Last week, I was asked for some ideas on the time management of blogging by someone who knew he wanted to create a business blog, had gone through the initial planning stages with me and yet was still hesitant because of the time commitment he perceived was involved.
Anyway, I went through some of the methods that I use in the two main areas that cause problems which are coming up with ideas for the posts and then actually getting down to writing them. Even though my own time management could do with some help just at the moment, I thought that I would share them here as well along with a couple of other methods that I haven’t yet used.
- Always carry a notebook with you to jot down ideas as they occur to you – this is probably the biggest source of topics here. However, you could also use your blog as a notepad, in which case you could consider using one of the voice to text services such as SpinVox.
- Use your RSS Feed Reader to keep up to date with news from blogs which cover your areas of interest – the information comes to you, you don’t have to go looking for it everyday. What other bloggers are writing about is always a great source of both inspiration as well as information;
- Use Google Alerts to generate ideas and research your marketplace and industry youll find some excellent ideas on using google alerts as a research tool on Krishna Des blog;
- Use questions that you have been asked as the basis of a post. You might have been asked via email, at a seminar or conference or just in conversation, but if one person has asked then the likelihood is that others are wondering the same thing and so the answers in the post will be of interest to them all;
- Develop ideas which expand on one of your earlier posts or themes, or from the comments which have been left on your previous posts. They come from your readers so are likely to be relevant to them.
- Use the (non private!) content of emails that you have written on the subject as these will often contain the core of a good information post;
- Schedule a regular time when you sit and write your posts – it could be at any time during the day but just set some time aside as you would for other marketing tasks;
- Consider writing a number of posts in one go. Some people find it much easier to write when they are in the flow so if “the mood grabs you” (!) then make the most of it – you can then schedule the posts to appear over the following days;
- Plan and write a series on an important subject area for your readers – it’s much easier to keep going once you have started to write on a subject so a series is a great way to achieve that;
- Divide a longer post into smaller chunks and present them over a couple of days;
- Focus on what your readers want to read and this will help to focus your writing too as Seth Godin commented this week, “The mistake most blogs and books make: they are about the writer, not the reader”;
- Bring in additional authors to post alongside you, either as guest bloggers or as co-writers on an occasional or semi-permanent basis.
I hope that some of these prove to be useful and help in your own blogging.