Comments on: What makes a successful business blog?

By: The how’s and why’s of backlinks and SEO « katproductions web design

Wed, 12 Aug 2009 14:38:51 +0000

[...] help with your backlinking. For example, submitting online articles, a Facebook Business Page, a business blog, a Twitter account or a social bookmarking account, like Digg or Delicious, will allow you to [...]

By: Leigh Elkins

Leigh Elkins — Sun, 17 May 2009 08:53:01 +0000

This is a very good and useful article for me. Having had various business blogs started and then fizzle out over a short period I realize that I am approaching it wrong. This post will certainly help in future. Thanks.

By: Lehar Evervess

Lehar Evervess — Thu, 14 May 2009 19:43:10 +0000

This is such a useful but daunting list! It seems to suggest that a modern business person needs to be a sort of jack-of-all-trades: a compelling writer, a graphic designer, a planner, an editor, and a PR person.
But what if you’re lacking in these areas? Would you suggest outsourcing some of the work? What areas—if any—are most useful to spend money on in terms of launching a business blog? The artistic/attention-getting work, or the promoting? And how exactly do you “market [your blog] religiously”? I’ve heard of ‘word of mouth’ publicity and online promoting sources such as TravelHQR.com. Do you have other suggestions?

Sorry for bombarding you with questions.

By: Business blog

Business blog — Sat, 18 Apr 2009 22:06:18 +0000

THis is a good article, thank you – I find it is about continuing with inspiration to keep writing new and original articles

By: Ian Brodie | Consultant to Professional Services Firms

Ian Brodie | Consultant to Professional Services Firms — Sun, 05 Apr 2009 17:39:50 +0000

For me there are two main types of business blog – each with different purposes.

The one that gets written about (by far) the most is the revenue earning blog. These blogs survive on traffic and clicks – earning money either from ads, affilliate revenues, or products they sell themselves.

The other type that gets almost ignored in most write-ups is the blog that exists to give credibility to a business. It’s uses mainly by people who sell their services (consultants for example). Teh blog is not selling anything in its own right, but the posts on the blog demonstrate that the writer is an expert in his field – and hence increase the chances that they will be hired to perform their services in that field.

Ian

By: Veronica

Veronica — Sat, 07 Mar 2009 13:56:11 +0000

This was a big help … I thought I was ready, but it seems I need to do a bit more planning. I want to start a bridal blog. In my target market. Base on the information I got here I need to do a bit more research.

By: CM

CM — Mon, 02 Mar 2009 22:36:30 +0000

thanks for the post

By: Stuart Preston, Chandler/Gilbert Business Coach

Stuart Preston, Chandler/Gilbert Business Coach — Mon, 16 Feb 2009 15:28:46 +0000

I love the points you make here, and I look forward to reading more.

Along with the subject focus of the blog, I’d recommend including various media, such as podcasts, videos, and links to outside sources.

Finally, the previous comment makes a good point: stick to it! It will start to grow over time.

By: Paul Marculescu

Paul Marculescu — Fri, 06 Feb 2009 10:29:51 +0000

I would add to your list: Post regularly.

Another thing, especially in the beginning, is that it’s very hard to attract readers and a lot of people give up after a couple of posts. Successful bloggers say that they started to get decent amount of readers only after 1-2 years of posting on a regular basis.

I don’t really agree with this: “a successful business blog is one which fulfils the purpose and achieves the results that it was created for”.

Let’s suppose that someone starts a blog about her journey into photography and fails to get readers and feedback, maybe due to the high number of similar blogs. After a while she shifts focus to “Tips for taking great photos with a small budget for equipment” and the blog gets to be visited by a lot of enthusiasts who don’t spend $1000 on each lens.

The blog failed to achieve its initial purpose, of delivering content for general photography tips, but had success in a more targeted way.

But maybe we can say this is not the same blog.