Good to see an article on Internet News.com which indicates that Corporate Blogging takes off according to a survey which has been carried out recently. A lot of the comments that were made related to larger corporates but are just as relevant to smaller companies and business professionals as well.

The elements regarding how business blogs are being used shows that they are being employed for public relations and marketing, as well as to demonstrate thought leadership in their chosen area. It was good to see that as well as hoping to achieve improved brand recognition and external communications, blogs were also seen as a excellent vehicle for customer feedback. This last point is key again in companies of all sizes wishing to develop better relationships with their customer base.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Comments Off 

Recomended Reading:

  1. Corporate Blog Survey findings (and a quick rant)
  2. What makes a successful corporate blog?
  3. Overcoming the Fear of Corporate Blogging
  4. Pharmaceuticals enter the fray with corporate blogs
  5. Olympic and Corporate Blogging