Blogging is all about engaging people.

Granted, you need to attract them to your blog in the first place and, in this respect, the promotion and marketing of your blog plays an important role. However, to maintain their interest and develop the relationship, then you must engage with them.

There are many ways in which you can do this with your writing and some of the best are outlined below – combined, they can give you a real edge in developing your readership and hence your customer base.

  • Content: the most basic element is good content. The quality of what you write will form the basis of all of the other elements – so, provide quality content and do it consistently.
  • Passion: deliver what you have to say with passion. If you are not passionate about what you are writing then how can you expect your readers to be?
  • Ideas: don’t simply regurgitate other people’s ideas, bring some of your own into the mix. Simply copying things that you have read elsewhere will do you no favours and ultimately deter long-term readers.
  • Actions: as the old adage goes, “actions speak louder than words” so make sure that you practise what you preach. If you believe that something works, then don’t just say it, do it!
  • Delivery: How you write about the subjects that you cover will influence your readers. You could use humour, reasoned argument, confrontation or a number of delivery methods, so pick one which will appeal to your intended audience.
  • Look and Feel: the quality of what you write should be high, but we all respond on many different levels, so ensure that the design of your blog supports the content and displays it to best effect.
  • Focus: in writing your blog, focus on a particular area, industry or issue. By maintaining the focus you decided upon when planning your blog, you will successfully reach the people you want to target.
  • Information: give your readers useful and accurate information. Adding your own analysis to this by presenting differing opinions and then expressing your own opinion would be ideal.
  • Communication: blogs are all about communication and interaction so try to create a two-way discussion by the way you present your posts and by asking for feedback.
  • Relate: the best type of writing will talk about subject areas that your readers can relate to, so always try to give examples that your readers will be able to identify with.

If you can combine a number of these elements in your posts then the chances of being able to engage your readers and getting them to return on a regular basis will be greatly increased.

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