[This is part of a series following on from a post called “Business Blog Design“]
I realise that this might be verging on a bit of an obsession with me, but I dislike standard generic blog templates with a passion. Just to clarify, these are the templates that are supplied as standard with the blogging software – one such example is the basic Kubrick template that comes with WordPress.
It’s not that they are bad as such because they’re not. The trouble is that they aren’t going to help the aims of your business blog very much either and, in certain circumstances, they will actually hinder your goals.
So what are the main reasons for avoiding the generic templates and making sure that you use a more bespoke one for your business blog?
- Differentiate yourself – to run a successful business blog, you will need to spend time setting up and writing your blog. Let the look and feel of your blog support and promote your posts and help to differentiate them;
- Avoid looking like a splog: “splogs” are “spam blogs” which are most often created automatically and, because of this, use the basic template that the software is supplied with. You only have a few seconds to attract a new visitor to your site so make sure you don’t give the wrong first impression;
- Show that you care: don’t hamper the good work that you are putting into other aspects of your blog by displaying a lack of care and effort in how it looks. You want others to care about what you are writing about so show that you do as well;
- Optimise your Information: generic templates will never optimise the information in your blog to make the most of what you are writing. To use your content properly, select the right software and then getting your template working for you;
- Highlight your important elements: you need to use your blog layout to promote and highlight the elements which are most important to your business – get a template which displays your sign up box and your special promotions in the prime positions.
Ideally, get a blog design which is going to fit with the aims and requirements of your company and what you want to achieve with your blog. If not, then at least choose a template which appeals to you and work with it to achieve your business objectives.
Make sure that your blog template supports your business goals and so avoid the generic templates your software comes with!