As I have been catching up on some reading over the past few days and browsing through links in the articles as is my wont, I found a nice reference by Roy Greenslade in the Guardian Unlimited to an Oslo based blogger called Kristine Lowe.

In her post earlier this month regarding Andrew Keen’s book, there was a sentence which I felt summed up not only a really important aspect of my own attitude to blogs but also a sound piece of advice to both companies and individuals using the blogosphere, whether they are bloggers themselves or not.

If the blogosphere has taught me one thing, it is to become a better listener: I love letting the links of blogs I trust or appreciate take me into unknown territory introduce me to new and interesting takes, angles, voices…

Yes indeed.

Although important from a personal point of view, it’s also a key element from a business perspective and you may remember that “The Onlooker” (or “The Listener“) was one of the Corporate Blogging Profiles I mentioned, as well as being an important phase when preparing and planning a corporate blog.

It’s also something which we should continue to do, whether it’s for pleasure or for work, just as we might flip through books or magazines until we find something which catches our eye and we fold over the corner of the page so we can find it again later.

So I’m going to cut this short today and go back to my RSS Reader – the electronic equivalent of folding the page corner – and indulge in a little bit of listening of my own for a while.

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