Comments on: Anatomy of a Corporate Blog: Layers and Building Blocks

By: Indian Corporate Blogging Scenario | India IT company Blogs | Indian CEO bloggers | Business Blogging

Mon, 30 Jul 2007 19:56:10 +0000

[...] However, as mentioned earlier, while reading one of his posts “Anatomy of a Corporate Blog: Layers and Building Blocks“, I could not help but think if corporate blogging should be so complex and “by the rule” ! [...]

By: Mark White, Blog Consultant

Mark White, Blog Consultant — Tue, 03 Jul 2007 23:13:44 +0000

@ Craig – thanks for your comment and I agree that looking at categories at the outset can give direction to the content as well as being important for SEO purposes, especially if you use certain friendly URL formats.

In terms of where that might sit in this proposed format, the choice of the categories would form part of the Business Layer where the focus of the blog is outlined. Where they would be placed on the blog to best effect (and how they might be split up to best focus attention) would be part of the Interface and Graphic layer IMHO.

By: Craig McGinty

Craig McGinty — Tue, 03 Jul 2007 21:28:54 +0000

Great piece Mark, it provides a clear blueprint for a business blog.

One thing I might squeeze in is category choice, although I’m not sure where I’d put it.

I am finding that thinking about categories at the out set can provide a direction for the writing on a site, helping the authors as much as the readers.

By: Anonymous

Anonymous — Tue, 03 Jul 2007 18:10:07 +0000

Building a successful corporate blog…

This post on the Better Business Blogging list 5 layers a successful business blog usually have….