Blog Consultant questions: Ask the Blog CoachBusiness Blogging Frequently Asked Questions (FAQs)

“How often should I blog?” is a question which always crops up in the first conversation I have with anyone about Business Blogging and one to which I know that they are desperate for a simple answer, whether it is “once an hour”, “once a day”, “once a week” or just “once”.

However, as you might have already guessed, there are no hard and fast rules for this Jonathan Schwartz posts on his blog at Sun once a week more or less, whereas Darren Rowse at Problogger serves up several posts on a daily basis. Both are well read, well respected and successful.

What has made each of them so successful is that they have focused in on what their readers want from their individual blogs and provided them with it. They are intrinsically very different but perfectly in tune with the reason why they are blogging, the audience they are writing for and what that readership expects.

If I were to offer some guidelines, then these are the ones that I would pass on:

  • Post as often as you can without compromising the quality
    Quality beats quantity every time in my opinion. Quality will get you noticed and is more likely to encourage people to develop relationships with you. Granted, a single post in a month had better be really really good, but you get my drift.

  • Post when you have something relevant/interesting/significant to say
    There is a lot of information being pumped out onto the web and much of it fails to make any sort of impact or contribution. So, when you post something, do all you can to ensure that it is worth reading and won’t just be making up the numbers.

  • Post as regularly as you have told your readers you are going to
    If you have made a commitment to your readers then try to stick to it if you need to change it then inform them and then stick to your new commitment. Its all about communication.

  • Post as regularly as your subject area / topic requires
    There are some subject areas where a constant flow of information is highly valued; other topics require fewer posts and more in depth analysis. When you write on your specialist area, judge your own rhythm of posting accordingly.

Remember that one of the main benefits of a blog is the interaction it allows you with your readers – so use it and talk to them! Actually ask for their opinion on how often you should post and be guided by them (within reason!). Let them know what you are going to be doing and, if that changes, communicate that as well. If you won’t be posting for a while (and we all need a break from time to time), then let your readers know rather than just leaving the last post hanging unceremoniously.

And dont forget that writing does not have to mean publishing you can write and then edit your posts over a number of days before ultimately pressing the publish button. Give yourself the time to hone and refine certain posts if you feel so inclined; alternatively, if you are feeling particularly creative, write a number of posts at one sitting and then schedule them to be published in line with your normal rhythm.

Does this lose a little bit of the spontaneity of blogging? Perhaps … but better that and keeping the quality of your content high than pumping out average posts for the sake of publishing daily.

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