Comments on: Blog Post Titles: what are the important factors? http://www.betterbusinessblogging.com/marketing-with-blogs/blog-post-titles-what-are-the-important-factors/ Advice, coaching and FREE email course to show you how to use your Business Blog to develop your reputation online and market your business Fri, 30 Jul 2010 13:50:41 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Mark White http://www.betterbusinessblogging.com/marketing-with-blogs/blog-post-titles-what-are-the-important-factors/comment-page-1/#comment-2408 Mark White Fri, 27 Oct 2006 10:59:06 +0000 http://www.betterbusinessblogging.com/?p=170#comment-2408 Kian Ann, Thanks for your comment. You're right, I tend to be more factual than sensationalist in my titles hence the one that you see on this post. However, you also have to take into consideration your readership. Personally, I don't think they would expect the "long sales webpage" style in your second example - it wouldn't sit right with what I write about and how I say it. Personally, I think the only time I'd use that format would be for irony, to be honest. But does it work? Almost certainly with some audiences. Thanks again for your comment - it's much appreciated. Kian Ann, Thanks for your comment. You’re right, I tend to be more factual than sensationalist in my titles hence the one that you see on this post.

However, you also have to take into consideration your readership. Personally, I don’t think they would expect the “long sales webpage” style in your second example – it wouldn’t sit right with what I write about and how I say it. Personally, I think the only time I’d use that format would be for irony, to be honest.

But does it work? Almost certainly with some audiences. Thanks again for your comment – it’s much appreciated.

]]> By: Kian Ann http://www.betterbusinessblogging.com/marketing-with-blogs/blog-post-titles-what-are-the-important-factors/comment-page-1/#comment-2401 Kian Ann Fri, 27 Oct 2006 05:49:55 +0000 http://www.betterbusinessblogging.com/?p=170#comment-2401 Right on! Its two different stories altogether targeting SEs and human traffic. Take your blog post for example. Its optimized for SEs! "Blog Post Titles: what are the important factors?" You have your keywords. To optimize for human visitors. It could be something more like. "Find out this ONE thing to tweak on your blog... and you will get 254% more visitors everyday!" Its psychology, Gestalt, inducing curiosity! Of course, knowing to balance the two - that's mastery :) Right on! Its two different stories altogether targeting SEs and human traffic.

Take your blog post for example. Its optimized for SEs! “Blog Post Titles: what are the important factors?” You have your keywords.

To optimize for human visitors. It could be something more like. “Find out this ONE thing to tweak on your blog… and you will get 254% more visitors everyday!” Its psychology, Gestalt, inducing curiosity!

Of course, knowing to balance the two – that’s mastery :)

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