52 of the Best Ways to Promote your Blog and your Business
Posted by Mark White, Blog Consultant in BBB Bloggers Guides , BBB Quick Guides , Blog Directories and Search , Blogging for Small Businesses , Corporate Blogging , Marketing your Blog , New Media Marketing , Promoting a Blog
I’ll admit that usually I’m not a fan of lists, hence you won’t find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?
Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here – firstly what I would call “Blog methods”, then the more general online marketing methods and of course offline marketing and PR techniques. We’ll be looking at all of these on an ongoing basis at The Blog Coach.
In the meantime, here are 52 Great Ways to market your blog:
- Submit your site to the main web directories – you�ll find a good list at Directory Maximiser
- Make sure that the whole of your blog is indexed on the main Search Engines such as Google, Yahoo and MSN/Live
- Get a Google Sitemap on your blog to help to get it fully indexed
- Participate in online business networking sites such as Linked In, eCademy and SoFlow
- Make it easy for your readers to bookmark your blog on the social bookmarking sites such as Digg, Del.icio.us, Furl etc.
- Make sure you submit your blog to the main Blog directories (Good list here and here)
- Also submit your blog to the main RSS directories
- Ensure that you automatically ping the main blog Search Engines and Directories suach as Technorati and IceRocket to get instantly indexed – good list of pinging addresses
- Join a number of relevant online communities or discussion groups for your market area
- Maximise the design of your own blog: highlight posts or subjects that will attract and retain readers
- Add comments – relevant, useful comments – to other people�s threads or blogs
- Use Pay per Click (PPC) advertising like Google Adwords or Yahoo Search Marketing
- Advertise on sites such as Gumtree or Craigslist
- Make sure that you run an ezine (e-newsletter) alongside your blog and make the two work together
- Make sure that you link out to other blogs in your blog posts and, for special recommended blogs, in your BlogRoll
- Join MyBlogLog to be able to make contact with other MyBlogLog users and develop relationships
- Set up a social network part of your blog with Ning
- Write your own e-book (perhaps using content from your blog) and give away free chapters to encourage visitors or subscribers
- Start your own meme or viral networking idea (such as 2000 Bloggers)
- Attend local networking groups such as BNI, BRE etc – tell them about what you do and reference your blog
- Set up and develop a profile on online social networking sites such as MySpace, Bebo etc.
- Create a free account on BT Tradespace
- Interview people for your own regular podcast – perhaps you could make it like your own online radio show
- Contact other relevant ezines and offer to write articles for them
- Submit your articles to article directories (Ezine Articles, Article Alley etc.)and link to your blog in the signature
- Submit your own ezine to ezine directories such as Ezine Directory or Best Ezines
- Include podcasts as part of your blog to distribute interviews, informational pieces etc.
- Convert some of your existing articles into podcasts
- Create a lense at Squidoo
- Distribute and syndicate your articles and podcasts via your RSS feed
- Offer free white papers or specialist documents which are branded with your blog and RSS details
- Set up teleconferences or teleseminars focusing on your main content areas
- Write a review of books on Amazon.com linking back to your blog
- Distribute press releases via online news services such as PR Web or Press Box
- Add a poll or survey to your blog and post/distribute the results – try SurveyGizmo if you are a Wordpress user
- Read other blogs and leave your own comments on them
- Use trackbacks when you reference other bloggers� posts
- Create podcasts of your best posts and syndicate them, as well as submitting them to iTunes and other podcast directories
- Sign up to Feedburner and include the Headline Animator in your email signature and the one you use when you post to forums
- Make sure you include your blog address on your business cards and company stationery
- Customise and improve your RSS Feed using Feedburner – include special offers, sign up opportunities and make sure the feed delivers the full post
- Increase RSS feed sign ups by offering a sign up bonus to subscribers – how? Just ask!
- Offer readers the chance to sign up via email (Feedburner and Feedblitz offer the service
- Put files and follow ups to presentations, conferences and seminars on your blog for attendees to read and download
- Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog
- Make sure to submit articles to and participate in Blog Carnivals (more on Blog Carnivals here)
- Optimise your blog where possible and particularly the Categories, Title Tags and Meta Tags
- Participate regularly in conversations on other blogs
- Post answers on LinkedIn Answers and Yahoo Answers
- Try LinkBaiting using controversial subjects or opinions � be careful though!
- Contact the main bloggers in your market area and introduce yourself or send details of a particular post that might interest them
and above all,
52. Write great content that people will want to read, recommend and link to!
What other methods (or which of these methods) do you find work best for you as you promote your Blog? Please share them with us by leaving a comment!
Was this post useful? Then please share it!
77 Comments
Tags: Blog Carnivals, Blog Directories, Blog Marketing, Blog Promotion, Business Blogging, Business Promotion, CopyBlogger, Lead Generation, LinkBaiting, Pinging, Problogger, RSS Directories
Tags: Blog Carnivals, Blog Directories, Blog Marketing, Blog Promotion, Business Blogging, Business Promotion, CopyBlogger, Lead Generation, LinkBaiting, Pinging, Problogger, RSS Directories
April 11th, 2007 at 8:20 pm
[...] Better Business Blogging has put together an amazing list of 52 ways to promote your blog. I have seen many lists out there that address this issue, but I’ve never seen one that is so comprehensive, and has so many tips that I have never come across before. If you want some really good tips on effectively promoting your blog, you need to read this post. [...]
April 12th, 2007 at 12:02 pm
Well done on your TV debut. I’ve done something similar at 18Doughtystreet.com
Check out my “latest news” page
You’ve a very interesting site. With your permission, I’d like to reproduce the above article on my various blogs( or at least link to)
A couple of things:
Do you know Graham Jones and are you going to that Internet show at Earls Court at the beginning of May?
April 13th, 2007 at 2:03 pm
Jeremy – thanks for that and your latest news page looks very interesting as indeed does the rest of the site and what you do. If you would like to reproduce the aricle, then please feel free to do so, with a suitable link back to the original article of course
As for your questions, yes Graham and I have chatted at a couple of networking events, and though our opinions differ on certain elements of online marketing and blogging as a business tool, we both agree on their great value. And I have the show at Earls Court noted in the diary and, if time permits, will certainly be there – are you intending to attend as well?
April 17th, 2007 at 11:07 am
[...] 52 of the Best Ways to Promote your Blog and your Business [...]
April 18th, 2007 at 12:54 pm
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April 19th, 2007 at 8:34 am
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April 30th, 2007 at 12:24 pm
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May 11th, 2007 at 11:11 am
[...] Unfortunately, much like normal websites, it is not simply a case of build and they will come there are, however, lots of ways to encourage visitors and readers, some of which are outlined in the52 methods of blog promotion. [...]
June 1st, 2007 at 4:24 pm
[...] 52 of the Best Ways to Promote your Blog and your Business [...]
June 12th, 2007 at 10:41 am
Great article, vvery helpful. Many thanks
June 13th, 2007 at 12:45 pm
[...] 52 of the Best Ways to Promote a Blog [...]
June 23rd, 2007 at 7:55 am
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June 28th, 2007 at 3:44 am
Thanks for the website. I found it very interesting and helpful.
I’m taking a Word of Mouth marketing class at Northwestern and we are learning about effective blogging and effective ways to promote a blog. I will make sure to share your blog with my class. Please feel free and visit our class blog.
http://gaspedal.typepad.com/nuwom/
June 28th, 2007 at 3:00 pm
@ Matthew – sounds excellent and the blog looks good too. I hope that you find lots of other successful ways to promote your blog from the list. You mentioned pinging icerocket independently – that shouldn’t be necessary. Either set it up in Typepad to ping automatically or use a 3rd party service like Pingomatic. Good luck!
July 6th, 2007 at 8:40 am
[...] 52 of the Best Ways to Promote your Blog and your Business These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
July 22nd, 2007 at 6:33 pm
Promoting…
I usually do not promote my blogs until I get a bug up my behind or some spare time to do so. I really do not like the boring task of submitting my blogs into directories or search engines but I want the payback of having hits and readers. You know whe…
August 1st, 2007 at 11:30 pm
I’m new to the blogging world and have just launched my own blog. Your blog is by far one of the best I have found. The information you provide in this article is outstanding and will really help me take my blog to the next level. Thanks for sharing your wealth of knowledge with the rest of us!
August 20th, 2007 at 6:09 am
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August 27th, 2007 at 3:50 am
No. 53. Hire a helicopter to spread the leaflets 24×7.
Just kidding.
Great work man!
September 17th, 2007 at 1:37 pm
Great Site. I have put together some of the same but you definately covered more of the basis. Great Job I will be returning for more information
Thank you
October 1st, 2007 at 12:46 am
Hello,
I came to your site via Arsenal Marketing and have already subscribed to your RSS. I read your article on 52 Ways and never knew of some of the ideas on your list.
Your list will help me immeasurably, thank you for supplying this information. I look forward to reading more in the future.
Take care and have a great week.
Sincerely,
Joe
October 27th, 2007 at 11:31 pm
[...] 52 of the Best Ways to Promote your Blog and your Business @ Better Business Blogging Ill admit that usually Im not a fan of lists, hence you wont find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue? (tags: blogging blogs blog business promotion internetmarketing marketing blogger) [...]
November 1st, 2007 at 12:08 pm
Good Tips. I just wrote a review about the main traffic building sources for beginners(social networks, social bookmarking, directories and etc..)
http://www.bloggerdollar.com/2007/10/30/beginners-guide-to-driving-traffic-to-your-blog/
November 9th, 2007 at 11:07 am
[...] Acest articol a fost tradus si adaptat dupa “52 of the Best Ways to Promote your Blog and your Business @ Better Business Blogging” cu permisiunea autorului in persoana lui Mark White. Salveaz? articol n: [...]
December 21st, 2007 at 12:49 pm
[...] 52 of the best ways to promote your blog [...]
February 4th, 2008 at 10:57 am
[...] Promotion 1. Use your personal network! Talk about your blog on family-meetings, a birthday party etc. Your family and relatives are the best ambassadors to spread the word. Use your digital network (Facebook, AOL, MSN, Skype etc etc) to let people know your blog excists. 2. Look for linkpartners. Start4all.com offers a great opportunity for you to trade links with related sites. Think about how you would search to find your own blog (or check other blogs and analyze what they did to generate visitors). 3. social bookmarkers are free to use and, with a little luck, help you to reach a brand newgroup of visitors. There are a lot of social bookmarkers. Check these great articlesat Mashable.com about social bookmarking. 4. keep on blogging… 5. read the following articles to get an overload of suggestions. See for yourself what promotiontool suits your blog and give it a try! 10 articles about online promotion:1, 2, 3, 4, 5, 6, 7, 8, 9, 10 [...]
February 21st, 2008 at 5:44 am
Although I saw many tips but, I never seen these sort of tips. Really great tips. Tips are very useful and helpful. Whoever will see these tips, will become successful. If he/she follows these tips. I’m Very Very Very thankful to you.
April 9th, 2008 at 8:35 pm
[...] Simple stuff but it still needs to get done! For the entire 52 ways to promote your blog list you can check it out here. [...]
April 18th, 2008 at 3:37 pm
Could I post this on my site or a link to it? My site is Sales and Marketing Forums and I think this would be very useful for our users.
April 23rd, 2008 at 11:10 am
Tips: Check “nofollow” tag before submit comment in other blog
July 10th, 2008 at 10:17 pm
Ive found using Adoptic is a good way to show off your posts. http://www.brian1127.blogspot.com. Entrecard is good for showing an image of your blog, though.
July 27th, 2008 at 8:40 am
Better Business Blogging has reaaly compiled together good 52 ways to promote the blog. I have seen many websites but none of them is so comprehensive.
Thanks Mate.
August 7th, 2008 at 9:45 pm
Wow! thank you so much for your tips.
Have a nice day
August 8th, 2008 at 5:24 pm
[...] Highly detailed and informative blog on promoting your Blog and Business. 52 – Now Shuffle the Deck!read more | digg story [...]
August 9th, 2008 at 6:26 pm
This very good info, I have subscribe to bloglines. This Helpful and no need to use the search engine to find out more.
Thanks a lot
November 12th, 2008 at 3:28 pm
If you are a music blogger, you can get more readers by submitting your site for inclusion in idiomag. Also check out the tool at http://idiomag.com/bloggers for a great way to make some cash off your blog
February 1st, 2009 at 3:48 am
Great article. With my blogs pinging and automatic pinging with http://www.BlogBuzzer.com
February 11th, 2009 at 9:16 am
Good article, i’ll be following some of the advice. Cheers, Paul
March 5th, 2009 at 2:56 am
Very detailed information and very easy to follow but very boring to do since it’s very time-consuming. If you can do it every day then you surely get your blog popular.
March 6th, 2009 at 7:17 pm
This Blog reminds me the reason I like bloging so much, the interaction is very important with readers and you guys have it right. Looks great too, will be back for more posts, David the mover.
March 9th, 2009 at 4:35 am
Great tips. Thanks for posting!
“I like having a dead poet in my refrigerator and a baboon named Fred living in my closet.”
March 16th, 2009 at 11:45 pm
I just built my personal blog and am about to market it. Thank you for your post. It reminds me how to do, what to do and that I have a lot to do.
March 29th, 2009 at 8:18 pm
Good list of recommendations. There’s great ideas here that often don’t make other lists (such as the idea of offering to be, or hosting guest bloggers). Cheers.
April 15th, 2009 at 3:46 am
Good
I just built my website and my blog.you tell me how to do.Thank you!
May 1st, 2009 at 3:12 pm
Linked to this article in my blog advicing myself to read it.
May 1st, 2009 at 3:24 pm
[...] Best ways to promote your blog [...]
May 19th, 2009 at 5:11 am
Are the directories that Directory Maximiser submits you too high quality? I was considering using them but wanted some feedback. Any help would be great. Thanks for this helpful post.
May 20th, 2009 at 2:38 am
Thanks for the comprehensive list.
There are many 3rd party services to automatically ping.
pingomatic.com was already mentioned here are some more:
pingoat.com , PingTheEmpire.com , pinger.blogflux.com
Each pings 20 plus or so directories.
June 20th, 2009 at 6:16 pm
Nice article. Hadn’t actually thought about loads of these – thanks!
June 22nd, 2009 at 9:32 pm
Great set of tips. Another key point is to try to become a prominent member of your niche and to subscribe to rss feeds and news relating to your topics or niche. Google alerts has been very helpful in receiving up to minute information. There are others that are just as helpful.
June 27th, 2009 at 6:54 pm
Cool!, its all about the content!, I would add videos, because alot of people love 1 minute videos on the net!, YouTube is more powerful than all the blog sites put together!...
July 1st, 2009 at 12:34 pm
A very useful and informative article. I am surely gonna use these into optimizing my blog.Thanks a lot
July 7th, 2009 at 2:22 am
[...] Ill admit that usually Im not a fan of lists, hence you wont find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue? (Keep Reading) Ill admit that usually Im not a fan of lists, hence you wont find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue? Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here – firstly what I would call Blog methods, then the more general online marketing methods and of course offline marketing and PR techniques. Well be looking at all of these on an ongoing basis at The Blog Coach.Ill admit that usually Im not a fan of lists, hence you wont find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?(Keep Reading) 25 Tips for Marketing Your Blog: Written byMark White [...]
July 18th, 2009 at 7:30 pm
[...] 52 of the Best Ways to Promote a Blog [...]
July 31st, 2009 at 1:32 pm
Hi
Great list – full of info and ‘to do’s. Will be putting you on my Blogroll.
Thanks
tips4smallbiz
August 2nd, 2009 at 11:55 pm
learned alot man…. thanks for the post…
August 20th, 2009 at 7:38 am
Great list…
Very helpful…
Will certainly help in promoting my blog…
Thanks
August 24th, 2009 at 1:11 pm
[...] have found an interesting article about this topic I am talking about.It was originally posted here.I will list all in my blog just in case it will help us all to be a successful [...]
September 2nd, 2009 at 6:25 pm
Great list, if someone does all 52, they must have a lot more time than I do.
September 2nd, 2009 at 9:37 pm
I can’t deny that it takes time, Michael, as all marketing does. However, should also point out that not all of the options are going to be right for every business so, like everything, prioritise and choose the ones that work best in attracting your target audience.
September 17th, 2009 at 7:10 pm
Hi, i am glad i found this. I have had my blog for about a month now, but when i check for my links on google they just don’t show (I got 7) but on Yahoo i have over 150 inlinks.
There must be something on my site that google doesnt like although i have about 50 swapped links and use adsense and analytics.
I’ll try some of your tips to try and get noticed
Thanks
September 23rd, 2009 at 8:40 am
Nice tips..
Also know some useful tips to help your business develop with blog
http://www.redalkemi.com/blog/how-to-promote-business-with-blogs/
September 28th, 2009 at 6:20 am
The main focus to make your blog work for you is that your blog post has to be content rich.People will only be driven to your posts if they feel that it is of value to them.Learn some easy tricks to make your business grow with your blogs
September 29th, 2009 at 3:19 pm
Still as relevant today as when written – so thanks. I’m about to tweet it.
November 9th, 2009 at 1:17 pm
I mostly use Twitter and BlogCatalog to promote websites. Another method that’s proven to be quite good for me is to bookmark my post to several sites.
As you pointed out, blog commenting is also a fantastic way of building relationships with other bloggers.
Cheers,
November 19th, 2009 at 9:34 pm
Its all very time consuming but may be worth it. I have had my blog since april 2009. How long do you think it will take to get lots of traffic?
November 25th, 2009 at 7:43 am
This list is saving me a heck of a lot of time. Finally I got around to start a blog (I know… much too late!).
When I came across your post I noticed the date it was published but I followed through and to my surprise I must say, your intial post is as relevant today as it was back then.
Thank you!
November 30th, 2009 at 8:30 pm
Good advice, this is an excellent list, and i’ll be bookmarking this page to use as a continual resource. Cheers!
December 27th, 2009 at 1:14 pm
Amazing list. I write numerous blogs, and now that I’ve bookmarked this page, I hope to promote them so that people will actually read them
Thank you so much!
December 27th, 2009 at 7:33 pm
I liked this blog so much in fact, I reference it here: http://writerofblogs.blogspot.com/2009/12/secrets-health-care-christmas-and-more.html
Thanks again for the information. I am putting it to good use.
January 1st, 2010 at 6:13 pm
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January 16th, 2010 at 2:12 pm
Great list just got done reading though it and putting some into action right now. The part with feedburner offering special content to subscribers only has me a bit lost as of how to do that. Do you have another blog post about it in more detail?
February 23rd, 2010 at 6:09 pm
Blogging has been quite a challenge for us and we’re not having much luck getting any readers, so I’m working on it. Thanks for a GREAT article with so many valuable links.
February 28th, 2010 at 7:35 pm
Thank you for these tips !
I will try to use them all
Take care,
Nick
March 4th, 2010 at 1:38 pm
There are some really great tips here, some of them I would have never have thought of on my own.
I’m going to try a few of them out on some of my sites and see if I can get some more visitors.
Thanks
April 7th, 2010 at 5:47 pm
[...] 52 of the Best Ways to Promote a Blog [...]
May 21st, 2010 at 5:42 am
very helpful source of suggestion. i like all of your suggestion but intime i cannot use all the method now. thks