The potential uses for a Business Blog are wide ranging and cover both external blogging as well as internal. The principles in both cases are the same and rely on a clear focus

This page contains a series of links through to the lead articles on this site which deal with these main business applications. The links in the following list will be activated as these key articles are made available and these will also be reflected in the Business Uses section which appears throughout the site:

External

• Positioning as an Expert
• Niche Branding
• Educational Marketing
• Building a Network
• Enhancing Reputation and Credibility
• Controlling your Niche
• Broadcasting News and Information
• Developing a public face for the business
• Broadcasting Powerful Press Releases
• Promoting Conferences, Seminars, Exhibitions and other Events
• Developing Better Client Relationships
• Promoting Client Case Studies
• Creating Product Evangelists
• Gaining Customer Feedback
• Customer Support

Internal

• Team Building
• Internal Communications
• Internal Information Sharing