There’s no one answer as to what frequency is correct consistency, relevance and communication is what its all about. If you take someone like Darren Rowse at Problogger then he will post 2 or 3 times a day; on the other hand Jonathan Schwartz on his Sun Blog will tend to only post once a week. Both are highly successful and well read blogs because both give their readers what they are looking for.

And surely that’s at the crux of it. With a business blog you have a business aim and a target audience so if you choose a frequency which gives your readers what they want and is right for you to fulfil your business goal and then you wont go far wrong.

As for jumping back after an absence try to avoid long absences without telling your readers why. After all, blogs are all about communication and relationships so a quick two liner explaining that you wont be posting for a couple of weeks is all you need to keep people up to date and looking forward to your return.

Have fun with Claire at BlogAngel!

Nickolove
Life Coach

I’m interested in the ‘don’t update your blog’ point… I agree with you – but was just wondering about the things that lie behind it and how we can coach people past it.

I guess there are a number of things going on – losing energy after the honeymoon period, too many other pressures on time at work – and then the difficulty of ‘jumping back in’ after a period of absence.

I guess a lot of business bloggers would be looking for a sustainable pattern and rhythm – maybe weekly or fortnightly? Just wondering if you had any thoughts on what a realistic pattern for updating might be.

Joanna