the views of Mr Nielsen.</description>
		<content:encoded><![CDATA[<p>I never cease to be amazed that anyone takes any notice of Jakob Nielsen. He is an &#8220;expert&#8221; on web usability, yet his own web site is completely unusable. You can&#8217;t find your way around it and you have absolutely no idea what it is about. Plus his views and opinions run counter to many people&#8217;s experience. So, I am doubtful about anything he says.</p>
<p>As for separating blogs from articles, that&#8217;s like saying newspapers should only run news, not feature articles. There is space and a need for both. Online readers do not distinguish between a blog posting and an article. They don&#8217;t look at this blog post and go &#8220;oh gosh, this is a blog post, better not read it or trust it&#8221;. Instead they value the information. It is the information that is important to people not the label we give it. Hence you can safely, once again, put to one side the views of Mr Nielsen.</p>
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		<title>By: Articles or Blog Posts? It&#8217;s Quality that Counts &#124; The Copywriter&#8217;s Crucible</title>
		<link>http://www.betterbusinessblogging.com/positioning-as-an-expert/when-is-a-blog-post-not-a-blog-post/comment-page-1/#comment-40996</link>
		<dc:creator>Articles or Blog Posts? It&#8217;s Quality that Counts &#124; The Copywriter&#8217;s Crucible</dc:creator>
		<pubDate>Wed, 18 Jul 2007 11:40:43 +0000</pubDate>
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		<description>[...] Web usability guru Jakob Nielsen recently shared some of his pearls of wisdom on the role of blogs as marketing tools, and promptly upset a number of business blog experts in the process. [...]</description>
		<content:encoded><![CDATA[<p>[...] Web usability guru Jakob Nielsen recently shared some of his pearls of wisdom on the role of blogs as marketing tools, and promptly upset a number of business blog experts in the process. [...]</p>
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		<title>By: Ian</title>
		<link>http://www.betterbusinessblogging.com/positioning-as-an-expert/when-is-a-blog-post-not-a-blog-post/comment-page-1/#comment-40631</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Mon, 16 Jul 2007 21:02:03 +0000</pubDate>
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		<content:encoded><![CDATA[<p>Mark,</p>
<p>I am very new to blogging, but have to concur.</p>
<p>However, his comment you say you agree with got me thinking. This one:</p>
<p>&#8220;To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough value added content that attracts paying customers.</p>
<p>Yes, it is wise to do this. But at what cost to personality? The odd typo. The odd &#8220;off the cuff&#8221; remark is what you are going to get from a typical non-corporate (i.e. any small buisiness will not have the resource or time to be perfect every time).</p>
<p>It is a fascinating debate.</p>
<p>And I also agree that anyone without the forum to respond &#8220;like for like&#8221; has lost credibility immediately.</p>
<p>How many typos did I produce? I lack the time to correct. I&#8217;m a small business too, and &#8220;Heroes&#8221; the last epidode is just starting!</p>
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