FREE eCOURSE ON
    BUSINESS BLOGGING

    Everything you need to set-up, develop & promote a successful Business Blog

    Full Name

    Email

    Referred by


    FULL COURSE DETAILS HERE

  • Warren: Blogging and Social Media definitely go hand in hand. Having a successful social presence can do a lot for a...
  • Jennifer Rai: All points mentioned above are very well put together. Blogs having purpose and a focus on certain...
  • jessica@lukeroxas: I ran a small home based business, and lately I’ve decided to put up my own website,...
  • Rob: Rather weird that a blog on blogging hasn’t been updated since 2009!
  • Ayala Land: Perhaps I was one of those companies who, as you put it “think they can avoid it” but thanks to well...

    Join me on Twitter at @BlogCoach




    SEO in Blogs: here are all the key posts


    Business Blogs and TagsShould you be looking at upgrading? Well, WordPress is maintaining quite a rhythm of late in terms of new releases – these can often be time consuming if you are trying to maintain several blogs with up to date software as I am for the people I work with. However, I digress as ever! :(

    WordPress 2.3 Overview

    This version does seem, however, to be well worth the time and effort. From a purely business perspective, there are a number of elements in this latest version which are of particular interest to me, primarily the canonical URLs and tagging elements which I’ll explain in more detail below. But let’s a have a quick recap of all the new things going on first.

    The main additions in WordPress 2.3 are:

    • Tagging: native tagging as they call it which includes tagging in the main software rather than relying on 3rd party plugins (see below)

    • WordPress and plugin updates: lets you know when there are updates available either of the main WordPress software or of the plugins that you have installed

    • Canonical URLs: lots of good stuff here but hugely uninteresting reading. It is, however very useful in terms of certain aspects of Search Engine Optimisation (SEO) which I’ll try to explain later

    • Pending Review: allows you to run a blog with multiple authors much more efficiently as you are notified when new posts need reviewing

    • Advanced formatting when writing blogs: some additional features which had previously been hidden
    (The full list can be found on the WordPress Blog)

    Tagging

    Ok, so why am I getting even vaguely excited about tagging? Well, tagging is a way of bringing out the keywords in the post that you have written – effectively it allows you to add tags or ‘labels’ to your post so that you can classify the principal content areas yourself without relying solely on Search Engines to decide what you’re on about and therefore make an “educated” guess on your behalf.

    It’s true that the categories function in WordPress offers a way to do this but this, for me anyway, is more structural than anything else. I use categories to help readers identify start points for their research. Tagging will add an additional dimension to that and will give extra flexibility to it which is great – I believe that they are certainly complementary.

    Personally, I already use a plugin called <a href="http://dev.wp-plugins.org/wiki/BunnysTechnoratiTags" target="_blank"Bunny Tags</a> to do some of this (another excellent tag plugin is <a href="http://www.neato.co.nz/ultimate-tag-warrior/" target="_blank">Ultimate Tag Warrior</a>) but the chance to deliver tagging in the main software will help to develop this area further. I would expect to use this element much more extensively in the future and that tagging will be more 'visible' in Better Business Blogging.

    For more information, a nice explanation of categories and tags can be found at <a href="http://dougal.gunters.org/blog/2007/09/22/tags-and-categories-in-wordpress" target="_blank">Geek Ramblings</a> (thanks to <a href="http://www.nevillehobson.com" target="_blank">Neville Hobson</a> for the link).

    <h5>Canonical URLs </h5>
    Oh dear - I somewhat regret mentioning these earlier but let me try to explain. While it's not ALL to do with the concept of 'duplicate content', that is at its core. Bear with me for two minutes on this and then you can sleep ... or watch the latest instalment of <a href="http://www.nbc.com/Heroes/" target="_blank">Heroes</a>.

    Google likes unique content because then it can direct its searchers to THE best page for what they are looking for. However, when two (or more pages) show the same content Google suffers and has to decide what to do with the content and how to rank it. The trouble is that sometimes we create "duplicate pages" without actually knowing it. For example, www.betterbusinessblogging.com/ with and without a '/' or with and without the 'www', all count as different pages ... and hence potentially fall into the 'duplicate content' game. What we want to do is really have all of them point at the same place and be counted only once. The changes here should help to address exactly this problem.

    The WordPress change should essentially take away all these other "pages" - the fact that people generally didn't know they existed in the first place, I guess means that this change will mainly be appreciated by SEO interested parties. However, it is, in fact, important.

    <h5>Summary</h5>
    Well, as any regular reader will already know, I am a great fan and advocate of WordPress and the additions that they have made here in their latest release do nothing but strengthen my belief that WordPress remains the best blogging software for companies wanting to future proof their blogging investment.

    My advice: well, ever the cautious one, check the feedback as it comes in and when it is confirmed that it's stable and you have checked your plugins work, then upgrade as it looks worth it.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    5 Comments 
    Tags: , , , , , ,

    Recomended Reading:

    1. WordPress Plugins for business blogs – which to use?
    2. WordPress extends and upgrades
    3. Change the WordPress defaults, please!
    4. WordPress, your business and your online presence
    5. Optimizing your Blog for Search Engines

    Business Blog Post TitlesAs you sit down to pen your next post, you’ll probably already have a clear idea of what you want to communicate and how you want to go about getting that message across. Nevertheless, unless you can entice people to read what you’ve written, then all of your hard work will have been in vain. So take care with the title you use for the post as it plays a key role in that process.

    Why are Post Titles important?

    Well, they’re important in the same way that a newspaper headline is – they attract our attention, offer an insight or a “teaser” as to what the post contains and hopefully encourage us to read the full article. We have a huge amount of information presented to us every day, and so it’s really important to grab peoples attention in the short space of time that we have before they move on to something else. It the case of our blogs, we generally only have the post title at our disposal to achieve this.

    However, there is an added complication. We need to remember that we are in fact trying to attract the attention of two groups: readers (or should I clarify by saying human readers) and Search Engines.

    If they both reacted in the same way to words then things would be easy, if a little boring. However, they dont and nor are they attracted by the same things. While human readers are attracted by humour, nuance, plays on words as well as information, Search Engines are attracted purely by the words which we provide. Ideally, we need to find a way to cater for both.

    Where do we see the titles?

    However, we also have to bear in mind what people actually see in different situations and places – bear with me here, its important! The first obvious place is on your blog itself – at the top of your post is the title which will hopefully inspire you to read the post below it. Nevertheless, you are already on the blog, so in some ways the battle is already half won!

    The title of your post also appears in the main Blog Search Engines such as Technorati or Google Blog Search and in the RSS Feeds that people receive in their readers. As people browse here, then the title is critical in attracting their attention as they skim through the articles on offer. The more information that we all try to process in as short a space of time as possible then the less time we’ll have to attract attention and the more critical it will become.

    Post Titles and Title Tags

    However, when it come to the main Search Engines, things are slightly different. What appears on the results pages of Search Engines such as Google and Yahoo is not actually the title of your post but the Title Tag. This is distinct from your post title and something which you can control separately. The Title Tag is doubly important because it is an important element that the main Search Engines look at when ranking pages – they do take note of the title of your post, but they take much more interest in the Title Tag.

    So which way to go? My own preference is to keep the title interesting without making it too cryptic, and I always try to include the main keyword for the article. In addition, I make sure that, where necessary, I modify the Title Tag to ensure that that is keyword rich. (More details in my SEO series and a great WordPress plug-in from Stephen Spencer to help you).

    In other words, I try to appeal to both audiences. You are best placed to know what will appeal to your readers and you can guess that, for Search Engines, the principal keyword phrases for the post are going to be key. Your mission, should you choose to accept it, is to combine both as well as you can.

    This you have to read

    So where to find more information about titles, headlines and how to write them? Well, if you only go to one place, then head on over to Copyblogger’s posts on Magnetic Headlines. Highly recommended!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    Comments Off 
    Tags: , , , , , , ,

    Recomended Reading:

    1. Blog Post Titles: what are the important factors?
    2. Blogworld, SEO and Title tags
    3. Basic SEO in Blogs: important Title Tag
    4. Don’t use blogs for SEO!
    5. Basic SEO in Blogs 1: Content, content, content!

    SEO - Title TagThere has been a recent revision to a report which first made an appearance last year, where 37 of the finest minds in the SEO arena were asked to appraise the various elements which can be used as part of a Search Engine Optimisation (SEO) programme – White Hat SEO programme, of course.

    Their opinions and comments were recorded and distributed in Search Engine Ranking Factors V2 which is probably the most comprehensive report of its type in terms of listing and appraising individual factors that I have seen. In any case, particularly given the people involved, it is certainly something to take a careful look at as you embark on any type of optimisation of your blog.

    So what is the most important?

    The element which was given the greatest value overall, and hence considered the most important individual factor in SEO terms, was Keyword Use in Title Tag.

    The Title Tag is used in two principal areas:

    • when you are using a browser, it is what appears in the blue bar right at the top of your screen and tells the reader what is contained within the page;
    • Secondly, on the Search Engine Results page (SERPs), it forms the link that you click on to reach the page shown in the results.

    As a result, not only is it valuable in terms of Search Engine rankings but also in terms of the click throughs that you get. Why is that? Since it appears in the main Search Engine Results page, it can act as an attention grabbing headline for the person conducting the search.

    Creating a “good” Title Tag

    Ideally, you should be aiming to create a Title Tag that will attract the attention of both human readers and the Search Engines – this means that it is likely to be both marketing focused as well as keyword rich. Sounds good in theory, but in practice you are likely to veer more towards one “audience” than the other.

    Opinions vary, but a good rule of thumb is that you have about 8 – 10 words (circa 60 – 65 characters) that you can use effectively in the title tag, so it’s best to make use of them. As a result, you should look to try to:

    • include your keyword / keyword phrase for the page – ideally, focus primarily on these keywords and avoid too many “the” and “and” connectors

    • rather than full sentences, consider using “|” or “-” to break up the phrases (but do remember that it needs to attract your readers too!);

    • include the important terms at the start of the Title Tag, as they seem to carry more “weight” than those at the end;

    • every Title Tag should be distinct and focused – each page and each post is different and so the Title Tag it uses should reflect this.”

    In blogs, the Title Tag is usually generated automatically using the title of the post and the title of the blog. This isn’t necessarily going to best suit your purposes so you may like to consider ways of modifying this – you could alter the template itself or you may find the tools below helpful.

    Tools to help you

    Firstly, a page which I think expands well on the themes that I have mentioned here is Best Practices for Title Tags over at Seomoz and is well worth studying.

    As for tools to help with the actual implementation, if you are using WordPress, then in my opinion, the best option is the SEO Title Tag plugin by Stephan Spencer, who certainly knows what he’s doing when it comes to SEO. This gives you full rein to do what you want with a fully customised Title Tag option, as well as an improved default Title Tag as well.

    For those who have strayed down the Blogger route, then these two articles, Control your Title Tags in Blogger and Changing the Blogger Title Tag seem to cover two options (though I haven’t tried them personally) while Rank better in Google bay adding dynamic title tags to your Typepad blog seems to cover a possible solution for Typepad users.

    Conclusion

    So there you have it – the SEO elite confirm that they believe that the Title Tag is the SEO element that will do most for your Search Engine Ranking. One word of warning though (other than the fact that the Search Engine “goalposts” keep moving, so keep on your toes!) – if the content on your page doesn’t deliver, then the best Title Tag in the world will not help you. So before dedicating hours to creating great Title Tags, I’d always recommend paying just as much attention to the content it describes. :)

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    4 Comments 
    Tags: , , , , , , ,

    Recomended Reading:

    1. Blog Post Titles: what are the important factors?
    2. Basic SEO in Blogs: important Title Tag
    3. SEO in Blogs 3: Use the Tags!
    4. Blogworld, SEO and Title tags
    5. Optimizing your Blog for Search Engines

    Permalinks are key to blogs – they let us find the posts that we are looking for and allow us to link to them. Every post and page has a permalink which is created automatically for it but we do have the option of improving them to really get them working for us.

    Since they are created automatically, many of us just forget about them and get on with writing our posts and interacting with our readers. However, with a little bit of effort when we set up our blog and we can make the permalinks much more useful for our readers and attractive for Search Engines.

    So what is a Permalink?
    A Permalink is simply the individual address of a page on your blog which is otherwise known as its URL. Theres nothing mysterious about it. Every page on every website has an address and its what both your readers and Search Engines use to identify it. The main permalinks that people refer to on blogs are those for the individual posts but also each category and each monthly archive has its own unique one too.

    Why are permalinks important?
    Most blogging systems have a basic and rather uninspiring permalink structure as their standard set-up which simply includes the number they have allocated to the post or category. The format is something like:

    www.betterbusinessblogging.com/?p=14

    Not very helpful to your readers and absolutely no help to Search Engines.

    However, by making a couple of small changes and including the name of the post in the permalink, you can make it much more useful. Immediately people will have a better idea of what it contains and, if you have keywords in your post title, then you are giving Search Engines a real boost as well.

    What are the options are available?
    If you are using a system like WordPress, then the options are endless. Apart from the standard or default setting above, there is also two preset possibilities using the Date and name version’

    www.betterbusinessblogging.com/2006/12/17/name-of -post/

    and the numeric version

    www.betterbusinessblogging.com/archives/14/

    By far the most useful, however, is the custom version which gives you almost total flexibility with the elements that can include in the permalink – WordPress allows you to include the year, month, category, post name, author and a number of other options. These options can be changed from the Administration area by going to Options > Permalinks and then selecting the format that you require or creating your custom format.

    What is the best permalink format?
    While I dont think you can say that there is a single best format, my personal preference is to use a combination of the category and the name of the post in the permalink such as

    www.betterbusinessblogging.com/category-name/name-of post/

    Why that combination? Personally, I like to make the best possible use of all elements of SEO and so prefer to include the category that the post belongs to rather than the date – the categories, of course, should also be descriptive and include relevant keywords.

    Including the name of the post is essential in my opinion, whatever other elements you decide to include. Not only does it provide additional information about the post, it will hopefully have at least one keyword for the search engines. Does this create more work for you in the future? Not at all. Once you have chosen the structure, WordPress still creates the permalink automatically for you by using your post’s title and inserting hyphens in between the words instead of spaces.

    Importantly, you can also modify the exact form of the words that appear as the ‘post name’ element in the permalink by changing the post slug. You can find this as one of the boxes on the right hand side of the page when you write or manage your posts.

    Word of Warning
    At the start of this post, I mentioned that a permalink is the address of your page. When a Search Engine indexes a page or a blogger links to a post, they do so using the page’s permalink thats how people can then find your post. If you decide to change your permalink format after you have been posting for a while, then you run the risk of breaking these links so do be careful.

    If you change from the default ?p=14 to a friendly, custom, permalink then you will be ok – the database should still recognise the original default setting as well as the new friendly one. However, changing from one custom permalink to another will need additional work to maintain your inbound links.

    Conclusion
    Getting the best out of your permalinks may seem a small element but it is another important building block in creating a blog which has all the elements in place to push your business forward. Easy to recognise addresses online are beneficial for your readers and Search Engines so take a moment or two to create the best one for you when you set up your business blog.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    5 Comments 
    Tags: , , , , ,

    Recomended Reading:

    1. SEO in Blogs 4: keyword rich URLs
    2. Optimizing your Blog for Search Engines
    3. SEO in Blogs 3: Use the Tags!
    4. Basic SEO in Blogs 1: Content, content, content!
    5. Basic SEO in Blogs – Overview

    An analogy that I use when I talk about emarketing is the idea of making mats, specifically Welcome Mats, which you then spread around the internet. The more individual mats that you make and strategically place, the more chance you have of being found in an increasingly competitive online market.

    What am I on about? Well, these Welcome Mats are places where you essentially introduce yourself and then invite people to learn more about you, your business and what you offer. Generally this means “inviting” them back to your website or to your blog.

    What form can these take? Well, for example:

    • Pages which appear as Search Engines results

    • AdWords (PPC) Adverts

    • Links on other sites or blogs

    • Directory entries

    • Articles with a link in your signature

    • Forum / Bulletin Board signatures

    These are all what I would call Welcome Mats each will ideally be individually crafted, give a short introduction to you and your business and then invite people to find out more through a hyperlink through to your site.

    So, as people use the internet for research or information gathering, they cross the internet in many different ways – how they go about it is totally out of our control. In fact, each time will be different and so the route that they take will be different too.


    They might use a search engine and then follow links in some directories, or head straight for the blogosphere and check Technorati or maybe start with some Press Releases via Yahoo News. Whichever they choose, our goal as online marketers is to make sure that we appear in as many relevant places as possible and so cover all options – creating multiple and specific Welcome Mats allows us to do this.

    And why do I consider blogs to be Mat Making machines? Well as I write a post which I hope will first and foremost be of interest to people who read my blog, I know that it will also automatically:

    • create 5 or 6 new pages (individual post, home page, archive page, 2 category pages) 5 potential Welcome Mats on the main Search Engines;

    • ping a number of blog search engines, directories and RSS directories – let’s say 10 Welcome Mats;

    • if it is well written, it may be fortunate in having 2 people reference it in addition from their blogs giving another 2 Welcome Mats;

    • add to Feedburners Headline Animator which I use when I post on Business Networking sites like ecademy which displays links to my RSS feed on average another 5 Welcome Mats.

    So, by posting on my blog and focusing purely on my key aim of writing something which will prove useful and interesting, it is also likely that I will automatically create over 20 new Welcome Mats. That for me is a bonus rather than the reason that I write … but is also the reason that I encourage businesses I work with to get their own Mat Making Machine.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    2 Comments 
    Tags: , , , , , ,

    Recomended Reading:

    1. Business Blogs, Social Media and Welcome Mats
    2. Blogs and Search Engines – is the love affair over?
    3. Promoting and Marketing your Business Blog (Blog specifc methods)
    4. Coming into land on your blog
    5. Promoting and Marketing your Business Blog (Intro)

    I was recently reading a post by Chris Lake over at e-Consultancy discussing the relative merits of Witty vs Descriptive Headlines for your blog posts.

    Interesting stuff and some nice examples but not quite the whole story.

    Firstly though, why are they important? They are important because they act just like a newspaper headline – they attract the readers’ attention and encourage them to read the full article. With the huge amount of information that we have nowadays it is vitally important that we attract people’s attention in the short space of time that we are given to achieve this and generally we only have the post title at our disposal to achieve this.

    However, we need to remember that we are in fact trying to attract the attention of two groups: readers (or should I clarify by saying ‘human readers’) and Search Engines. Unfortunately, they don’t react in the same way and they aren’t attracted by the same things. While human readers are attracted by humour, nuance, plays on words as well as information, Search Engines are attracted purely by the words which we provide.

    But there’s more!! More? Yes, there’s more! Because we are working on-line, we have to remember what people actually see in different situations and places – bear with me here, it’s important!

    In RSS Feeds, the title of your post appears, as it does in the main Blog Search Engines such as Technorati or Google Blog Search. As people browse here, then the title is critical because it is the only real element that you can use to attract their attention as they skim through the articles on offer.

    However, in the main Search Engine Results pages (such as Google and Yahoo) what you see is not the title of your post but the “Title Tag”. This is distinct from your post title and something which you can control separately. The Title Tag is doubly important because it is a key element that the main Search Engines look at when ranking pages – they do take note of the title of your post, but they take much more interest in the “Title Tag”.

    So which way to go? My own preference is to keep the title interesting without making it too cryptic, and I always try to include the main keyword for the article. I then make sure that I modify the Title Tag to ensure that that is keyword rich – if you want more details then you ‘ll find more information in my SEO series.

    So, try to appeal to both audiences. You are best placed to know what will appeal to your readers and you can guess that, for Search Engines, the principal keyword phrases for the post are going to be key. Your mission, should you choose to accept it, is to combine both as well as you can.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    2 Comments 
    Tags: , , ,

    Recomended Reading:

    1. Post titles – who are they for?
    2. Blog SEO: What’s the most important element?
    3. Basic SEO in Blogs: important Title Tag
    4. Blogworld, SEO and Title tags
    5. Basic SEO in Blogs 1: Content, content, content!

    Seminar FAQsBusiness Blogging Frequently Asked Questions (FAQs)

    Q – Does my blog only show up in Blog Search Engines or also Google, Yahoo and MSN?

    A – A common misconception when businesses start to use a Business Blog and learn about the Blog Search Engines is that their Blog will only appear in these blog specific Search Engines and not in the mainstream ones. This is not true.

    A Blog at the end of the day is a website with special charateristics and so will certainly appear in the main Search Engines such as Google, Yahoo and MSN. In fact, they are much more likely to rank highly because they have key elements that the Search Engines find very attractive:

    • their internal stucture, which is highly organised and groups similar posts together in categories which creates highly relevant pages on individual topics which Search Engines love;

    • the very focused nature and quality of their content which is at the core of what Search Engines are looking to offer their users;

    • the fact that they are generally updated on a very frequent basis, as the more recent the information the higher its relevance is likely to be

    • the inbound links from other blogs (and websites) which is part and parcel of the ethos of the blogosphere and which constitutes a major factor in ranking sites.

    The main Search Engines will find your Blog by following links to it from other sites that are already in their index, so there is no need to submit it directly to them, and it will then be treated using the criteria that are applied to any other site. Criteria which you will rank well in if you are using a Blog to good effect.

    You can use other Search Engine Optimisation (SEO) methods in addition which will give an additional boost in your rankings, but you already have a number of advantages which will serve you well. So make sure that you write quality and targeted posts on a regular basis and ensure that you promote your blog well.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    1 Comment 
    Tags: , , , , , , ,

    Recomended Reading:

    1. Blogs and Search Engines – is the love affair over?
    2. New blog search engines: Ask.com and Sphere
    3. Google and UK Blog Search Results
    4. Keyword selection and Search Engines: a cautionary tale
    5. Optimizing your Blog for Search Engines

    Each page within your Business Blog has its own URL or address and the Search Engines take notice of the words contained within the URL as they determine its relative value when ranking pages for a search term.

    As we have already seen, the URL of posts and categories in a blog is called its Permalink and as such is very important. The default permalink in many blogging systems will simply give the number of the post such as:

    www.yourblog.com/?p=18

    or the number of the category. However, you have the ability to change this to reflect the title of your post and other elements which would give a much more descriptive URL. For example, changing the structure of the URL to include year, category and the name of the post would automatically generate a URL such as:

    www.yourblog.com/2006/business-marketing/successful-seminars-for-clients/.

    Which you select is ultimately your decision, but the second is preferable both from a visitor and a Search Engine perspective.

    Most of the elements that make up this descriptive URL are created automatically from parts of the blog that you have already put in place. The main elements that you have control over in this respect are:

    • the domain name of your blog

    • the name of the various categories you have created

    • the name of the individual post itself

    To make sure that the URL gives as much support as possible to your SEO efforts, whenever possible you should aim to get your primary keyword and at least one of your secondary keywords in the URL. In most instances, this will happen naturally as your categories are likely to be descriptive and relate to the posts that they contain, and the titles of the posts themselves will do the same.

    The ideal set up for the whole URL for the post given as an example above breaks down as follows:

    SEO for Blogs: keyword rich URL

    Therefore, each element adds weight as you go along. The Domain Name will have been selected right at the start and then you will also have decided what categories you wish to use to hold your posts. Finally the title of your individual post will generate the final element of the page URL.

    One important element to remember is to choose carefully when you decide to set up the automatic permalink format. If you change this format in the future then the permalinks of all the past posts will be changed as well. This means that if people click on pages which have been indexed in the Search Engines, they will be directed to the old address and arrive at a page which no longer exists.

    So, plan ahead and select the best format right from the start and stick with it.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    2 Comments 
    Tags: , , ,

    Recomended Reading:

    1. Getting the best out of Permalinks
    2. SEO in Blogs 3: Use the Tags!
    3. Basic SEO in Blogs – Overview
    4. Basic SEO in Blogs 1: Content, content, content!
    5. Choosing the domain name for your Business Blog

    Everything in SEO seems to refer to tags – if it isn’t Title Tags, then it’s Metatags or there’s alt tags for images. Well, here is another type and one that will probably become much better known than any of the others, particularly in connection with Blogs.

    In this instance, a Tag is like a subject or category, and it is one of the few elements in SEO which is unique to blogs because of the way that some of the Blog Search Engines use their own type of Tags to help categorise posts. They are not used instead of a normal search function but alongside it and it is the author of the post who attaches the Tags to it. The rationale is that rather than just rely on the Search Engine to categorise it in the way they wish, the blogger can also indicate where and how they think it should be categorised as well.

    Probably the best known of the Blog Search Engines which use these extensively is Technorati, though there are a number of others which offer the same format such as Del.icio.us. You also have sites such as Flickr offering the type of categorisation for photos.

    Some people believe that this is the direction in which indexing information on the web is likely to go that remains to be seen, but in the meantime it is certainly worth including relevant tags for Technorati at the least so that your visibility with the users of their Search Engine is improved. In wider SEO terms, they have the additional benefit that they contain your keywords or ones relate closely to the subject matter of the post which in itself adds to the keyword levels in the post and on the page.

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    1 Comment 
    Tags: , , ,

    Recomended Reading:

    1. Blogworld, SEO and Title tags
    2. Basic SEO in Blogs – Overview
    3. SEO in Blogs 4: keyword rich URLs
    4. Basic SEO in Blogs 1: Content, content, content!
    5. Blogs and Search Engines – is the love affair over?

    The Title Tag is one of the most important aspects that you can look at when you wish to do some Search Engine Optimisation (SEO) on your Blog, so it is good to get it right from the start.

    The Title tag is used in two principal areas: when you are using a browser, it is what appears in the blue bar right at the top of your screen and tells the reader what is contained within the page. Secondly, on the Search Engine Results page, it forms the link that you click on to reach the page shown in the results.

    In the code itself, the Title tag appears in the head part of the code that makes up the page – the code will look like:

    < title >Better Business Blogging < /title >

    In this case, Better Business Blogging will appear as the Title tag information.

    You dont have many words to play with in your Title tag (between 8 and 10 is considered the most that are given relevance) so its important to use them, and ideally have your keywords included. The order that they are used allows adds weight, with words appearing earlier having more importance.

    In Blogs, the Title tag is generated automatically and usually takes the format of the name of your Blog followed by the title of the post. So if we take this page as an example, under normal circumstances, the Title Tag would be:

    Better Business Blogging >> Basic SEO in Blogs: important Title Tag

    However, ideally I would like to highlight the reference to “SEO in Blogs” and so by changing the order in the title tag using my template, I can achieve this. This gives a new Title tag of:

    Basic SEO in Blogs: important Title Tag” – Better Business Blogging

    This will help to the highlight the term “SEO in blogs” more because of its placement in the Title Tag and will give better results for these key terms with the Search Engines.

    While this should not be done in isolation, the Title tag is an important element and so due attention should be paid accordingly. Try it – you’ll be pleasantly surprised by the results!

    If you enjoyed this post, make sure you subscribe to my RSS feed!

    4 Comments 
    Tags: , , ,

    Recomended Reading:

    1. Basic SEO in Blogs 1: Content, content, content!
    2. Blogworld, SEO and Title tags
    3. Basic SEO in Blogs – Overview
    4. Blog SEO: What’s the most important element?
    5. Blog Post Titles: what are the important factors?

    « Previous PageNext Page »