Comments on: Business Blogs aren’t about Conversations

By: Business Blog posts according to Jakob Nielsen | Corporate Blogs @ Better Business Blogging

Mon, 16 Jul 2007 12:50:59 +0000

[...] Scott McArthur: This is interesting. I work in HR and still get a little surprised regarding the number (never mind… [...]

By: Links for 05/07/2007 |

Links for 05/07/2007 | — Thu, 05 Jul 2007 17:56:57 +0000

[...] – Better Business Blogging>>> Business Blogs aren’t about Conversations [...]

By: Mark White, Blog Consultant

Mark White, Blog Consultant — Mon, 02 Jul 2007 17:05:31 +0000

@Scott – well, we keep trying to encourage people (who have a valid use in mind) to use blogs in their business activities!

My own opinion is that people have heard about blogs now but still consider them as personal “diaries” rather than as business tools. That’s the next step, I guess. After that, larger companies worry about security implications and smaller companies worry about time constraints – in both instances, no doubt they both continue to use email which has great security issues and is more time consuming! Keep up the good work!!

By: Mark White, Blog Consultant

Mark White, Blog Consultant — Mon, 02 Jul 2007 16:59:33 +0000

@ Katie. Thanks for your comment. While I agree that conversations are good, I also feel bound to return to the fact that unless they go somewhere they won’t benefit your business. I’m also not sure that a conversational tone will necessarily lead to greater trust, I think that depends on what you say! By demonstrating expertise or integrity over time you will be held in higher esteem but I think that that can be achieved best by developing those connections rather than just conversations.

By: Scott McArthur

Scott McArthur — Sun, 01 Jul 2007 20:26:06 +0000

This is interesting. I work in HR and still get a little surprised regarding the number (never mind the quality) of UK blogs in this area which actually have a name on. I’m still trying to find my way as a blogger but have been amazed at the response I have had on the web, in the press and at work. Why don’t more people/organisations in the UK blog? – I’m at a loss…..

By: When conversations and comments are not enough

When conversations and comments are not enough — Fri, 29 Jun 2007 01:27:11 +0000

[...] Mark White from Better Business Blogging told us today that Business Blogs should take conversations one step further – into developing connections. [...]

By: Katie Cummings

Katie Cummings — Thu, 28 Jun 2007 22:15:00 +0000

“Business blogs cant be considered to be just about conversations, naked or otherwise.”

The saving grace of this sentence is the word just. I think it is essential to have a conversational tone, better yet a conversation, to gain an authoritative voice and trust from potential customers and colleagues. Your customers will feel good about their decision to do business with you and you’ll gain some esteem in your competitive arena.

Great post,
Katie