One of the key characteristics of a blog is the ability for people to comment on what you have posted there are some people who will even argue that it is not really a blog without them! Having this capability gives the blog its interactive element, opens up the opportunities for communications and can help forge the start of a real business connections.
Hopefully, when looking at how to approach the question of comments, you won’t be deciding whether to allow them or not, but rather how to elicit comments and how to handle the ones you receive. As you are doing so, here are some points that you might want to bear in mind:
a) How to allow comments
Just because you open up your blog to comments doesnt mean that have to let anything and everything appear on your blog. You have control over comments which appear and, on most blog platforms, there are a range of options open to you these can range from readers having to be approved and logged in before they can comment at one end of the scale, through to an open policy of no moderation at the other. For most, the right approach lies somewhere in the middle and depends on you, your companys requirements and the aims of your blog. As a good default position, I recommend starting with a level of moderation (ie. you approve comments before they appear) and then develop it from there.
b) Make sure you respond
When people have taken the trouble to leave a comment on your blog then make sure you respond where appropriate – remember, in most cases, you are looking to engage with the people who leave comments, so if they respond and ask a question then make sure that you reply to it. This gives you the opportunity to develop the conversation and work towards establishing and then building on a connection with your readers.
c) Consider a Comments Policy
Not just appropriate for corporates, any business blog whether its run by an individual or a company can benefit from openly stating what their policy on comments is. If you moderate them, then let people know that there comments wont appear immediately – at the same time, if you are clear about what is acceptable on your business blog and therefore what is not, you can cut down the comments which contravene them.
d) Encourage comments
Dont sit back and just rely on the comments simply appearing actively encourage them! This could be in the way you write your posts or by posing open questions as a closing line in your blog inviting opinions from your readers or simply by asking for them. And if your template just says No comments when a posts is still waiting for its first reply, then why not change it to something like Come on – be the first to comment! You never know!
e) “Reward” comments
In most blog software, the comments just appear on the individual posts, so why not highlight the people who are commenting and encourage other readers to join them by displaying a Latest Comments list in the sidebar of your main pages which will give both them and you additional visibility. For WordPress users, the Get Recent Comments plugin makes this easy to do.
f) Don’t simply block negative comments
Dont simply delete critical comments which come in. At least on your blog you have the chance to respond to them, while elsewhere they will go unchallenged and unanswered. You will find that by allowing and responding to them, you are more likely to gain greater respect by handling objections with grace and tact in the eyes of other readers of your blog. Also, if you are able to answer their points and solve the issue they have, then you have the opportunity not only to keep them as a customer but also perhaps turn them into an supporter for your company again.
g) Avoiding spam comments
Youll find that you do attract spam comments but there are ways to avoid them appearing as well as taking up your valuable time. You could use CAPTCHA methods or registration but, for me, the method that has least impact on your readers will be to use specialist software. In my opinion, the leader in this respect is Akismet which identifies the comments that it believes are spam and impounds them – free of charge, except for commercial use and very good.
h) Help people follow the conversation
Using a plugin such as Subscribe to Comments, you can allow your readers to sign up for an email notification of when any further comments have been left on the post. It’s a good way to help keep the conversation bubbling away and of course encouraging people to participate more. You could also encourage them to use comment tracking services such as CoComment, Co.mments and Commentful.