Business Blogs and TagsShould you be looking at upgrading? Well, WordPress is maintaining quite a rhythm of late in terms of new releases – these can often be time consuming if you are trying to maintain several blogs with up to date software as I am for the people I work with. However, I digress as ever! :(

WordPress 2.3 Overview

This version does seem, however, to be well worth the time and effort. From a purely business perspective, there are a number of elements in this latest version which are of particular interest to me, primarily the canonical URLs and tagging elements which I’ll explain in more detail below. But let’s a have a quick recap of all the new things going on first.

The main additions in WordPress 2.3 are:

  • Tagging: native tagging as they call it which includes tagging in the main software rather than relying on 3rd party plugins (see below)

  • WordPress and plugin updates: lets you know when there are updates available either of the main WordPress software or of the plugins that you have installed

  • Canonical URLs: lots of good stuff here but hugely uninteresting reading. It is, however very useful in terms of certain aspects of Search Engine Optimisation (SEO) which I’ll try to explain later

  • Pending Review: allows you to run a blog with multiple authors much more efficiently as you are notified when new posts need reviewing

  • Advanced formatting when writing blogs: some additional features which had previously been hidden
(The full list can be found on the WordPress Blog)

Tagging

Ok, so why am I getting even vaguely excited about tagging? Well, tagging is a way of bringing out the keywords in the post that you have written – effectively it allows you to add tags or ‘labels’ to your post so that you can classify the principal content areas yourself without relying solely on Search Engines to decide what you’re on about and therefore make an “educated” guess on your behalf.

It’s true that the categories function in WordPress offers a way to do this but this, for me anyway, is more structural than anything else. I use categories to help readers identify start points for their research. Tagging will add an additional dimension to that and will give extra flexibility to it which is great – I believe that they are certainly complementary.

Personally, I already use a plugin called <a href="http://dev.wp-plugins.org/wiki/BunnysTechnoratiTags" target="_blank"Bunny Tags</a> to do some of this (another excellent tag plugin is <a href="http://www.neato.co.nz/ultimate-tag-warrior/" target="_blank">Ultimate Tag Warrior</a>) but the chance to deliver tagging in the main software will help to develop this area further. I would expect to use this element much more extensively in the future and that tagging will be more 'visible' in Better Business Blogging.

For more information, a nice explanation of categories and tags can be found at <a href="http://dougal.gunters.org/blog/2007/09/22/tags-and-categories-in-wordpress" target="_blank">Geek Ramblings</a> (thanks to <a href="http://www.nevillehobson.com" target="_blank">Neville Hobson</a> for the link).

<h5>Canonical URLs </h5>
Oh dear - I somewhat regret mentioning these earlier but let me try to explain. While it's not ALL to do with the concept of 'duplicate content', that is at its core. Bear with me for two minutes on this and then you can sleep ... or watch the latest instalment of <a href="http://www.nbc.com/Heroes/" target="_blank">Heroes</a>.

Google likes unique content because then it can direct its searchers to THE best page for what they are looking for. However, when two (or more pages) show the same content Google suffers and has to decide what to do with the content and how to rank it. The trouble is that sometimes we create "duplicate pages" without actually knowing it. For example, www.betterbusinessblogging.com/ with and without a '/' or with and without the 'www', all count as different pages ... and hence potentially fall into the 'duplicate content' game. What we want to do is really have all of them point at the same place and be counted only once. The changes here should help to address exactly this problem.

The WordPress change should essentially take away all these other "pages" - the fact that people generally didn't know they existed in the first place, I guess means that this change will mainly be appreciated by SEO interested parties. However, it is, in fact, important.

<h5>Summary</h5>
Well, as any regular reader will already know, I am a great fan and advocate of WordPress and the additions that they have made here in their latest release do nothing but strengthen my belief that WordPress remains the best blogging software for companies wanting to future proof their blogging investment.

My advice: well, ever the cautious one, check the feedback as it comes in and when it is confirmed that it's stable and you have checked your plugins work, then upgrade as it looks worth it.

If you enjoyed this post, make sure you subscribe to my RSS feed!

5 Comments 
Tags: , , , , , ,

Recomended Reading:

  1. WordPress Plugins for business blogs – which to use?
  2. WordPress extends and upgrades
  3. Change the WordPress defaults, please!
  4. WordPress, your business and your online presence
  5. Optimizing your Blog for Search Engines