Comments on: Promoting and Marketing your Business Blog (Intro)

By: Seo Optimization

Seo Optimization — Wed, 23 Dec 2009 13:33:02 +0000

An informative article… Thanks for the post.

By: Social Media Ideas | Business Blogging 5Rs for Success | Social Media Marketing

Tue, 13 Jan 2009 01:00:20 +0000

[...] So promoting the blog is always going to be a critical phase in getting our posts read and its important that we make use of all the methods at our disposal to achieve the best results possible ideally this will combine offline marketing as well as online and blog specific marketing methods. [...]

By: Eamon

Eamon — Thu, 18 Dec 2008 19:47:37 +0000

Useful post. Come across some of these before but not in a list like this.

By: How To Launch Advertising Campaign For Your Blog. | Streamxy - The Next Internet Rush

Thu, 21 Aug 2008 04:17:43 +0000

[...] Further Reading Mark White wrote a very good process description on Promoting and Marketing your Business Blog that both covered online and offline method. I find it useful to get a basic understanding on the concept of “linkbait”. Darren Rowse had wrote an introductory on “linkbait” and 20 method of linkbaiting. Lee Odden had delved into discussion on viral marketing or link baiting. [...]

By: James Chapman

James Chapman — Sat, 15 Sep 2007 20:58:20 +0000

Thank you for the very informative blog on promoting and marketing a business blog.

Your advice has been most helpful in increasing the visibility of my blog and business website.

By: 5 ‘R’s of Business Blogging - a Summary @ Better Business Blogging

5 ‘R’s of Business Blogging - a Summary @ Better Business Blogging — Tue, 04 Sep 2007 02:02:59 +0000

By: Better Business Blogging: Top posts in 2006 @ Better Business Blogging

Better Business Blogging: Top posts in 2006 @ Better Business Blogging — Fri, 29 Dec 2006 00:45:32 +0000

[...] 6. Promoting and Marketing your Business Blog (Intro) [...]

By: Mark White

Mark White — Wed, 05 Jul 2006 19:32:12 +0000

That’s the thing, Simon, it’s an article but it’s not on a blog. As a static, non-blog page, you don’t have the ability to comment on the article directly. I suppose that’s a nice reminder of why that element of a blog is so highly valued.

You can of course write about it on your blog and you should – perhaps mentioning the fact that you wanted to comment directly but were unable to! You cannot therefore add to the author’s article directly but you can give your readers your thoughts on the issues raised – and really, that should be your first aim. The trackback and direct referencing on the original article would be a “nice to have” but unfortunately not something that is open to you in this instance.

By: Simon

Simon — Wed, 05 Jul 2006 13:42:26 +0000

....and another thing?!

Sorry – feel free to ignore this, as I seem to be turning it into an one-man personal tutorial!

Following advice about commenting on other people’s blogs I did a search and found an article I’d really like to comment on here

I’ve been brought up in a Web2 age and was surprised to discover there was no “comment” option on the page! Shock horror! Is my only/best option to write about it my own blog and hope/pray?

By: Mark White

Mark White — Mon, 03 Jul 2006 09:55:35 +0000

No, Simon, you haven’t misunderstood. A trackback allows the author of the new post to directly tell the original author that they have referenced their post. Therefore, if you created a trackback to this post (and it works at a post level rather than the whole blog) then a trackback message citing the reference would appear in the comments section of this post with a link back to the post on your blog. That helps people visiting this blog to follow the additions that you have made by then visiting your blog via the link.

How to do it? On every post (usually on the page of the individual post) there is a trackback URL which you need and which is specific to the post. Sometimes given in full and sometimes as a link as it is on this blog (to capture the address in a link, right click on the link and select “copy shortcut”). On this post, it is in the “Archived Entry” box at the top of the sidebar and is made up of the posts’s URL followed by /trackback/. In different blogging platforms, the format of the trackback URL will vary, but they all do the same job.

Once you have the trackback URL, go to the post that you are creating. There will be a “Trackback URL” box on the post creation screen – in Wordpress, it is just below the main “edit” box. Simply paste the Trackback URL there and when you publish the post, the trackback link would be created here in the comments section.

It would also be normal in blogging terms to reference the post and the blog/author directly in your own post through a normal hyperlink. This effectively then creates two way links between the two posts which benefits readers wherever they have entered the “conversation”.

Hope that that helps (rather than confuses!).

{NB. Blogger doesn’t accept trackbacks although they are incorporating “LinkBacks” now which achieve a similar result.]