Comments on: Internal Blogs: Benefits and Uses of Team Blogs

By: Cops 2.0 » Blog Archive » Who determines the standard?

Cops 2.0 » Blog Archive » Who determines the standard? — Sun, 27 Sep 2009 22:32:05 +0000

[...] “open” internal blogs can help cut down on damaging misunderstandings between [...]

By: primary source « Jhood1’s Weblog

primary source « Jhood1’s Weblog — Wed, 12 Nov 2008 02:10:44 +0000

[...] primary source http://www.betterbusinessblogging.com/internal-communications/internal-blogs-benefits-uses-team-blogs/ [...]

By: Jujiju’s Weblog

Jujiju’s Weblog — Mon, 08 Sep 2008 01:23:05 +0000

[...] I will here concentrate on the collaboration blogs type that allow people from a team to collaborate on a project. As identified by Mark White Blog Consultant from BetterBusinessblogging.com- teams have the following requirements: [...]

By: Andrew Kouskouris

Andrew Kouskouris — Sat, 27 Oct 2007 17:53:54 +0000

You are one of the best integrated blog . I would like to know for internal communications in a company which way you can hide what you talk from outside the company readers.

By: Event Design 2007 - Blogging » Blog Archive » Internal Blogs: Benefits and Uses of Team Blogs

Mon, 23 Apr 2007 20:18:59 +0000

[...] source: http://www.betterbusinessblogging.com/internal-communications/internal-blogs-benefits-uses-team-blogs/ [...]

By: Chad

Chad — Fri, 28 Jul 2006 05:55:09 +0000

Thanks – tried to focus on the issues but I will use other examples and stats. C.

By: Mark White

Mark White — Tue, 25 Jul 2006 07:24:16 +0000

Chad,

I’m not sure how you have gone about this so far, so I may be going over old ground.

Firstly, forget about the blog. Or rather forget about using the word blog. Just like in an external selling situation, don’t focus on the product/idea that you are trying to sell (here, the blog) but look at the issues which exist which it could help to solve.

Once you have their attention on the issues, then you can show what the benefits would be if those issues were solved. From that point, this gives you the opportunity to demonstrate how a blog would provide these solutions/benefits. Give examples from other companies if possible and also make details quantifiable if you can – there is investment in time and money here on the part of the company so what is their return on this investment? They’ll be interested in understanding that.

Basically, it will probably to better to focus on selling the benefits a blog offers (ideally in a measurable way) rather than the blog in itself.

Hope that helps and let me know how you get on.

By: Chad

Chad — Tue, 25 Jul 2006 02:23:16 +0000

Good post. At my office we have an internal blog for the whole company in which mostly the higher ups blog. I’ve tried to rally for a blog for my department (I blogged about this on our blog) but can’t seem to get anywhere. Any ideas?