Wed 4 Apr 2007
Business Blogging at the Beeb
Posted by Mark White, Blog Consultant in Marketing with Blogs , Blogging News
Well it wasn’t a long interview by any means but I made my debut on television today when I appeared on the Business programme on BBC World and on BBC 24 which appears on the mainstream channels here in the UK.
We talked briefly about the great strides that Business Blogging has taken, in the UK particularly over recent months with companies finally showing a greater understanding of the benefits it offers - we also looked at how to use blogging together with the other principal social media marketing tools. It’d be good to see a longer discussion on this important area but it was equally great to see it being addressed at all. This was initiated, I think, by the Blogging4Business conference which took place today in London.
And why am I doubly pleased? Because the BBC found me through this blog using Search Engines followed up by online research - exactly the two areas where I had hoped that the blog would make me more visible. Yet more proof, were proof needed, of the areas that a blog can develop for an individual or company.
April 5th, 2007 at 7:08 am
Mark - congratulations on building your profile in the media.
Isn’t it terrific that if you write and share knowledge and expertise through your blog that it supports you in positioning yourself as a thought leader.
I do hope you have a recording of your TV debut!
I would recommend that you also build your online media room on your blogs referencing your appearances in the press, radio and TV.
April 7th, 2007 at 11:36 pm
Krishna - thanks for your comment and you are right that the power of blogs from a business perspective never ceases to amaze me.
Great advice as ever about the use of an online media room on the blogs which I will certainly look to do. Thanks!