All of these points are relevant. I’ve always been a great believer in “people buy people”. In equal measure, I’ve never been comfortable selling face-to-face.

I think you can achieve a good balance with a blog and web-site that sells, and also lets you be yourself.

Thanks to you, our blog is performing in a spectacular way.

We recently secured our biggest ever client, but how it happened was another recent example of how the site and blog is impacting our sales process.

For those who meet clients before they become one, a blog really helps that first meeting.

In this example, the client had read all about us and commented that he had chosen us because we were real people.

I’ve never been any good at selling face-to-face – I prefer to just focus on what the client wants and listen rather than pretend to listen as the textbooks extol and do a classic close.

In this case, it was clear that the client had decided to use us before we had met.

If you market in other ways and link to your site/blog, then people who want to buy – and in our case we’re after low volume, higher quality enquiries – can find you and delve deeply.

So I believe a blog can be either stand-alone in some cases, or at the very least extremely complementary to all other communication activities.