http://www.betterbusinessblogging.com Advice, coaching and FREE email course to show you how to use your Business Blog to develop your reputation online and market your business Wed, 02 Jul 2008 00:51:50 +0000 http://backend.userland.com/rss092 en While there is a growing recognition of the pivotal role that social media can play in business marketing and the key role of a business blogs at the very centre of that activity, I still get the feeling that some companies often wonder whether they could also benefit from this ... http://www.betterbusinessblogging.com/consultants/which-companies-can-particularly-benefit-from-blogs/ Marketing Week ran a front page item a couple of week's back which focused on buzz marketing - the question they asked was whether the new EU Law is likely to spell "The end for Buzz Marketing?" So what is it all about and are these bleak prophecies really warranted? According ... http://www.betterbusinessblogging.com/social-media/buzz-marketing-and-the-law/ Warning - Long Post (even for me!) Remember that when it comes to "Optimising your blog", looking at the factors which will be picked up by the Search Engines is only one part of the equation. You also need to consider optimising the blog for your readers and for your business ... http://www.betterbusinessblogging.com/marketing-with-blogs/optimising-your-blog-for-search-engines/ Linking is part and parcel of blogging … and it’s an important part of it as well. The blogosphere thrives on links & connections and those blogs which create those outbound links will tend to thrive with it. Put simply, linking out is good – good for your blog and good ... http://www.betterbusinessblogging.com/uncategorized/its-good-to-link/ Judging by the search terms that people use to find Better Business Blogging, a topic which seems to be a constant issue for people looking at setting up their own business blog is how and where to locate their blog. Primarily, should it be as part of their own website ... http://www.betterbusinessblogging.com/blogging-basics/separate-blog-or-blog-on-my-own-website/ Earlier this month, I wrote briefly about company blogging policy as part of my commentary on a piece covering the Blogging Guidelines issued by the IOC ahead of the Beijing Olympics. Yesterday, I read a news story by Anne Broache at CNet News.com entitled Corporate employee blogs: Lawsuits waiting to happen? ... http://www.betterbusinessblogging.com/uncategorized/corporate-blogging-guidelines-and-transparency/ This is the first of a 3 part series looking at blog optimisation. When people talk about how to optimise blogs, they are generally referring to Search Engine Optimisation – while this is important, and something I’ll be looking at in depth in part 2 of the series, it’s only ... http://www.betterbusinessblogging.com/business-blog-design/optimising-your-blog-for-your-readers/ This is part of a 3 part mini-series looking at the planning phase of setting up and starting your business blog. Each post will focus on one of the 3 key questions that you should have clear answers for as you set up your blog before you start to write it. Question ... http://www.betterbusinessblogging.com/blogging-basics/3-key-blogging-questions-question-3/ One of the key characteristics of a blog is the ability for people to comment on what you have posted – there are some people who will even argue that it is not really a blog without them! Having this capability gives the blog its interactive element, opens up the ... http://www.betterbusinessblogging.com/quick-blogging-guides/comments-bbb-quick-guides/ Before anything else, I'd like to apologise to those of you who follow the blog. As you will be only too aware, I have taken a sabbatical from this blog over the last month which should have been better announced and pre-announced to you. I am, however, back and I ... http://www.betterbusinessblogging.com/corporate-blogging/olympic-and-corporate-blogging/