Feedburner announced today that it has acquired Blogbeat, which is a provider of blog analytics based in Raleigh, Durham.

As a fan of Feedburner and the services that they offer, this is good news that that they are further extending their services and particularly so because they have expressed the intention to include the blog analytics as an extension of the free services package. These are already hugely useful in tracking and customising RSS feeds and so adding in the ability to track visitors as well can only add to this.

As they have also announced that Jeff Turner, Blogbeat founder, will be joining Feedburner as Lead Engineer, Web Analytics, they are clearly expressing their intention to develop this area further – another positive step. For a Business Blog to be truly effective, we need to be able to measure its success according to the goals that we have for it – visitors to the blog and RSS readership are two of the possible criteria by which to do so.

We should also be using stats packages and analytics to get a better idea of which posts and subject areas are proving the biggest attraction for our readers – with this information at our fingertips, we can then make sure that we adapt our writing, provide the type of information that is most in demand and so give our readers what they are looking for.

Feedburner expect to have the Blogbeat services integrated by the 4th quarter of this year and I for one will be looking forward to using them.

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