Not so much blogging tools, but rather tools I use in the course of blogging, if you see what I mean! Anyway, here are 12 tools that I find massively useful in and around my blog.
One of the blogging tools I would recommend unreservedly. While I may not visit the site every day, I run all of my RSS feeds and my clients feeds through Feedburner which allows me to use them so much more effectively than I could otherwise. It isnt just so I can see how many people are following my blog through my feed or that they can automatically receive updates via email if they are not familiar with RSS. I can also use it to brand the RSS feed, create a signature using the feed to promote my blog on my email or on forum postings, add messages about my services to the feed and much more. Oh and its free.
Although I use a bespoke email marketing system for the larger client campaigns that I run, I also run a number of mailing lists including my own free Business Blogging eCourse (over 2500 takers now, BTW!) via Aweber. This started life as an autoresponder system as well as a bulk email system which seems to have gradually expanded so you can do tracking and all sorts now. In addition, they launched Blog Broadcast which will automatically create an email newsletter from your blog posts that you can schedule according to your needs.
3. Google Webmaster Tools
Now at the end of the day, a business blog is still essentially a website and as such can benefit from the tools that Google makes available to webmasters everywhere. Lets face it, businesses may run blogs as an interactive mouthpiece with their clients and the good ones benefit from all of the intangibles in terms of trust, relationships etc they can create; however, this doesn’t stop businesses also tapping into the fact that they are inherently attractive to search engines and so ideal to help develop your online marketing. So check in with Google Webmaster Tools over at Google Webmaster Central.
Its essential to keep track of whats going on your blog, which posts are attracting most attention, where readers are coming from and what keywords they are using to find you. These are all things we need to know to improve and get the most out of our business blogs. For this, I use two tools – Google Analytics, which is comprehensive but the 24 hour delay in getting the stats can sometimes be frustrating if I need immediate feedback on posts or when I get a surge of visitors from sites like Digg or StumbleUpon. For this reason I also use Statcounter free up to a certain limit but not too pricey on the upgrade if you want some additional bandwidth.
5. RSS Reader
To keep up with what is going on in my industry or those of my clients, I rely on two tools. Essential tool no.1 – my RSS reader, which provides me with the news and views of selected sites delivered straight to me. Personally I have gone with an offline reader called FeedReader and I like it. However, I would be remiss if I didnt also point you in the direction of the two most popular readers when it comes to people who follow me: Google Reader and Bloglines. My only advice is to check them out and see which ones appeals to you most. Actually Im wrong my real only advice would simply be – get one!
6. Google Alerts
Essential Tool no.2 – Google Alerts. A great little tool which keeps me up to date by sending me emails with any blogs, sites and news articles which mention any of the topics or companies that I am monitoring. Daily updates on some keywords but for others I prefer to get immediate notification so that I can follow up if necessary, perhaps leave a comment or be the first to share the information with my own readers.
Im a WordPress fan, I cant deny it. All the blogs I run for myself and those I set up for clients are based on the WordPress platform powerful, flexible and, in my opinion, the best tool to future proof your investment in blogging. (Oh dear, that sounded a bit like marketing speak!) However, there are often things that I want to do with a blog to achieve a business aim that I need to research from a technical standpoint. Enter the WordPress site. Not only an invaluable source of information on themes and plugins but also the support of other developers and users in the forums. Fab!
8. Yahoo Site explorer / SEO plugin of Firefox
Linking is such an important element of the development of a blog that it’s great to keep a close eye on who is linking to you. Specific sites like Technorati are really good but I also like to use another tool (or rather tools) to give a view across all areas of the internet – firstly you’ve got Yahoo’s Site Explorer which allows focus on inbound and internal links and secondly there is the SEO plugin for Firefox (from Aaron Wall of SEO Book fame). Both excellent.
9. Core FTP
While I could use WordPress to load images and pdfs etc onto my blog, I guess my years on the business development and marketing side of things havent totally suppressed the techie within (I blame my years at Psion for that) and I like to use an FTP program to load stuff onto my blog. Of course it also comes in very handy for setting up WordPress in the first place together with the plugins I use as part of creating fully optimised blogs for clients. Many recommend Filezilla but I still love the rather bare simplicity of Core FTP bless!
After trying a number of other products to capture images on screen, I finally forked out for SnagIt and dont regret it for an instant not that that makes me a big spender either at $50. Whether it is for putting together my training courses on blog promotion, creating manuals so clients can really use their blog properly or just to liven up posts or forum comments, its easy and very flexible. Well worth the money.
Having looked at a number of different graphics sites, Dreamstime is the one that I use the most when I am looking for images and graphics to use in my posts. There are a number of others such as iStockphoto or Big Stock Photo which are widely used but I found that Dreamstime has an excellent range of images and a reasonable price structure so have stuck with that.
Still the daddy of Blog Search Engines and Blog Directories all rolled into one. If you want to find a blog in your chosen area of expertise then Technorati is where to start and then just follow the links that you find there. Since its important to check out blogs that already exist as part of your own setup process, then this is definitely a site to be familiar with.
Tags: Aweber, Blogging Tools, Business Blogging, Feedburner, Google Alerts, Google Analytics, Statcounter, Technorati, Wordpress