No, I really do mean it, why do you link to your blog?
I’m thinking here of the people on business or social networking sites who insist on blindly linking to their blog (as well as their website) from their profile because they have been given a space to do so. Great if you have a blog which you keep updated but why do it when it hasnt been touched for several months? For me thats like proudly linking to your website, encouraging me to visit and then all I find is a big Under Construction sign or the hosting companys holding page. It looks bad and its bad for business.
The whole point of having a business blog that it tells the reader more about you, markets what you do and opens up a conversation or connection, all of which is likely to reflect positively on you and your business. But a blog where the most recent entry is from the previous year not only doesnt add anything positive to peoples perception of you and your business, it can be distinctly negative.
So why do people still do it is it that they think it’s still worth maintaining a link just in case it helps with Google? Maybe they just added it and forgot about it as part of a frenzied attempt to sign up with as many social networking sites and forums as possible. Bad move. Every profile you create adds to the pool of information about you on the internet its best to treat them with respect and keep track. The internet has a long memory, for good or for bad.
From a professional perspective, its particularly disappointing because many of the profiles I read are in fact small business owners who are highly specialised in what they do and clearly have much to offer. Ideal candidates for a successful and focused business blog. More than that, by actively participating in networking sites theyve already shown a real understanding that building trust and confidence online can add so much to their business, leading to referrals and generating real partnership opportunities. All things which running a business blog can also offer in bucket loads.
But not if its left to die. So even if its just once a week, keep your blog live and then make sure that you do link to it! If not, then please delete that link until you do seriously, its a lot better for your business that way.
Tags: Business Blogging, Corporate Blogs, Marketing Blogs, Planning your blog, Social Networking