This post is the 4th part of the series which looks at the 5 key elements of creating a successful Business Blog. These elements are:

ReadReplyReturn – Recommend – RSS

Let’s turn our attention to the fourth ‘R, which is:

This could also have been R for Refer, but I prefer the concept of recommending which has a more positive connotation and when someone recommends your Blog, that is a very positive thing!

Online “Word of Mouth” recommendations
Recommending can be done in many ways including simply telling people about the blog – and the simplest way is so often the best and most effective! Online, this type of ‘word of mouth’ is achieved through reference and linking the lifeblood of the blogosphere. The main difference, of course, is that rather than just telling one person, they are recommending your post to all the people who read their blog.

References from posts
Writing posts which reference another blog is the best way to recommend them in doing so, you are likely to refer directly to the original article and then develop the points it raises or give your own thoughts on them. A post can also be referred to in an article or indeed in a comment. In each case, the author is giving a clear indication that the content is valuable and acts as a personal recommendation that their readers should visit the blog to read the full post.

Follow up with those who recommend you
When you are referenced and thereby recommended from another blog, the likelihood is that the blogger will also use a trackback, and so you will be aware of the link that has been made. If possible, you should consider commenting on their new post and also thanking them for the reference. What does this achieve? It allows you to contribute additional information, to develop the conversation further and also to progress the relationship.

Blogroll or Recommended List
Perhaps the simplest way to be recommended in a Blog, and yet the one which will take the most time, is to be added to its Blogroll – the Blogroll is the term used to indicate Recommended Blogs and is a series of links which will be found on most serious blogs. On some these lists can seem never ending, however, this is only likely to happen once you have established a strong relationship with the owner of that blog.

Contacting Bloggers
You can always actively seek out other Bloggers to refer to one of your posts. This is not quite as unusual as it may seem, though it is important to go about it in the right way. You can contact bloggers who write in similar areas to yourself with details of one of your posts that they may find interesting if you have researched properly and your post is of good quality, there will be some who reference the post on their blog and hence link back to you. Not exactly active recommendation but certainly a way to spread the word and allow those who did not know you previously the opportunity to recommend you to their readers. It is only advisable to do this occasionally and on posts which really warrant it.

Keep doing the right things well
However, except for these unusual circumstances, in general how do we get someone to recommend us? Well, by continuing to do the other elements correctly in ensuring that we get people returning regularly to our Blog, making sure the content they read there is of consistently high quality and of relevance to them, which in turn will make sure that they feel confident in recommending it.

These are PERSONAL recommendations
At the end of the day, it is not something that you can force someone into. Nor should you want to. By linking to you, they are effectively giving you a personal recommendation to their own readers which reflects on themselves. In essence, when you recommend a blog to someone it is like inviting them to join a network or a community, just as if you are sharing something important with them.

And remember that these types of recommendations come from the most important source: from your readers – from people and not from computer generated links.

Key Elements: write posts which warrant recommendations, follow up trackbacks, continue quality content, develop relationships into communities, treat personal recommendations with gratitude

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